Trump Org’s airport naming deal with Palm Beach County reveals non-exclusive rights, strict merchandise controls, and ongoing brand oversight.

Jimmy Kimmel files trademarks to protect his voice and image from AI misuse. A look at how trademark law is evolving to protect identity.

Taylor Swift’s new trademark filings target AI voice and image misuse. Here’s how trademarks are becoming a key tool for identity protection.

The USPTO denied McDonald’s bid to re-register ‘Extra Value Meal.’ Here’s why and how a procedural misstep made the fight harder.

Top NFL prospect Fernando Mendoza filed 12 trademarks before the draft. Here’s why it matters and what it signals about his brand strategy.

Nike’s ‘B9’ trademark for Bronny James was refused by the USPTO due to an existing mark. Here’s what it means and whether Nike can overcome it.

Trump Org files a trademark for ‘The 47 Plan,’ signaling continued plans for a mobile phone launch tied to the presidency.

Top draft prospect Fernando Mendoza files trademarks ahead of the NFL Draft, but his limited filings may leave gaps in brand protection.

Taylor Swift faces a trademark lawsuit over ‘The Life of a Showgirl.’ Maren Flagg claims prior rights and alleges reverse confusion.

Caleb Williams and George Gervin clash over ‘ICEMAN’ trademark rights, but earlier filings by Chuck Liddell could decide the outcome.

Caleb Williams files trademarks for ‘Iceman’ and an iconic play silhouette, signaling a strategic move to build and protect his growing personal brand.

Klutch Sports filed a trademark lawsuit against Klutch Cannabis, alleging copied branding and consumer confusion between the sports agency and cannabis company.