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Trademark Protection

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Gerben Law Firm's Trademark Blog


This trademark blog and informational section of the website is meant to provide you with answers to commonly asked questions about trademark searching, filing, and registration.

How to Select a Strong Name for Your Business, Product, or Service

When it comes to selecting a name for a brand, product, or service, trademark attorneys often take a different approach than most marketers. Our main consideration is whether or not a name is unique enough to be protected with a federal trademark registration. However, finding a name that aligns with your brand, while still being […]

When to Start the Trademark Registration Process

When should you start the trademark registration process for your company, brand, or service name? The answer is, as soon as humanly possible. The number one mistake that I have seen clients make over the 11 years that I’ve run my practice is falling in love with a name and having no ability to change […]

How Large Law Firms Overcharge Trademark Clients

If you are an in-house counsel and you’re hiring outside counsel for trademark services, there’s an extremely high chance you’re overpaying for those services. There are two main ways that large law firms typically overcharge for trademark services. The first is during the trademark search process, and the second is when filing the application. 1. […]

Top 5 Advantages of U.S. Trademark Registration

A U.S. trademark registration has many advantages, with the most important being that it protects against infringement. A federally registered trademark is also a valuable asset with nationwide validity. It can help customers find you amongst the competition, and it can be a springboard for international registration. As a business owner, you’ve likely invested much […]

Why Everyone Should Be Monitoring Their Trademark

As a trademark attorney, the most difficult thing to convince our clients to do, is to engage us to monitor their trademark registrations that we’ve worked so hard to obtain. I understand the mentality. Once you obtain your trademark registration, you are eager to move onto other priorities in your business and decide to not […]

How to Protect Your Trademark: 6 Defined Strategies

Your trademark is a valuable asset to your business.  It represents your brand and distinguishes you from your competitors.  The legal rights that come with having a registered trademark are essential to your long-lasting success in the marketplace.  Consider how to protect your trademark with these 6 strategies. Choose a Strong Mark from the Start […]

How to Protect Product Packaging using Copyrights, Design Patents, and Trade Dress

Product packaging and design can be protected through copyrights, design patents and trade dress.

Protecting the Brands of Video, TV and Movie Production Companies

Production companies for television and movies often use short animations to represent their companies. Learn how production company’s can protect their logos and brands.

Domain Name and UDRP Disputes – A Definitive Guide

Protect your trademark from cybersquatting by using the Uniform Dispute Resolution Policy (“UDRP”)

How to Protect Your Start-Up with a Trademark

As an entrepreneur, there are several factors to consider when preparing to launch your start-up. One of these factors, that is often overlooked, is how to use federal trademark law to protect your business as you build your brand.

‘Trade Dress’ed: Can You Protect Clothing Design Elements Through Trademark Law?

Clothing design elements can serve as powerful source identifiers for brands, but aren’t easy to obtain. They must be distinctive to obtain trademark protection and have evidence to back it up.

Registering Your Domain Name Does Not Protect Your Trademark

This article deals with domain name registration and “use in commerce” requirements, generally. It is not legal advice on your individual situation and may not be relied on as legal advice. Each situation will be fact-specific and there is no one-size-fits-all advice. Contact an attorney to discuss your specific trademark. In today’s digital age, most […]