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Gerben Law Firm's Trademark Blog

"This trademark blog and informational section of the Web site is meant to provide you with answers to commonly asked questions about trademark searching, filing and registration.

As a trademark attorney who has worked on over 5,000 United States Patent and Trademark Office trademark filings, I have accumulated a lot of experience on various trademark issues. My hope is that I, along with our experienced trademark and copyright attorneys, can share some of that experience with you through this blog.

Please enjoy the information and feel free to contact our attorneys if we can answer any trademark questions for you."

Josh Gerben, Esq.,
Trademark Attorney

Latest articles

USPTO Refuses Augusta National’s Trademark Filing for a Green Jacket

  Augusta National filed a trademark application in February 2019 for an actual green jacket. Despite already owning trademark registrations on the phrase “green jacket,” Augusta National had not yet applied for the [...]

When and Why You May Need to Hire a U.S. Trademark Attorney

A registered trademark is a valuable asset to any business. While registering a trademark may seem fairly simple, the process is actually quite detailed and requires many legal decisions along the way. Choosing to take [...]

5 Steps to Protecting Your Trademark Internationally

The protections you receive as a U.S. trademark owner are a valuable asset to your business. However, it is important to know that those protections only apply to trademark disputes within the United States. Whether [...]

USPTO Denies Warner Bros. Trademark Application for a Harry Potter Quote

  In October of last year, Warner Bros. attempted to register the famous "Harry Potter" phrase, "I solemnly swear that I am up to no good." As intellectual property owner of the Harry [...]

Tips on Fighting a Bad Faith Trademark Registration in China

In today’s global economy, it is smart to consider trademark registration in China.  Whether you plan to manufacture your product in Beijing or you already reach customers in Shanghai, it is important to begin the [...]