In some cases, a holding company may be beneficial to a trademark owner. But is a holding company right for you? Find out more about the purpose of holding companies in this article.
Gerben Law Firm's Trademark Blog
This trademark blog and informational section of the website is meant to provide you with answers to commonly asked questions about trademark searching, filing, and registration.
Should a Holding Company Own My Trademark?
In The News
Who Owns L.A.? Why L.A. Gear’s Campaign to Monopolize the “L.A.” Trademark Will Likely Fail
L.A. Gear, the shoe brand most well-known for its introduction of lights embedded in the soles of its sneaker, has been very busy over the years at the U.S. Patent and Trademark Office (USPTO). While the brand does not enjoy the pop-culture status it once had in the 80’s, its continued robust trademark enforcement campaign […]
Transferring a Trademark From a Personal Name to a Corporation or LLC
Almost 20% of applicants file USPTO trademark applications in their names, personally. But what happens when they launch an LLC or corporation? Transferring a trademark can be tricky – by failing to include specific language and a clear “chain of title” a trademark and its application or registration could face significant challenges.
Trademark Ownership – Who Should Own Your Trademark?
While it may not seem obvious on the surface, the legal question of who owns a trademark registration is one of the crucial legal decisions made when registering and maintaining a trademark registration. It might seem obvious – “If I am the one who came up with the trademark, I am the owner.” However, like […]
Correctable and Incorrectable Errors in Trademark Ownership
These materials were originally presented by Eric Perrott to the American Bar Associations’s Committee on USPTO Operations Relating to the Trademarks and Ex Parte Trademark Practice as a part of their “brown bag” trademark discussions. As trademark attorneys, we have all needed to sift through complicated ownership structures to attempt to figure out exactly who […]