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Gerben Law Firm's Trademark Blog

"This trademark blog and informational section of the Web site is meant to provide you with answers to commonly asked questions about trademark searching, filing and registration.

As a trademark attorney who has worked on over 5,000 United States Patent and Trademark Office trademark filings, I have accumulated a lot of experience on various trademark issues. My hope is that I, along with our experienced trademark and copyright attorneys, can share some of that experience with you through this blog.

Please enjoy the information and feel free to contact our attorneys if we can answer any trademark questions for you."

Josh Gerben, Esq.,
Trademark Attorney

Latest articles

IN HOUSE COUNSEL – Are you paying too much for trademark services?

Many in-house attorneys overpay outside counsel for trademark services. Our firm has identified three key areas where companies can save on cost when hiring outside trademark attorneys.

LegalZoom Boasts 250,000+ Trademark Filings, But Hires a Prestigious Law Firm to File its Trademarks

LegalZoom offers trademark filing services, yet uses experienced trademark attorneys to file its own trademarks. Why doesn't LegalZoom utilize its own 'do-it-yourself' approach?

How to Protect Your Marijuana Brands and Trademarks

"Legal" marijuana is becoming a big industry. However, marijuana brand owners are still unable to seek federal trademark registrations for their brands. Here are some tips for the marijuana industry on how to protect brands in an evolving legal landscape.

How to Avoid a Madrid Protocol Trademark Registration Refusal in the United States

The Madrid Protocol is an international filing system that allows members of the Protocol to file in multiple jurisdictions using the same, streamlined system. However, many international applicants face common refusals that increase risk, cause delays, and cost money to fix.

Should a Holding Company Own My Trademark?

In some cases, a holding company may be beneficial to a trademark owner. But is a holding company right for you? Find out more about the purpose of holding companies in this article.