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Gerben Law Firm's Trademark Blog

"This trademark blog and informational section of the Web site is meant to provide you with answers to commonly asked questions about trademark searching, filing and registration.

As a trademark attorney who has worked on over 5,000 United States Patent and Trademark Office trademark filings, I have accumulated a lot of experience on various trademark issues. My hope is that I, along with our experienced trademark and copyright attorneys, can share some of that experience with you through this blog.

Please enjoy the information and feel free to contact our attorneys if we can answer any trademark questions for you."

Josh Gerben, Esq.,
Trademark Attorney

Latest articles

Our Analysis of Penn State’s Happy Valley Trademark Refusal

  Penn State University’s trademark application on ‘Happy Valley’ was initially refused on March 11, 2019 by the trademark office. The office action, USPTO code for refusing an application initially, was given for [...]

How to Identify Your Company’s Trademarks

The vast majority of questions our firm gets are about protecting business names, logos, and slogans with federal trademark filings. These are a great place to start, but there are many other things a business [...]

Rag & Bone Holdings Files a Trade Dress Application for the Number 44

  On February 22, the retail brand Rag & Bone Holdings made a trade dress filing for the number 44. Why would the retail brand want to make a filing for this number [...]

The Facts on Filing an International Trademark

After you have registered your U.S. trademark, you may be considering expanding your protections to other countries. In today’s global marketplace, it is often a good idea to have a strategic international trademark plan. Whether [...]

In-N-Out Sues Puma over “California Drive Thru Sneakers”

  The fast food chain In-N-Out has recently sued the sportswear brand Puma over a new release called the "California Drive Thru" Sneaker. As can be seen in the video above, the sneaker [...]