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Trademark Protection

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Gerben Law Firm's Trademark Blog


This trademark blog and informational section of the website is meant to provide you with answers to commonly asked questions about trademark searching, filing, and registration.

What Trademarks Should You Protect?

When you begin the process of protecting your brand assets and intellectual property, it can be difficult to understand which of your trademarks you should protect with a trademark registration. Filing trademark applications for unique aspects of your brand can deter competitors from using similar names and designs. The following list covers the five most […]

5 Steps to Protect Your Business in Lancaster, PA

If you are a business owner in a small town like Lancaster, you have a personal understanding of the importance of building a recognizable, long-lasting brand narrative that speaks to your consumer audience. As your business grows beyond the borders of Lancaster County, it is crucial that steps are taken to protect your name, slogan, […]

How Do I Claim an Abandoned Trademark?

Question: How do you claim an abandoned trademark? Answer: In order to claim an abandoned trademark, you must follow the registration process from the beginning and submit your own application for the trademark. However, it’s important to carefully evaluate the trademark and consider why the last applicant allowed it to abandon. We often see people […]

Is a Logo a Trademark?

Question: Is a logo a trademark? Answer: If your logo is used on product packaging or the top of your website to identify your company or services, it is a trademark that can be protected with a federal trademark registration. It’s important to note that if you want to protect your logo as a trademark, […]

Is My U.S. Trademark Registration Protected Internationally?

A trademark registered in the U.S. will only protect you in trademark disputes that arise within the United States. The protections provided by a United States trademark will not apply to trademark issues outside the U.S. In order to receive trademark protections internationally, you must register your trademark in other countries. A U.S. Trademark does […]

What Do Trademark Attorneys Do?

Trademark attorneys typically do five things: Identify your company’s trademarks. Conduct proper trademark searches. Develop a legal filing strategy for your company’s trademarks. Draft trademark applications. Respond to USPTO Office Actions. In today’s world, you have a lot of internet-based companies that claim they can file your trademark for $69, so why should you hire […]

What EXACT Trademark(s) You Should File

When completing a trademark application, one of the most critical questions you will answer is what is the exact trademark you will be registering. When we ask clients this question, we typically get a variety of different answers. Sometimes, businesses or individual just want to register their name, other times they want to protect a […]

Our Trademark Pricing and Process

The trademark application process can be lengthy and complicated. Hiring an attorney to handle the search, filing, and monitoring of your application not only increases the chance of successfully acquiring registration of your trademark, but it also frees up a significant amount of time for you to focus on growing your business. With over eleven […]

What Can a Trademark Attorney do for Your Business?

If you are a business owner looking to protect your brand, consider working with an experienced trademark attorney.  Your attorney will conduct a comprehensive trademark search and also file your application with the USPTO and respond to Office Actions on your behalf.  Once your trademark is registered, your attorney can monitor its use and work […]

Why Every Business Should Register Their Trademarks

If you own or manage a business, you have at least one trademark- the name of your company. In addition to that, you most likely have product and service names, logos, slogans, and other trademarks that are valuable assets to your business. In order to protect these trademarks, it’s important to register them with the […]

How to Select a Strong Brand Name

When it comes to selecting a name for a brand, product, or service, trademark attorneys often take a different approach than most marketers. Our main consideration is whether or not a name is unique enough to be protected with a federal trademark registration. However, finding a name that aligns with your brand, while still being […]

When to Start the Trademark Registration Process

When should you start the trademark registration process for your company, brand, or service name? The answer is, as soon as humanly possible. The number one mistake that I have seen clients make over the 11 years that I’ve run my practice is falling in love with a name and having no ability to change […]