Food & Beverage, How To's, In The News, Trademark Filing

From Aunt Jemima to Pearl Milling Company: Navigating Roadblocks in Trademark Registration

Selecting and protecting a new brand name is a daunting task for a company of any size. Even for a company as large as Quaker Oats. In recent years, Quaker Oats announced that it would rebrand its “Aunt Jemima” pancake and syrup brand to “Pearl Milling Company.” Nearly 3 years later, the company would finally receive a trademark registration for […]

Food & Beverage, In The News

Grubhub Sues Home Chef in Trademark Dispute

Grubhub and Home Chef are engaged in a trademark battle over their logos. According to a lawsuit filed by Grubhub on October 6, Home Chef sent a demand letter claiming that Grubhub’s new logo was too similar to the logo used by Home Chef. In response, Grubhub filed this lawsuit seeking a declaratory judgment against Home Chef that the two logos […]

Classes, Education, Food & Beverage

What Does Class 30 Cover in a Trademark Application?

When you complete a trademark application with the USPTO, you’ll be asked to select from a list of 45 trademark classes, 34 for goods and 11 for services. Every good or service you plan to offer should fall under one of these classes, but it can be challenging to select the right classes for your brand. Trademark Class 30 is one […]

Food & Beverage, General, In The News, Pop Culture

Slaying the Monster: How a Minor League Hockey Team Beat Monster Energy and Registered Their ‘Cleveland Monster’ Trademarks

Monster Energy is known to have a significant trademark enforcement program around its ‘MONSTER’ trademark and associated logos.  In one notable case, Monster Energy ignited a six-year long trademark dispute with the Toronto Raptors by opposing the team’s trademark applications for a “claw-tearing-through-basketball” logo. The concern about Monster Energy’s trademark enforcement tactics is that they can be focused on small businesses, […]

Food & Beverage, In The News, Sports

How the Seattle Kraken Avoided A Trademark Dispute

The new Seattle Kraken hockey team may have just avoided a lengthy trademark dispute by working with the owner of the “RELEASE THE KRAKEN” trademark registration, Kraken rum. In July, the NHL Seattle team announced their new name would be the Seattle Kraken. In doing so, they filed a slew of trademark applications with the USPTO for “SEATTLE KRAKEN,” “RELEASE […]

Food & Beverage, In The News

Dunkin’ Files New Trademarks for “IT’S TIME TO MAKE THE COFFEE”

Dunkin’, formerly known as Dunkin’ Donuts, has filed two new trademark applications for “IT’S TIME TO MAKE THE COFFEE” on February 20. The phrase originates from Dunkin’s wildly successful marketing campaign back in the ‘80s and ‘90s for “it’s time to make the donuts.” The campaign, featuring Fred the Baker, lasted for fifteen years until its retirement in 1997. Now, […]

Food & Beverage, In The News

Anheuser-Busch Files Trademark Applications for Non-Alcoholic Beer

Anheuser-Busch has filed a trademark application for “Budweiser Zero.” The application, submitted on November 4th, was filed on a 1B basis, indicating that Anheuser-Busch intends to offer non-alcoholic beer under the Budweiser Zero brand. Unlike Coke Zero, this appears to mean zero alcohol, as opposed to zero calories. Additionally, the company filed a second trademark application for “Budweiser Taste Zero […]

Food & Beverage, In The News

Anheuser-Busch Files Trademark for “BUD LIGHT SELTZER”

Anheuser-Busch filed a trademark application for “Bud Light Seltzer” on October 28, 2019. The application, filed on a 1B basis, suggests that the beer maker has an intent to offer Bud Light Seltzer in the near future. This is not the first seltzer application filed by Anheuser-Busch this year. As a matter of fact, Bud Light Seltzer is the 25th trademark […]

Food & Beverage, In The News, Industries

In-N-Out Sues Puma over “California Drive Thru Sneakers”

The fast food chain In-N-Out has recently sued the sportswear brand Puma over a new release called the “California Drive Thru” Sneaker. As can be seen in the video above, the sneaker has palm tree patterned laces, along with red and gold details throughout. When compared to an In-N-Out store, the shoe, and its name, greatly resemble the visual characteristics […]

Food & Beverage, In The News

Examining the Validity of the Trademark Application for IHOB filed by IHOP

A marketing strategist’s job is to come up with clever, attention-catching brand strategies and marketing campaigns to generate publicity. Although the International House of Pancake’s (IHOP) recent name-change stunt did just that, the trademark legal strategy behind the name for the Los Angeles-based company raises some questions. According to media reports, consumers’ interest in IHOP’s main menu item-pancakes- was recently […]

Diet & Nutrition, Food & Beverage, In The News, Industries, The Basics, Trademark Filing

REDBULL files opposition to REDEW mark claiming right to RED for beverages: New & Noteworthy TTAB Filings

New & Noteworthy TTAB Filings: The Late March to Early April Omnibus Edition This edition of New & Noteworthy features highlights from the past month of Trademark Trial & Appeal Board filings. Featured is an ongoing segment on brand owners who believe that their marks meet the high bar of being a “famous” marks for purposes of trademark dilution. DOGFISH HEAD BREWRY […]

Diet & Nutrition, Food & Beverage, In The News, Industries

Monster Energy, 5 Hour Energy and Ohio State File Trademark Oppositions and Cancellations: New & Noteworthy TTAB Filings March 9 to 15, 2015

The edition of New & Noteworthy features Monster Energy, who seems to file oppositions against, well, everything. There are also a lot of design mark filings, including the Ohio State’s proceedings against the POISON NUT and others which provide interesting insight into how design marks are prosecuted, monitored, and ultimately opposed/cancelled.   Also, for the second week in a row, Sazerac protects […]

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