Gerben Law Firm's Trademark Blog

Under Armour recently announced Joel Embiid’s new sneaker line and the “JE” logo that goes along with it. That said, while this announcement was just made in August of 2020, Under Armour has been trying to keep the new “JE” logo a secret for months. Back in January 2020, Under Armour originally filed a trademark […]

The United States Patent and Trademark Office has enacted a new program that requires some trademark registrants to go beyond the normal requirements of renewing their trademark and prove continued use of the items listed in their trademark applications. The USPTO’s audit program requires trademark registrants and their attorneys to be extra vigilant when renewing […]

Seeking out international trademarks is a crucial task for companies looking to conduct business across the United States’s borders. Just like a federal American registration, international trademarks can be used to protect your brand’s reputation, your company’s products, and deter infringement by outside parties. When looking to expand beyond the US market, the European Union […]

The New York Islanders filed three trademark applications related to the new arena being built for the team. One application is for the phrase “THE BANK” and appears to either be the name of the arena or a nickname for it. This filing comes on the heels of the announcement that UBS Bank has entered […]

One of the largest mistakes that a new trademark owner can make is believing that once their trademark is registered, no further action is needed–on the contrary, the maintenance responsibilities that come with a federal registration are imperative to the mark’s well-being. In order to protect the trademark from infringement, owners must ensure that they […]

The holding company for all of Donald Trump’s business-related trademarks, DTTM Operations, LLC, has filed a new trademark application for “TELERALLY.” The application was filed on July 14 and indicates that DTTM Operations, LLC has an intent to use the ‘TELERALLY’ mark for “organizing events in the field of politics and political campaigning.” Following the […]

The U.S. Supreme Court held that the addition of “.COM” to a generic word could function as a protectable trademark, despite the generic word being incapable of acting as a protectable trademark. While this decision opens the door for brands like BOOKING.COM to potentially qualify for trademark protection, proving those rights could be incredibly difficult […]

On June 15, the United States Patent and Trademark Office (USPTO) announced the COVID-19 Trademark Prioritized Examination Program. The new initiative allows entities with certain COVID-19-related goods or services to file a petition to the Director to fast-track their trademark applications. The United States Patent and Trademark Office recently introduced a new program that allows […]

The protections that trademarks supply to the owner’s business and brand are extremely advantageous. They have become even more valuable in a marketplace that is increasingly present online, removing regional and industry boundaries that may have previously been in place. Additionally, companies that take part in this virtual exchange use their websites as platforms to […]

On July 6, 2020, the U.S. Small Business Administration (SBA) and the Treasury Department released data on their Paycheck Protection Program (PPP) Loans. The disclosure released information on the businesses that received the loans, the loan amount, and the number of jobs supported. While the PPP Loans were distributed with the goal of helping small […]

Kanye West’s company, Yeezy, LLC, has filed two new trademark applications. The first application is for the phrase “WEST DAY EVER,” which originated from a Kim Kardashian West tweet announcing the partnership between Gap and Yeezy, LLC. The company also filed a trademark application for a new logo that appears to be a graphic of […]

If you are an Australian business owner currently considering applying for American trademark registration, you likely already have an idea of the myriad of benefits that a US trademark can provide you. Not only will the value of your trademark grow in correlation to your newly expanded business within the United States, but the registration […]