Gerben Law Firm's Trademark Blog

Foot Locker has filed two new trademarks applications for ‘WOOLWORTH.’ The applications, filed on February 10th, indicate that Foot Locker has an intent to launch a Woolworth retail store as well as Woolworth brand of clothing, footwear and headwear. Both of these applications were filed on an intent to use basis, meaning that Foot Locker […]

Shawn Carter has filed two new trademark applications for his professional name, JAY Z. While Carter already owns the JAY Z trademark registration in relation to entertainment services and musical recordings, the applications filed on February 13 cover a wide range of products. The trademark applications indicate that Carter has an intent to sell JAY […]

As Brexit is now in effect, you may be wondering about the implications this transition may have on your trademark registration. Current EU trademark owners will comply with existing EU trademark law until December 31, 2020. After that, the registrations will automatically be transferred to the United Kingdom trademark register. Applications still pending with the […]

If your own trademark has fallen into ‘dead’ or ‘abandoned’ status, you may be able to file a petition to revive it. In order to file the petition, you must show that the abandonment was unintentional, and you must submit the petition within 60 days of the Notice of Abandonment (learn how to respond to […]

Question: Can you file your own trademark application? Answer: Yes, you can file a trademark application on your own. However, there are a number of good reasons you should hire a trademark attorney to assist you with the registration. Mainly, there is a huge difference in the success of applications that are filed with attorneys […]

Fox Media’s trademark application for “OK BOOMER” was refused by the USPTO on February 4th. In issuing the refusal, the USPTO examiner found that “OK BOOMER” was a widely used and common place message. The rule that was applied by the examiner, 1202.04(b), essentially states that you cannot register a meme or a popular phrase […]

Each trademark registration is different, based on the type of application filed and the number of international classes included.  However, basic filing fees are as follows: TEAS Plus application–$225 per class TEAS RF application–$275 per class TEAS Regular application–$400 per class Read on to learn more about these applications and additional fees associated with filing […]

Little League Baseball has filed a trademark application for a new logo. Submitted on January 27, the application was filed on an intent-to-use basis, meaning that Little League Baseball signed a sworn statement that the league intends to use the logo in association with all the goods and services they listed. This includes goods such […]

Question: When should you trademark your business name? Answer: Immediately. A trademark application for a business name should be filed as soon as possible because the filing date of your federal trademark application becomes the federal priority date of your trademark. This means that if you file a trademark application on January 1, and somebody […]

The 5 steps needed to register a United States trademark as a Canadian based business: File your trademark in Canada Engage an experienced trademark attorney based in the U.S. Conduct a comprehensive trademark search File your trademark application with the USPTO Properly maintain your U.S. trademark registration 1. Register First in Canada Before you start […]

The Tennessee Titans filed a trademark application for “TAKE EVERYTHING” on January 17th. The “TAKE EVERYTHING” phrase has been featured in many of the Titan’s Hype videos this off-season and it is currently being used on some clothing in their online shop. The filing was made just two days before the AFC Championship Game, where […]

Question: Can you purchase a trademark? Answer: Yes, you can purchase a trademark from another person or entity. Trademarks are a form of intangible property that can be sold and bought, just like real estate. That said, there are very specific requirements for purchasing a trademark and acquiring a proper chain of title. If you […]