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This trademark blog and informational section of the website is meant to provide you with answers to commonly asked questions about trademark searching, filing, and registration.

Nike, Inc Files Trademark Application for Cryptokicks Cryptocurrency

  Nike, Inc recently made an interesting trademark filing for Cryptokicks, for a brand of cryptocurrency. Nike’s application includes a list of products, but the main headline is the language which states that Cryptokicks is for “providing a digital currency or digital token for use by members of an online community”. Essentially, this is a […]

“Magic: The Gathering” Trademark Denied

  In 2013, the creators of the “Magic: The Gathering” card game applied to register a symbol of an arrow. The registration was specifically for card games, trading card games, playing cards, and accessories. The specimen that they provided alleging proof of use only appears in one location on the playing cards. It doesn’t appear […]

USPTO Denies Warner Bros. Trademark Application for a Harry Potter Quote

  In October of last year, Warner Bros. attempted to register the famous “Harry Potter” phrase, “I solemnly swear that I am up to no good.” As intellectual property owner of the Harry Potter movie series, Warner Bros. filed the application for a variety of different products. The examining attorney assigned to this trademark application […]

Creator of “Carlton Dance” Sues Over Use of Dance in Fortnite, NBA 2K

Alfonso Ribeiro, known for his role as Carlton Banks on Fresh Prince, has sued the creators of Fortnite and the NBA 2K series for using the “Carlton Dance” as an unlockable character celebration dance. But is a dance move protectable?

Who Owns L.A.? Why L.A. Gear’s Campaign to Monopolize the “L.A.” Trademark Will Likely Fail

L.A. Gear, the shoe brand most well-known for its introduction of lights embedded in the soles of its sneaker, has been very busy over the years at the U.S. Patent and Trademark Office (USPTO). While the brand does not enjoy the pop-culture status it once had in the 80’s, its continued robust trademark enforcement campaign […]

Nickelodeon Doubles Down on “Double Dare” Trademark Dispute

A trademark battle, perhaps with slime included, is in the works. If you grew up in the 80s, chances are you heard about a game show called “Double Dare” where kid contestants had to complete crazy physical challenges, and would most likely end up getting slimed (at least once) by the end of the show.  […]

DJ Khaled Sues Company Over Trademark Applications that Use His Son’s Name

DJ Khaled files legal action to stop company from using his son’s name as a trademark.

Coachella is Enforcing its Trademark Against Other ‘Chella’-Branded Events

The Los Angeles Times reported recently that Goldenvoice, the owners of the COACHELLA trademark, is not shy when it comes to enforcing its trademark ‘Coachella’ – it has filed trademark lawsuits against other companies who wish to host festivals whose marketing names end in ‘chella’.

Makeup Manufacturer Hard Candy drops Trademark Application for #MeToo

Makeup company Hard Candy learned the hard way that a simple trademark application can quickly turn into a PR nightmare. Hard Candy isn’t the first (and won’t be the last) company to get in trouble for attempting to claim exclusive rights in a grassroots phrase, but the backlash is still significant (and may have been avoidable.)

USPTO Will Likely Deny “NOprah” Trademark Application

In anticipation of a potential 2020 campaign, entrepreneurs have started making filing with the USPTO using Oprah’s name. But under U.S. trademark law, they will almost certainty be rejected.

Father’s Day as a Trademark Attorney: A Few Trademark Battles Fought Over Dad-Related Trademarks

Last week, the attorneys and staff at Gerben Law Firm celebrated Father’s Day with their families. Now, being trademark attorneys, they found some time to reflect on some dad-related intellectual property disputes. Superman v. Super…dad? Your dad may be capable of some superhuman feats (dad superpowers never sleep) but D.C. Comics doesn’t want your dad […]

Celebrities File Trademarks to Protect Their Children’s Names – Should You?

In the United Kingdom, Victoria and David Beckham have registered the name of their five year old daughter, Harper, with the United Kingdom Intellectual Property Office.  Across the pond in the United States, Jay-Z and Beyoncé have recently applied to register their daughter’s name, Blue Ivy, with the United States Patent & Trademark Office for […]