Food & Beverage, How To's, In The News, Trademark Filing
From Aunt Jemima to Pearl Milling Company: Navigating Roadblocks in Trademark Registration
Selecting and protecting a new brand name is a daunting task for a company of any size. Even for a company as large as Quaker Oats. In recent years, Quaker Oats announced that it would rebrand its “Aunt Jemima” pancake and syrup brand to “Pearl Milling Company.” Nearly 3 years later, the company would finally receive a trademark registration for […]