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Gerben Law Firm's Trademark Blog


This trademark blog and informational section of the website is meant to provide you with answers to commonly asked questions about trademark searching, filing, and registration.

Overview of Intellectual Property Laws

When discussing the trademarks, copyrights, and patents that may be needed for your business endeavors, the phrase “intellectual property” may also accompany these conversations. As you look to safeguard the brand you have built, it is critical to know how intellectual property law applies to your company. At its core, intellectual property law seeks to […]

Law Firm Donations to Republicans Who Objected to the Electoral College Count

Following the January 6 riot on Capitol Hill, many Republican members of Congress still proceeded with objecting to the 2020 electoral college count. The actions taken by these members of Congress clearly threatened the United States' sa[...]

NFL Opposes XFL’s Trademark for Houston Roughnecks Logo

The NFL, which still owns trademark rights around the Houston Oilers trademarks, has filed an opposition against the XFL’s trademark application for the Houston Roughnecks logo. In the documents filed on December 28, the NFL contends that the Roughnecks logo is too similar to that of the former Houston Oilers team.

How Much Does It Cost to Register an International Trademark?

For any growing company, pursuing business ventures outside of their home country is a natural progression of their expansion. Once your business has begun to consider commerce across borders—or, perhaps, has already started investing in [...]

Steps to Trademark Your Logo as a Philly-based Business Owner

Your logo is one of the most distinctive and significant parts of your business’s branding—visually appealing and eye-catching, a standout logo often acts as a key identifier for the product or service it represents. Because of this, goodwill toward your business and its offerings are associated with that logo. As a business owner in Philly, […]

What Should I Trademark?

As you research and explore the trademark registration process and how it applies to your business, questions are sure to arise. While there are many helpful articles that articulate each step necessary to achieving a trademark registration, it is just as important to understand what should be trademarked as it is to know what can […]

How to Protect a Business Name

Your business’s name will be at the forefront of everything that you do, so it is crucial that every necessary precaution is taken to protect such an important aspect of your brand. As you grow and expand, make sure to take all the steps needed to protect your business name and all it represents. Perform […]

Drake and Nike Collab: “FORZA NOCTA” Trademark

In past few weeks, there has been increased speculation that Drake and Nike will be dropping a clothing collaboration. Thanks to trademark applications that have been filed with the USPTO, recent documents may provide some clues about what will be included in the collaboration. The first interesting filing noted is a “FORZA NOCTA” application that […]

Carnival’s “KING JAMES” Trademark Blocked By LeBron James

LeBron James has filed formal documents to oppose a trademark application for “KING JAMES” that was filed by Carnival Cruise Lines. LeBron’s company, LBJ Trademarks, filed the formal opposition with the United States Patent and Trademark Office’s (USPTO) Trademark Trial and Appeal Board (TTAB) on November 18. The opposition stops in its tracks a trademark […]

Registering Trademarks for CBD, Full Spectrum Hemp Oil, and Other Cannabinoids

The demand for cannabidiol, or CBD, has skyrocketed in the last few years and with it, a huge boom in CBD brands. However, there are still significant challenges to registering CBD brands with the United States Patent and Trademark Office. A few highlights as you read below: USPTO trademark applications for CBD, CBG, Full Spectrum […]

New USPTO Fees Coming In January 2021

Effective January 2, 2021, the USPTO will be implementing a revised version of its trademark and TTAB fees. If you are considering registering your trademarks with the USPTO or if you are a current trademark owner, it is crucial to understand and prepare for the forthcoming increase in most fees, as well as the introduction […]

Can You Patent an Idea?

For many inventors, a patent is one of the most worthwhile investments one can make, as they can often provide different layers of protection for those seeking exclusive rights to their inventions and products. Without a patent, a competitor may be able to make and profit from your product or invention. To prevent this and […]

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