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Gerben Law Firm's Trademark Blog


This trademark blog and informational section of the website is meant to provide you with answers to commonly asked questions about trademark searching, filing, and registration.

What Trademark Rights Do I Have While My Application Is Pending with the USPTO?

Question: What trademark rights do I have while my trademark application is pending with the USPTO? Answer: The rights in a pending trademark application are very limited.  You do not have the rights of a federal trademark registration until the USPTO reviews and approves your application. While your application will certainly hold your place in […]

Fox Media Files Trademark Application for “OK Boomer” TV Show

Fox Media, LLC has filed a trademark application for “OK Boomer.” The filing, made on November 11, suggests that Fox intends to offer a reality, comedy and/or game show called OK BOOMER. Fox filed the application on a Section 1(b) basis, meaning that the media giant has a bona fide intent to use this name […]

5 Common Trademark Mistakes

As a business owner, you understand the importance of protecting your brand.  That said, many businesses fail to take even the most basic steps to ensure a brand is receiving as much legal protection as possible.  Here are the most common trademark mistakes I see clients make time and time again: Not working with an […]

How to Describe Goods and Services in a Trademark Application

One of the most critical questions in a trademark application is, “What are the goods and services associated with your trademark that you would like to protect?” This question is so critical because it sets the rights and scope for your trademark protection. United States trademark law protects your trademark as it relates to the […]

Anheuser-Busch Files Trademark Applications for Non-Alcoholic Beer

Anheuser-Busch has filed a trademark application for “Budweiser Zero.” The application, submitted on November 4th, was filed on a 1B basis, indicating that Anheuser-Busch intends to offer non-alcoholic beer under the Budweiser Zero brand. Unlike Coke Zero, this appears to mean zero alcohol, as opposed to zero calories. Additionally, the company filed a second trademark […]

What Do Trademark Attorneys Do?

Trademark attorneys typically do five things: Identify your company’s trademarks. Conduct proper trademark searches. Develop a legal filing strategy for your company’s trademarks. Draft trademark applications. Respond to USPTO Office Actions. In today’s world, you have a lot of internet-based companies that claim they can file your trademark for $69, so why should you hire […]

What EXACT Trademark(s) You Should File

When completing a trademark application, one of the most critical questions you will answer is what is the exact trademark you will be registering. When we ask clients this question, we typically get a variety of different answers. Sometimes, businesses or individual just want to register their name, other times they want to protect a […]

Anheuser-Busch Files Trademark for “BUD LIGHT SELTZER”

Anheuser-Busch filed a trademark application for “Bud Light Seltzer” on October 28, 2019. The application, filed on a 1B basis, suggests that the beer maker has an intent to offer Bud Light Seltzer in the near future. This is not the first seltzer application filed by Anheuser-Busch this year. As a matter of fact, Bud […]

Our Trademark Pricing and Process

The trademark application process can be lengthy and complicated. Hiring an attorney to handle the search, filing, and monitoring of your application not only increases the chance of successfully acquiring registration of your trademark, but it also frees up a significant amount of time for you to focus on growing your business. With over eleven […]

4 Steps to Register a United States Trademark as a U.K. Business

The 4 Steps Needed to register a U.S. trademark as a U.K.-based business: File in the United Kingdom first Hire a U.S.-based trademark attorney File your trademark application (either through the USPTO or the Madrid Protocol) Meet USPTO deadlines 1. File in the United Kingdom First Before you begin the process to register your trademark […]

What Can a Trademark Attorney do for Your Business?

If you are a business owner looking to protect your brand, consider working with an experienced trademark attorney.  Your attorney will conduct a comprehensive trademark search and also file your application with the USPTO and respond to Office Actions on your behalf.  Once your trademark is registered, your attorney can monitor its use and work […]

Kawhi Leonard Files Trademark for WHAT IT DO BABY

Kawhi Leonard’s company, Kawhi Leonard LLC, filed two trademark applications with the USPTO on October 23, 2019. The first application was filed for a brand clothing with the trademark “WHAT IT DO BABY.” This phrase happens to be a meme from a viral Instagram post Kawhi made over the summer. The trademark filing suggests that […]