In late 2020, pharmaceutical and biotechnology company Moderna applied to register a simple design used on the packaging for its COVID-19 vaccine with the USPTO. My first reaction as a trademark attorney: Why would you apply for that? The mark is not highly distinctive and would not add much over existing registrations for MODERNA. Then I remembered: Counterfeits. One of […]
The demand for cannabidiol, or CBD, has skyrocketed in the last few years and with it, a huge boom in CBD brands. However, there are still significant challenges to registering CBD brands with the United States Patent and Trademark Office. A few highlights as you read below: USPTO trademark applications for CBD, CBG, Full Spectrum Hemp Oil, and other cannabinoids […]
Brand protection should be one of the highest priorities for both new and existing businesses. But what happens when the product that you are selling is legal in your state, but illegal at a federal level? As more and more states legalize recreational and medical marijuana, it seems like the nationwide approval of marijuana and cannabis-derived product sales is inevitable. […]
Trademark protection is essential for physical therapists and their practices. By effectively securing trademark rights, including a federal trademark registration with the United States Patent and Trademark Office, physical therapists protect one of their most valuable assets – their brand. Protect Your Trademark Rights Work with an experienced attorney to protect one of your company’s most valuable assets. Gerben IP has […]
The health care industry is one of the fastest growing industries in the world. There is always a need for quality medical care and the industry is getting more and more crowded with new companies trying to make a splash and old companies trying to make sure that they are not getting ‘crowded out’ of the marketplace. If you have decided […]
As a service provider in the medical industry, your name and reputation are likely to go a long way toward the success of your practice. A trademark can help you protect the integrity of both of those things by ensuring that you’re the only person, group, or organization that can use that name. A trademark is your best protection against inadvertent […]