Grubhub and Home Chef are engaged in a trademark battle over their logos. According to a lawsuit filed by Grubhub on October 6, Home Chef sent a demand letter claiming that Grubhub’s new logo was too similar to the logo used by Home Chef. In response, Grubhub filed this lawsuit seeking a declaratory judgment against Home Chef that the two logos […]
When you complete a trademark application with the USPTO, you’ll be asked to select from a list of 45 trademark classes, 34 for goods and 11 for services. Every good or service you plan to offer should fall under one of these classes, but it can be challenging to select the right classes for your brand. Trademark Class 30 is one […]
Monster Energy is known to have a significant trademark enforcement program around its ‘MONSTER’ trademark and associated logos. In one notable case, Monster Energy ignited a six-year long trademark dispute with the Toronto Raptors by opposing the team’s trademark applications for a “claw-tearing-through-basketball” logo. The concern about Monster Energy’s trademark enforcement tactics is that they can be focused on small businesses, […]
The new Seattle Kraken hockey team may have just avoided a lengthy trademark dispute by working with the owner of the “RELEASE THE KRAKEN” trademark registration, Kraken rum. In July, the NHL Seattle team announced their new name would be the Seattle Kraken. In doing so, they filed a slew of trademark applications with the USPTO for “SEATTLE KRAKEN,” “RELEASE […]
Dunkin’, formerly known as Dunkin’ Donuts, has filed two new trademark applications for “IT’S TIME TO MAKE THE COFFEE” on February 20. The phrase originates from Dunkin’s wildly successful marketing campaign back in the ‘80s and ‘90s for “it’s time to make the donuts.” The campaign, featuring Fred the Baker, lasted for fifteen years until its retirement in 1997. Now, […]
Anheuser-Busch has filed a trademark application for “Budweiser Zero.” The application, submitted on November 4th, was filed on a 1B basis, indicating that Anheuser-Busch intends to offer non-alcoholic beer under the Budweiser Zero brand. Unlike Coke Zero, this appears to mean zero alcohol, as opposed to zero calories. Additionally, the company filed a second trademark application for “Budweiser Taste Zero […]
Anheuser-Busch filed a trademark application for “Bud Light Seltzer” on October 28, 2019. The application, filed on a 1B basis, suggests that the beer maker has an intent to offer Bud Light Seltzer in the near future. This is not the first seltzer application filed by Anheuser-Busch this year. As a matter of fact, Bud Light Seltzer is the 25th trademark […]
The fast food chain In-N-Out has recently sued the sportswear brand Puma over a new release called the “California Drive Thru” Sneaker. As can be seen in the video above, the sneaker has palm tree patterned laces, along with red and gold details throughout. When compared to an In-N-Out store, the shoe, and its name, greatly resemble the visual characteristics […]
A marketing strategist’s job is to come up with clever, attention-catching brand strategies and marketing campaigns to generate publicity. Although the International House of Pancake’s (IHOP) recent name-change stunt did just that, the trademark legal strategy behind the name for the Los Angeles-based company raises some questions. According to media reports, consumers’ interest in IHOP’s main menu item-pancakes- was recently […]
New & Noteworthy TTAB Filings: The Late March to Early April Omnibus Edition This edition of New & Noteworthy features highlights from the past month of Trademark Trial & Appeal Board filings. Featured is an ongoing segment on brand owners who believe that their marks meet the high bar of being a “famous” marks for purposes of trademark dilution. DOGFISH HEAD BREWRY […]
The edition of New & Noteworthy features Monster Energy, who seems to file oppositions against, well, everything. There are also a lot of design mark filings, including the Ohio State’s proceedings against the POISON NUT and others which provide interesting insight into how design marks are prosecuted, monitored, and ultimately opposed/cancelled. Also, for the second week in a row, Sazerac protects […]
This posts covers the New & Noteworthy filings before the Trademark Trial & Appeal Board from March 2 to March 8, 2015. This week, Marvel continued its assault on marks similar to its characters, troubled clothing store Wet Seal fights off other “wet” marks, and beverage company Sazerac wants everyone to be able to use the phrase “Drink Kentucky Bourbon.” MONSTER […]