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Gerben Law Firm's Trademark Blog


This trademark blog and informational section of the website is meant to provide you with answers to commonly asked questions about trademark searching, filing, and registration.

Average Time-frame for Trademark Proceedings in China

Understanding the general timeline for trademark registration in China is an important part of developing your international trademark plan. The average timeframe for basic trademark proceedings is: Basic application – 6-9 months Oppositions – 12-18 months Renewals – 1 month One of the most critical steps to registration in China is to start the process […]

An Overview of Kirk Cousins’ Trademark Application for “YOU VIKE THAT!”

Following the Minnesota Vikings’  trademark application for “GO GET IT,” many people have been wondering if Kirk Cousins owns a trademark for “You Vike That.” Kirk filed an application for the phrase on March 20, 2018, but the registration is still pending with the USPTO. The application has gone through the examination process and it […]

Trademark Scams You Will Receive in the Mail

Please be aware that after you file a trademark application or receive your registration, you are likely going to receive mail from less than scrupulous companies claiming that you have something due on your trademark. These letters look relatively official and indicate that you must pay a fee in order to have a renewal processed. […]

Jimmy Garoppolo Files Trademark for “FEELS GREAT BABY”

Jimmy Garoppolo’s agents, Yee and Dubin Sports, have filed six trademark applications for “FEELS GREAT BABY” and “IT FEELS GREAT BABY.” The slogan comes from week 8 of the NFL season when, after a win that set the 49ers up with an 8-0 record, Erin Andrews asked Jimmy Garopollo how it felt to be 8-0. […]

What is a Dead Trademark?

Question: What is a dead trademark? Answer: In the USPTO’s trademark database, records listed as “DEAD” no longer have any federal trademark registration rights. Here are the three most common reasons that trademark filings become dead: 1. The initial trademark application never matured to registration. When a trademark application does not mature to registration, whether […]

5 Steps to Register a U.S. Trademark as a European Union (EU) Based Business

A United States trademark registration provides valuable protections to businesses wishing to do business in the U.S.  These are the 5 steps to registering a U.S. trademark as a European Union based business: File your trademark application in the European Union first. Engage an experienced U.S. trademark attorney. Conduct a comprehensive search of your mark. […]

What Can and Cannot be Trademarked?

A trademark is something that represents your brand in the marketplace.  Typically, business or product names, logos, or slogans are registered as trademarks.  Items such as distinct product packaging, colors and sounds may also obtain trademark protection.  The USPTO will not grant registration for generic or descriptive terms or anything that may be confusingly similar […]

Terrell Owens Files Trademark Application for “GOATNESS”

Prototype81, a company owned by Terrell Owens, has filed a new trademark application for “GOATNESS.” Owens is a listed as a 51% owner of the LLC on Operating Agreements that have been provided in prior USPTO filings. The application, submitted to the USPTO on December 14th, was filed on “intent to use” basis.  This means […]

Marshawn Lynch Files Trademark Application for “BEAST QUAKE”

Marshawn Lynch has filed a trademark application for “BEAST QUAKE.” The filing was made with the USPTO on December 17, just days before Marshawn re-signed with the Seattle Seahawks. Beast Quake refers to the play that Marshawn made last time he played for Seattle, where he broke nine tackles on route to a 67-yard touchdown […]

Why Trademarks Matter in a Voice World

Why will trademarks matter in a voice world? Over the years, we were introduced to various different tech products that heavily influenced all aspects of our society, including the creation of the internet and the iPhone. But, now the question is what will come next? A lot of experts in the field are predicting that […]

How Do I Claim an Abandoned Trademark?

Question: How do you claim an abandoned trademark? Answer: In order to claim an abandoned trademark, you must follow the registration process from the beginning and submit your own application for the trademark. However, it’s important to carefully evaluate the trademark and consider why the last applicant allowed it to abandon. We often see people […]

How Long Does a Trademark Last?

Question: How long does a trademark last? Answer: Once a trademark registration is granted by the USPTO, it will last five years before another filing is required. However, if you shut down your business or stop offering your goods or services before then, the trademark will be considered abandoned from a legal perspective. As a […]