In late 2020, pharmaceutical and biotechnology company Moderna applied to register a simple design used on the packaging for its COVID-19 vaccine with the USPTO. My first reaction as a trademark attorney: Why would you apply for that? The mark is not highly distinctive and would not add much over existing registrations for MODERNA. Then […]
Gerben Law Firm's Trademark Blog
This trademark blog and informational section of the website is meant to provide you with answers to commonly asked questions about trademark searching, filing, and registration.
Registering Trademarks for CBD, Full Spectrum Hemp Oil, and Other Cannabinoids
The demand for cannabidiol, or CBD, has skyrocketed in the last few years and with it, a huge boom in CBD brands. However, there are still significant challenges to registering CBD brands with the United States Patent and Trademark Office. A few highlights as you read below: USPTO trademark applications for CBD, CBG, Full Spectrum […]
By Industry Type
How to Protect Your Marijuana Brands and Trademarks
“Legal” marijuana is becoming a big industry. However, marijuana brand owners are still unable to seek federal trademark registrations for their brands. Here are some tips for the marijuana industry on how to protect brands in an evolving legal landscape.
Therapists Need Trademarks in Highly Competitive Physical Therapy Market
Trademark protection is essential for physical therapists and their practices. By effectively securing trademark rights, including a federal trademark registration with the United States Patent and Trademark Office, physical therapists protect one of their most valuable assets – their brand. Protect Your Trademark Rights Work with an experienced attorney to protect one of your company’s most […]
How to Protect Your Trademark in the Health Care Industry
The health care industry is one of the fastest growing industries in the world. There is always a need for quality medical care and the industry is getting more and more crowded with new companies trying to make a splash and old companies trying to make sure that they are not getting ‘crowded out’ of […]
By Industry Type
5 Steps to Obtain a Trademark for the Name of a Medical Practice
As a service provider in the medical industry, your name and reputation are likely to go a long way toward the success of your practice. A trademark can help you protect the integrity of both of those things by ensuring that you’re the only person, group, or organization that can use that name. A trademark […]