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Gerben Law Firm's Trademark Blog

"This trademark blog and informational section of the Web site is meant to provide you with answers to commonly asked questions about trademark searching, filing and registration.

As a trademark attorney who has worked on over 5,000 United States Patent and Trademark Office trademark filings, I have accumulated a lot of experience on various trademark issues. My hope is that I, along with our experienced trademark and copyright attorneys, can share some of that experience with you through this blog.

Please enjoy the information and feel free to contact our attorneys if we can answer any trademark questions for you."

Josh Gerben, Esq.,
Trademark Attorney

Latest articles

General

How to Protect Product Packaging using Copyrights, Design Patents, and Trade Dress

December 21st, 2018
by

Product packaging and design can be protected through copyrights, design patents and trade dress.

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General

Creator of “Carlton Dance” Sues Over Use of Dance in Fortnite, NBA 2K

December 18th, 2018
by

Alfonso Ribeiro, known for his role as Carlton Banks on Fresh Prince, has sued the creators of Fortnite and the NBA 2K series for using the “Carlton Dance” as an unlockable character celebration dance. But is a dance move protectable?

Read More »
Toy Trademark Articles

Brand Protection for Board Games: How to Protect Your Trademarks

December 13th, 2018
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In today’s digital world, board games are thriving. Learn more about how game developers can protect their trademarks.

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General

IN HOUSE COUNSEL – Are you paying too much for trademark services?

November 14th, 2018
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Many in-house attorneys overpay outside counsel for trademark services. Our firm has identified three key areas where companies can save on cost when hiring outside trademark attorneys.

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Trademark Blog

LegalZoom Boasts 250,000+ Trademark Filings, But Hires a Prestigious Law Firm to File its Trademarks

November 7th, 2018
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LegalZoom offers trademark filing services, yet uses experienced trademark attorneys to file its own trademarks. Why doesn't LegalZoom utilize its own 'do-it-yourself' approach?

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The Editors and Authors

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Josh Gerben
Founder of Gerben Law Firm, PLLC, Editor in Chief

Josh uses his extensive trademark knowledge and experience to provide readers with insight into a variety of trademark issues.

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Eric Perrott
Trademark Attorney, Contributor & Editor

Eric's experience in office action responses, trademark protection, and a variety of other issues gives him a unique viewpoint in the field of trademark law.

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Colleen Wellington
Trademark Attorney, Contributor & Editor

Colleen's keen insights in the business community allow her to counsel clients from the beginning stages of the application to in-depth enforcement matters.

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Industry Articles

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FAQ

One of our goals is to provide answers to some of the most frequently asked trademark questions, including:

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Our Location

Serving clients in 50 states and 30+ countries worldwide

1050 Connecticut Ave NW, Suite 500 Washington, DC 20036

1-800-281-6275

Our Trademark Blog

Product packaging and design can be protected through copyrights, design patents and trade dress.

Alfonso Ribeiro, known for his role as Carlton Banks on Fresh Prince, has sued the creators of Fortnite and the NBA 2K series for using the “Carlton Dance” as an unlockable character celebration dance. But is a dance move protectable?

In today’s digital world, board games are thriving. Learn more about how game developers can protect their trademarks.

From Our Clients

Every now and again you come across someone who you know will always get the job done, be upfront and honest, and looks out for you. It's great never having to worry about Trademarks. I know I can just give him a call and it'll be done quickly, affordable, and done right. He gives us one less thing to worry about. This is the only service I've ever reviewed because I honestly believe he's one of the best. I can count on one hand the services I really trust and will always go back to, and Josh is one of them.
Megan Cummins, Sparklepop
As an entertainment attorney, I get frequently asked to register a name for trademark protection. I am smart enough to know that this is a highly specialized area of the law that requires patience, understanding, extensive research, a finely tuned verification process and the ability to navigate the steps and procedures established by the federal government. But I am even smarter to know that, in the age of the specialist, I needed the best. I have used Josh over a dozen times to satisfy my client's needs for such protection. He is thorough, quick, extremely fairly priced and, most important, professional on the highest order. His work product is without compare and I never hesitate to 'let go' and allow Josh to do his job. I don't even bother getting too deep into my client's situation....I immediately get in touch with Josh and know that my client will be well served. I offer the highest possible unconditional recommendation for Josh and his firm.
Wayne Halper, Law Office of Wayne Halper
Josh is a Trademark/Service Mark expert and very efficient and effective in his work. When working with him on our Trademark/Service Mark application process, Josh's communication was excellent and his expertise and personal demeanor quickly built trust in the business matters. He manages a detailed and well balanced analysis and is results and success driven.
Johan Reinhoudt, EffectiveSalesCoaching.NL
Working with Josh was an absolute pleasure. He made the process of getting our trademark a breeze. Should we ever seek another trademark we would certainly retain Josh again in a heartbeat. I recommend him very highly.
Verena Frydberg, Makeover Your MS
We were referred to Josh by a business colleague, and were skeptical that any online US Trademark filing process could be both simple and successful. Our experience with other firms (on other trademarks) had been tedious and expensive, by comparison. But Josh's system worked, and we were awarded both trademarks. Of course, which trademark applications are approved and which are denied is up to the USPTO, but Josh's system made the process seamless. Great work at a great price. I love this process and recommend it highly.
Michael Zimmerman, MarketPoint
I hired Josh to do some trademarking work for me. He was very knowledgeable, explained the process clearly, made sure it was filed in a timely manner, and followed up with me each step of the way.
Kathy Wolper, Kathy's Just Desserts, Inc.