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Gerben Law Firm - U.S. Trademark Law Firm
Ask Josh Gerben a Question Trademark Search and Registration Get Started Now 1-800-281-6275

Clients in New York City (NYC) Use Gerben Law Firm for Trademark Attorney Services

*Please note that while Gerben Law Firm is not located in New York, it can assist businesses from New York in registering a federal trademark because it is a federal matter.

Gerben Law Firm, PLLC is a trademark law firm that was created by trademark attorney Josh Gerben. Mr. Gerben's trademark focused firm represents a wide range of clients all over the United States, including Dallas, Texas. Gerben Law Firm's trademark services include trademark search, trademark application, trademark registration (filing) as well as trademark renewal and trademark monitoring services.

Gerben Law Firm is focused on offering top shelf services at a fraction of the cost of larger law firms. To do this, trademark lawyer Josh Gerben has developed an efficient system that allows him to work with each client individually at extremely competitive rates.

Everything You Need to Know About Obtaining Trademarks for New York City Businesses

What some of our clients in New York City "NYC" are saying:


"Working with Josh was an absolute pleasure. He made the process of getting our trademark a breeze. Should we ever seek another trademark we would certainly retain Josh again in a heartbeat. I highly recommend him."

- Verena Frydberg
Makeover Your MS, Inc. - New York City, New York

"We are extremely satisfied with Gerben Law Firm's service. We especially appreciate the extent of knowledge that Josh brings to our matters and the timeliness in which he responds to our requests."

- Deepak Negpal
JewelAmerica - New York City, NY

"Our business, The Couture Baby LLC, hired Josh to register our company name. From the outset, we found Josh to be very professional, knowledgeable, and willing to spend as much time as required to answer any questions and guide us in support of the registration application and overall approval process. I would strongly recommend Gerben Law Firm, PLLC for any legal work you would require."

- Ken Montagno
The Couture Baby LLC - New York City, NY

"Josh is a professional that gets the job done with the required and desired results. Murphdog & Company has used Josh's services more than once and will continue to call upon him in the future."

- Jenna Robbins
Murphdog & Company - New York City, NY

"Josh made a difficult and tedious project easy and understandable. He is a pleasure to work with - always approachable and willing to go that extra distance to achieve success. Josh is an expert in his field and easily sees even the most obscure potential problem and accounts for it in his work. I will continue to use his service many times in the future."

- Charles B. Eisenson - Greater New York City Area

"It's too bad Linked in only allows me to choose 3 top attributes, cause I'd love to have chosen them all! It's always easy to spot someone who does something they love and it's clear Josh loves his work. He addressed all of my concerns and guided me through every step along the way. His research was also very thorough. I would gladly and quickly recommend Josh to anyone in need of a great trademark attorney! Thanks again Josh!"

- Brian Riley
PetKaboodle, Inc. - Greater New York City Area

"If I had known how easy and pleasant the trademark registration process could be, I wouldn't have waited so long! From our initial consultation, Josh Gerben had my confidence. I started out knowing nothing, and he answered each one of my hundred questions quickly, clearly, and with great patience for my steep learning curve. He was promptly responsive to all e-mails and calls. And I trusted his council implicitly when making decisions. I have since referred many to him, and I will continue to do so. He is friendly, reliable, knowledgeable, and fast. He sets realistic expectations and meets all promised expectations."

- Robin Gillies
Breathing Room. - New York City, NY

"Gerben Law was great to work with. It was a pleasure working with Josh, as he did all he had to do to help me with my trademark. I barely lifted a finger. He did all the leg work prior to calling me, and it was a done deal. No calling back and forth, this was the greatest experience I've had in a long time. This guy knows his stuff."

- Lisa Smith
Chief Girl Gone DIY - New York City, NY

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Top 5 Questions about Obtaining a Trademark

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Common Misconceptions about Filing Trademarks for NYC Based Businesses

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Types of Trademark Services Offered to New York City Clients

Additional Information on Trademark Registration for New York Location

New York City is home to thousands of small businesses; each block is its own micro-community with a motley assortment of product and service offerings. So how important is a trademark registration for a businesses like this in New York? I would argue that although, as a small business owner, you may not be selling your products outside of a particular region, registering your mark can help prevent a few legal issues. In particular two things can happen. Let's say I'm selling tires in New York City - so I create a company "Screech Tires" but I don't register the trademark.

One scenario is that there's already another company out there called Screech Tires which I don't know about. In this case, they could send me a cease and desist letter at any point and I'd have to stop selling my products under that name. Any time or money I had invested in building my brand equity in the New York area would effectively be erased overnight.

A second reason it would be good to obtain a federal trademark registration is that it gives your business the ability to grow outside of New York. Let's say there is not another 'Screech Tires' in New York or the entire country when I first start selling my tires, yet I still don't register the trademark. If at any point in the future someone registers "Screech Tires" I will still retain the rights to sell my tires, but only in the specific region which I'm currently selling them, which would be the New York City area. My company would never be able to grow.

By registering your trademark not only do you prevent yourself from ever having to deal with these problems, but most importantly you gain federal recognition of your ownership of the mark. This prevents anyone from selling products or services under a similar name which could potentially confuse your customers or dilute your brand. It also gives you the right to sue if someone infringes on your trademark without authorization.

Especially in a global economy where products and services can easily be sold over the internet, a trademark registration is crucial to protecting your brand as well as helping you to avoid any future litigation that may arise.

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New York City, NY