How To's, The Basics, Trademark Protection, Trademark Protection

Trademark Battles: A Guide to Filing or Responding to a Petition to Cancel

The United States Patent and Trademark Office (USPTO) received over 545,000 trademark applications in 2022. While examining attorneys review each application carefully prior to approval, they are limited in the scope of their examination to application data only. This sometimes leads to the registration of a trademark that is too similar to existing marks. If a damaging trademark has already […]

How To's, The Basics, Trademark Protection, Trademark Protection

What is Trade Dress and How Can It Protect Your Brand?

Three stripes on athletic clothing. Bright red bottoms on shoes. Light blue boxes for jewelry. Do these phrases invoke any particular brands? They should. The owners of these “trade dress” trademarks have poured hundreds of thousands, if not millions of dollars into the iconic designs and product markers to make them recognizable to consumers. “Trade dress” is a specific type of trademark […]

How To's, The Basics, Trademark Protection, Trademark Protection

Can You Add Goods and Services to a Trademark Registration?

Smart business owners often pivot, expand, and shift focus for their business in response to market demand, new trends, and new opportunities. If you are one of these business owners, and you own a registered trademark, you might have questions about how your existing trademark covers these new business opportunities. This article explores how and when to consider filing additional […]

The Basics, Trademark Protection

New Study Finds that Trademark Ownership Makes Companies More Valuable

A recent study found that companies who file the most trademarks become more valuable than their peers. Specifically, the study found that the stock performance of companies filing the most trademarks each year (relative to their total assets), had stocks that performed better in the next 12 months than companies that were not as active with new trademark filings. I promise […]

The Basics, Trademark Filing, Trademark Protection

Should I Trademark My Name? – Building Your Brand

You work hard to protect your company’s image through unique naming, branding, imagery, and other intellectual property. A carefully planned trademarking strategy can protect you from competitors who may want to infringe on a name or other elements of your brand – often before you’re aware that it’s happening. Let’s take a look at how trademarking provides the strongest line of […]

How To's, The Basics, Trademark Protection, Trademark Protection

Starting a Business in Miami? Begin by Protecting your Trademark

Whether you are planning to open a boutique in Coconut Grove or run a food truck in Downtown, the Miami area is a great place to start a new venture. Before you begin to build your brand, however, you should consider how to protect it. The best way to do that is through trademark registration. Create a Unique Trademark Successful […]

Government, In The News, The Basics, Trademark Protection

The USPTO Trademarks Its Name and Logo

The USPTO has been in existence (in some form) since 1802 and it is only now getting around to registering its own trademarks. So why has the USPTO decided to protect their marks this late in the game? Trademark Scammers are Becoming More Sophisticated As we previously reported in this blog post, trademark scammers are popping up everywhere and they’ve […]

The Basics, Trademark Protection

The Definitive Guide to Trademark Expungement and Trademark Reexamination Proceedings at the USPTO

There are over 2,750,000 trademarks registered in the United States. Each of these registrations allows the owner to protect the goods and services listed in the application. However, some of these registrations contain goods and services that the registrant has never sold in the United States. The existing USPTO procedures allow these applications to register without further information about the […]

General, Medical, Trademark Protection

Combating Counterfeits Through Strategic Trademark Filings

In late 2020, pharmaceutical and biotechnology company Moderna applied to register a simple design used on the packaging for its COVID-19 vaccine with the USPTO. My first reaction as a trademark attorney: Why would you apply for that? The mark is not highly distinctive and would not add much over existing registrations for MODERNA. Then I remembered: Counterfeits. One of […]

General, Trademark Protection

What Trademarks Should You Protect?

When you begin the process of protecting your brand assets and intellectual property, it can be difficult to understand which of your trademarks you should protect with a trademark registration. Filing trademark applications for unique aspects of your brand can deter competitors from using similar names and designs. The following list covers the five most important trademarks you should consider […]

How To's, The Basics, Trademark Protection, Trademark Protection

5 Steps to Protect Your Business in Lancaster, PA

If you are a business owner in a small town like Lancaster, you have a personal understanding of the importance of building a recognizable, long-lasting brand narrative that speaks to your consumer audience. As your business grows beyond the borders of Lancaster County, it is crucial that steps are taken to protect your name, slogan, and logo that serve as […]

Trademark Ownership, Trademark Protection

How Do I Claim an Abandoned Trademark?

Question: How do you claim an abandoned trademark? Answer: In order to claim an abandoned trademark, you must follow the registration process from the beginning and submit your own application for the trademark. However, it’s important to carefully evaluate the trademark and consider why the last applicant allowed it to abandon. We often see people who come across a trademark […]

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