Josh Gerben was quoted by CNN discussing how Gerben Perrott, PLLC found the trademark filings that broke the news on Aunt Jemima’s new name.

Following ever-increasing backlash against the pancake and syrup brand’s racist logo, Quaker Oats filed two new trademark applications for “PEARL MILLING COMPANY”. This name shares the same color scheme and font as Aunt Jemima, and will be the replacement on Aunt Jemima packaging starting June 2021. Pearl Milling Company is a nod to Quaker Oats’ roots as it is the original name of the company that created ready-made pancake mix.

Source: Alcorn, Chauncey. “Aunt Jemima finally has a new name”. CNN.com. 09 Feb 2021.