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This trademark blog and informational section of the website is meant to provide you with answers to commonly asked questions about trademark searching, filing, and registration.

Yeezy, LLC Files Trademarks for “WEST DAY EVER” and New Logo

Kanye West’s company, Yeezy, LLC, has filed two new trademark applications. The first application is for the phrase “WEST DAY EVER,” which originated from a Kim Kardashian West tweet announcing the partnership between Gap and Yeezy, LLC. The company also filed a trademark application for a new logo that appears to be a graphic of […]

5B Artists + Media Files Trademarks for “ROCK AGAINST RACISM”

5B Artists + Media has filed three new trademark applications for “ROCK AGAINST RACISM.” This company manages popular metal and rock bands including Slipknot, Megadeath and Flogging Molly. The applications, just filed on June 15th, indicate that 5B Artists + Media intends to use the “ROCK AGAINST RACISM” trademark for offering live music concerts and […]

Paris Hilton Files 9 Trademarks for “SLIVING”

Paris Hilton filed nine new trademark applications for “SLIVING”.  The filings were all made on March 5th. The term, invented by Hilton in 2019, is combination of ‘slaying’ and ‘living’. Hilton filed the applications on an intent-to-use basis, meaning that she plans to sell all the goods and services listed in her applications under the […]

Foot Locker Files Trademarks for ‘WOOLWORTH’

Foot Locker has filed two new trademarks applications for ‘WOOLWORTH.’ The applications, filed on February 10th, indicate that Foot Locker has an intent to launch a Woolworth retail store as well as Woolworth brand of clothing, footwear and headwear. Both of these applications were filed on an intent to use basis, meaning that Foot Locker […]

Shawn Carter Files New Trademarks for JAY Z

Shawn Carter has filed two new trademark applications for his professional name, JAY Z. While Carter already owns the JAY Z trademark registration in relation to entertainment services and musical recordings, the applications filed on February 13 cover a wide range of products. The trademark applications indicate that Carter has an intent to sell JAY […]

USPTO Refuses Fox Media’s “OK BOOMER” Trademark Application

Fox Media’s trademark application for “OK BOOMER” was refused by the USPTO on February 4th. In issuing the refusal, the USPTO examiner found that “OK BOOMER” was a widely used and common place message. The rule that was applied by the examiner, 1202.04(b), essentially states that you cannot register a meme or a popular phrase […]

Fox Media Files Trademark Application for “OK Boomer” TV Show

Fox Media, LLC has filed a trademark application for “OK Boomer.” The filing, made on November 11, suggests that Fox intends to offer a reality, comedy and/or game show called OK BOOMER. Fox filed the application on a Section 1(b) basis, meaning that the media giant has a bona fide intent to use this name […]

Nike, Inc Files Trademark Application for Cryptokicks Cryptocurrency

Nike, Inc recently made an interesting trademark filing for Cryptokicks, for a brand of cryptocurrency. Nike’s application includes a list of products, but the main headline is the language which states that Cryptokicks is for “providing a digital currency or digital token for use by members of an online community”. Essentially, this is a cryptocurrency […]

“Magic: The Gathering” Trademark Denied

In 2013, the creators of the “Magic: The Gathering” card game applied to register a symbol of an arrow. The registration was specifically for card games, trading card games, playing cards, and accessories. The specimen that they provided alleging proof of use only appears in one location on the playing cards. It doesn’t appear on […]

USPTO Denies Warner Bros. Trademark Application for a Harry Potter Quote

In October of last year, Warner Bros. attempted to register the famous “Harry Potter” phrase, “I solemnly swear that I am up to no good.” As intellectual property owner of the Harry Potter movie series, Warner Bros. filed the application for a variety of different products. The examining attorney assigned to this trademark application issued […]

Creator of “Carlton Dance” Sues Over Use of Dance in Fortnite, NBA 2K

Alfonso Ribeiro, known for his role as Carlton Banks on Fresh Prince, has sued the creators of Fortnite and the NBA 2K series for using the “Carlton Dance” as an unlockable character celebration dance. But is a dance move protectable?

Who Owns L.A.? Why L.A. Gear’s Campaign to Monopolize the “L.A.” Trademark Will Likely Fail

L.A. Gear, the shoe brand most well-known for its introduction of lights embedded in the soles of its sneaker, has been very busy over the years at the U.S. Patent and Trademark Office (USPTO). While the brand does not enjoy the pop-culture status it once had in the 80’s, its continued robust trademark enforcement campaign […]