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Gerben Law Firm's Trademark Blog


This trademark blog and informational section of the website is meant to provide you with answers to commonly asked questions about trademark searching, filing, and registration.

How Much Does it Cost to Trademark a Clothing Brand?

In the clothing industry, branding is everything. To be successful, you must protect and manage your brand while your business and your clothing line grow. A trademark registered with the United States Patent and Trademark Office, or USPTO, is the best way to both protect and maintain control of your brand. While there are costs […]

Rag & Bone Holdings Files a Trade Dress Application for the Number 44

  On February 22, the retail brand Rag & Bone Holdings made a trade dress filing for the number 44. Why would the retail brand want to make a filing for this number on the sleeve of bomber jackets? Well, the 44th president, Barack Obama, was recently seen wearing this style of jacket at a […]

Protecting the Name of Your Etsy Store

Learn how to protect your Etsy store name using trademark law and common mistakes made during the process.

‘Trade Dress’ed: Can You Protect Clothing Design Elements Through Trademark Law?

Clothing design elements can serve as powerful source identifiers for brands, but aren’t easy to obtain. They must be distinctive to obtain trademark protection and have evidence to back it up.

How to Prove “Commercial Use” For a Clothing Brand Trademark

Registering your trademark for a clothing line is a significant step in protecting your brand. However, trademark registration is full of potential mistakes that can result in delays, or worse, in the denial of the application before the United States Patent and Trademark Office (USPTO). One of the trickiest parts of trademark registration is the “use in commerce” requirement.

Handling Trademark Infringement Issues on Etsy

The online marketplace Etsy.com has become a place where artisans and antique collectors not only sell their wares, but run full-fledged, dedicated businesses through the site. That’s how popular it now is. With that popularity has come, as Etsy continues to expand, a vast number of new sellers every day, looking to take advantage of […]

Rare Trademark Appeal Success at TTAB: Redneck Racegirl v. Racegirl

In a rare reversal, the Trademark Trial and Appeal Board reversed an examiner’s finding that the stylized REDNECK RACEGIRL mark for various athletic apparel was confusingly similar to the standard word mark RACEGIRL for hats, belts, shirts and other apparel in Class 25. In its decision, the TTAB looked at the similarity of the marks, […]

Why Should I Hire An Attorney to Help Trademark My Clothing Brand?

As an entrepreneur, the idea of starting a clothing line is a very attractive one. It allows you to combine your creative drive with your business acumen – two qualities that most entrepreneurs possess in abundance. Starting out, however, many entrepreneurs who are interested in the fashion and apparel industries may underestimate the importance of […]

How to Trademark a Clothing Brand – 5 Things to Know

The importance of a brand name in clothing and fashion means that trademark protection is all the more important if you plan to launch a new clothing and fashion company. Here are five things you should know about registering a fashion trademark.

5 Steps to Trademark a Jewelry Brand

Trademarking your jewelry brand is an important consideration when you set out in that industry. As anyone who’s ever wondered whether a ring or a necklace was the genuine artifact knows, there’s a lot of competition in the jewelry world to stand out as a desirable brand – whether that means high-end, trendy, cutting edge, […]

Performing a trademark search for a brand of clothing

(The following is a transcript of the video.) Greetings! Its Steve, chief paralegal and researcher here at Gerben Law Firm.  And today we are going to look at how to run a trademark search for clothing. Just as an overview, the government breaks all products and services down into 45 different classes. So what we’re […]

How Do I Register my Clothing Line Trademark?

Gerben Law Firm examine whats aspects of your company and your clothing line can be protected by filing for a trademark, and how you can go about doing so.