Trademark Attorneys
Trusted For Our Experience®

  • 8,000+ Trademarks Registered.
  • 500+ Trademarks Enforced & Defended.
  • Exceptional Client Service.

Attorneys You Can Rely On

Since 2008, our firm has been protecting the trademark rights of bootstrapped entrepreneurs, private equity-backed start-ups, public companies, professional athletes, and even sovereign governments. We take great pride that our firm’s work has resulted in over 8,000 trademark registrations in the US and around the world.

Get acquainted with our deep bench of talented attorneys who embody our commitment to safeguarding trademarks and believe in providing pragmatic, business-focused legal advice for our clients.

Protect your trademark
with the assistance of
a trademark attorney
for a flat fee of:


(Plus Government Filing Fee)

Three Steps We’ve Used to Register 8,000+ Trademarks

Comprehensive Trademark Search

Once you complete our engagement form, we will conduct a comprehensive federal, state and common law trademark search. Our search is performed utilizing software provided by Corsearch, an industry leading trademark search software used by the largest law firms in the world. Our search works to identify any potential issue with your desired trademark prior to making a trademark filing.

Trademark Attorney Consultation

Within 7-10 days of commencing work, we will return the trademark search results for your review. You can then set up a time to talk to one of our attorneys about the search results and any other questions you have about the trademark registration process. In the event that our search uncovers a problem, we offer a complimentary second search on a different trademark.

Trademark Application Filed

Our experienced trademark attorneys will prepare your trademark application for your review and approval. Having drafted and successfully registered over 8,000 trademarks since 2008, our attorneys understand the intricacies of a US trademark application and will ensure your application is drafted to give you the best chance of approval possible.

Helping Our Customers Succeed

Jon PayneJon Payne ★★★★★ Gerben IP is fantastic at what they do - intellectual property law. I have used them for about a dozen trademarks over the past 7 or 8 years now and each time they have been comprehensive in their research, swift in their deliverables and always acted with integrity and a focus on the best interest of me and my company. I cannot recommend them highly enough!Autumn BitterlichAutumn Bitterlich ★★★★★ I am thoroughly impressed by Josh Gerben and his colleagues. They helped me through the detailed process of filing and my Trademark, which would have been an extremely stressful process for me to do alone. I could depend on them to contact me in a timely manner to keep all of the filings up to date, and CORRECT. I can't say enough positive about them. The whole team was quick to respond to my questions and made me feel secure in my choosing them.B DB D ★★★★★ Easy to work with. Did everything online.Got a Trademark and would recommend to others.Ellisa BennettEllisa Bennett ★★★★★ Josh and the team have been very easy to work with! We got all the trademarks we wanted, for the agreed fixed price with no hastles or unexpected costs. Great value for money. The team is very professional and friendly to work with!TRAINING DAYTRAINING DAY ★★★★★ Hands down the most knowledgeable and reputable IP law firm.Martin BeardshallMartin Beardshall ★★★★★ An excellent service provided by Josh and his team.Would heartily recommend, especially to those that have little or no knowledge of the US trademark and IP laws.js_loader

We Are Attorneys Committed to Doing Trademark Registration the Right Way

Proper Attorney Review

There are many online trademark services that offer trademark searches without the proper review from a team of trademark attorneys. We ensure that our firm’s experienced attorneys review the search results and provide an opinion regarding the likelihood of success of each trademark application.

Knowing the Complexity

Trademark law in the United States is complicated due to the multiple layers of possible rights a trademark owner may have. For instance, successfully registering a trademark at the federal level may not ensure that you own all of the rights to the trademark. Further, a trademark may be registered not only at the federal level but also within any of the state governments.

A Comprehensive Search

We offer just one trademark registration service, because we do not believe in doing “partial” searches. Our belief is that only by conducing a comprehensive, federal, state, and common law search, can we truly minimize the likelihood that our clients will face a trademark infringement lawsuit down the road.

Hand-Drafted Application

To further ensure its accuracy and completeness, our licensed attorneys will hand-draft and file your trademark application. A trademark application is a complicated legal document. If the application is not completed properly, the USPTO may refuse the application, or, a third party may later challenge the validity of the trademark registration.

Peace Of Mind

As experienced trademark attorneys, we leave no stone unturned when conducting your trademark search. Our goal is to provide as much assurance as possible that no one else owns the rights to your proposed trademark. We search the U.S. Government’s federal trademark database, databases in all 50 states, and common law databases as part of our flat fee trademark registration service.

Individual Attention

From search to approval our firm believes in giving each client the individual attention necessary to ensure the success of their trademark registration. If you have any questions about our trademark registration package, please get in touch.

From our Trademark Blog

Get answers to commonly asked questions about trademark searching, filing, and registration.

  • AI-Guided Trademark Development: Mitigating Infringement Risks
    Over the last few months, I’ve been receiving this question more often: Can I use generative AI to develop a protectable trademark? And the answer may surprise you:  Yes, as long as you still complete a thorough trademark clearance search before settling on a name or logo. However, do I recommend using generative AI to develop a protectable trademark? No.  […]
  • What happens if the opposing party does not respond to discovery in a TTAB Opposition or Cancellation?
    Navigating the USPTO’s Trademark Trial and Appeal Board (“TTAB”) can be a formidable challenge, especially for new practitioners before the Board.  A common scenario that unfolds during these proceedings involves an opposing party—or more specifically, their attorney—engaging actively during the initial stages, only to become unresponsive as the case progresses and demands more time and resources. This behavior is not […]
  • How to Get a Trademark Application Expedited
    For most companies, when it comes to registering trademarks, time is of the essence. With the standard time between application submission and review at the United States Patent and Trademark Office (USPTO) now stretching to ten months or more, the desire for expedited reviews has become more prevalent than ever.  Luckily, there exists a lesser-known tactic—a trademark filing “hack”—that can […]
  • How the TaylorMade and Tiger Woods Partnership Might Have Teed Off
    Based on corporate and trademark filings reviewed by Gerben IP, it appears as though Tiger Woods and TaylorMade have been secretly working on a new deal since early 2023. In 2023, Woods was still a Nike-endorsed athlete. The end of their 27-year partnership would not be officially confirmed until January 8, 2024. In this article, we’ll take a look at […]
  • Top 16 Myths About Trademarks
    In my 15+ years of practicing law, I’ve run into a myriad of common client misconceptions regarding trademarks and trademark law. This is understandable, as trademark law can be incredibly nuanced and complicated. In this article, I will break down the 16 most common trademark misconceptions I’ve heard and offer some insight into each myth. 1. A trademark registration means […]
  • From Aunt Jemima to Pearl Milling Company: Navigating Roadblocks in Trademark Registration
    Selecting and protecting a new brand name is a daunting task for a company of any size. Even for a company as large as Quaker Oats. In recent years, Quaker Oats announced that it would rebrand its “Aunt Jemima” pancake and syrup brand to “Pearl Milling Company.” Nearly 3 years later, the company would finally receive a trademark registration for […]
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