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Toy Brands

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Gerben Law Firm's Trademark Blog


This trademark blog and informational section of the website is meant to provide you with answers to commonly asked questions about trademark searching, filing, and registration.

How to Use Trademarks to Build Your Toy Brand

Children, unlike their parents and grandparents, are often the most brand loyal customers around. Studies have shown that brand awareness can begin as early as two-years-old, and it’s often hard to break a loyalty once it’s been established. For people in the toy industry, this means that a strong brand is the key to success. […]

Brand Protection for Board Games: How to Protect Your Trademarks

In today’s digital world, board games are thriving. Learn more about how game developers can protect their trademarks.

How to Trademark the Name of a Toy

Bringing a new toy product to market requires a great deal of development and research – not to mention quite a bit of creativity. You’re identifying a need in the market, deciding what kind of toy you’d like to produce, designing it for manufacture, and either licensing it or overseeing production yourself. One key component […]