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Gerben Law Firm's Trademark Blog

"This trademark blog and informational section of the Web site is meant to provide you with answers to commonly asked questions about trademark searching, filing and registration.

As a trademark attorney who has worked on over 5,000 United States Patent and Trademark Office trademark filings, I have accumulated a lot of experience on various trademark issues. My hope is that I, along with our experienced trademark and copyright attorneys, can share some of that experience with you through this blog.

Please enjoy the information and feel free to contact our attorneys if we can answer any trademark questions for you."

Josh Gerben, Esq.,
Trademark Attorney

Latest articles

How to Protect Product Packaging using Copyrights, Design Patents, and Trade Dress

Product packaging and design can be protected through copyrights, design patents and trade dress.

Creator of “Carlton Dance” Sues Over Use of Dance in Fortnite, NBA 2K

Alfonso Ribeiro, known for his role as Carlton Banks on Fresh Prince, has sued the creators of Fortnite and the NBA 2K series for using the “Carlton Dance” as an unlockable character celebration dance. But is a dance move protectable?

Brand Protection for Board Games: How to Protect Your Trademarks

In today’s digital world, board games are thriving. Learn more about how game developers can protect their trademarks.

IN HOUSE COUNSEL – Are you paying too much for trademark services?

Many in-house attorneys overpay outside counsel for trademark services. Our firm has identified three key areas where companies can save on cost when hiring outside trademark attorneys.

LegalZoom Boasts 250,000+ Trademark Filings, But Hires a Prestigious Law Firm to File its Trademarks

LegalZoom offers trademark filing services, yet uses experienced trademark attorneys to file its own trademarks. Why doesn't LegalZoom utilize its own 'do-it-yourself' approach?