The Twitter rebrand to “X” is the trademark story of the year. Here’s a few reasons why: The Twitter trademark is known (and protected) around the world.Elon Musk’s recent decision to rebrand Twitter as “X,” abandoning a globally recognized and protected trademark in favor of a new one is unprecedented. Registering trademarks in the United States and overseas can take […]
The new Amazon Prime docuseries “LuLaRich” shined an unflattering spotlight on LuLaRoe’s business practices and its vast teams of independent fashion retailers, highlighting the pressures of a growing company to meet near-impossible market demands. LuLaRoe has faced multiple copyright infringement lawsuits, which allege that the clothing company’s race to create enabled its designers to steal other artists’ work. What is LuLaRoe? […]
Monster Energy is known to have a significant trademark enforcement program around its ‘MONSTER’ trademark and associated logos. In one notable case, Monster Energy ignited a six-year long trademark dispute with the Toronto Raptors by opposing the team’s trademark applications for a “claw-tearing-through-basketball” logo. The concern about Monster Energy’s trademark enforcement tactics is that they can be focused on small businesses, […]
Taylor Swift’s company, TAS Rights Management, filed 25 trademark applications on February 10th and 11th for variations of “TAYLOR’S VERSION.” Swift announced that she will be re-recording all six albums made under her previous label, Big Machine Records, all of which have since been sold to Shamrock Capital. Not only did Swift file “TAYLOR’S VERSION” trademark applications for the Fearless […]
In past few weeks, there has been increased speculation that Drake and Nike will be dropping a clothing collaboration. Thanks to trademark applications that have been filed with the USPTO, recent documents may provide some clues about what will be included in the collaboration. The first interesting filing noted is a “FORZA NOCTA” application that was filed in January of […]
Nelly has filed a trademark application for “YUNG SWIVEL,” a nickname he developed while on Dancing with the Stars. According to a story on ET Online, Nelly is says that he uses the “YOUNG SWIVEL” nickname because he can be a little stiff and it loosens him up. The trademark application, filed on October 7th, covers a wide variety of […]
Dr. Dre’s wife, Nicole Young, has filed for divorce from him in California Court. While Gerben Law typically does not cover family matters, this case makes a very significant trademark claim. In the complaint that Nicole Young filed in the Superior Court for the State of California, she makes the accusation that “Andre ‘Dr. Dre’ Young was caught secretly transferring […]
Kanye West’s company, Yeezy, LLC, has filed two new trademark applications. The first application is for the phrase “WEST DAY EVER,” which originated from a Kim Kardashian West tweet announcing the partnership between Gap and Yeezy, LLC. The company also filed a trademark application for a new logo that appears to be a graphic of a ‘Y’ with a dot […]
5B Artists + Media has filed three new trademark applications for “ROCK AGAINST RACISM.” This company manages popular metal and rock bands including Slipknot, Megadeath and Flogging Molly. The applications, just filed on June 15th, indicate that 5B Artists + Media intends to use the “ROCK AGAINST RACISM” trademark for offering live music concerts and live music concert tours. They […]
Paris Hilton filed nine new trademark applications for “SLIVING”. The filings were all made on March 5th. The term, invented by Hilton in 2019, is combination of ‘slaying’ and ‘living’. Hilton filed the applications on an intent-to-use basis, meaning that she plans to sell all the goods and services listed in her applications under the “SLIVING” brand. This includes products […]
Foot Locker has filed two new trademarks applications for ‘WOOLWORTH.’ The applications, filed on February 10th, indicate that Foot Locker has an intent to launch a Woolworth retail store as well as Woolworth brand of clothing, footwear and headwear. Both of these applications were filed on an intent to use basis, meaning that Foot Locker submitted a sworn statement that […]
Shawn Carter has filed two new trademark applications for his professional name, JAY Z. While Carter already owns the JAY Z trademark registration in relation to entertainment services and musical recordings, the applications filed on February 13 cover a wide range of products. The trademark applications indicate that Carter has an intent to sell JAY Z-branded furniture, cutlery, bed linens, […]