Gerben IP Recognized as Top Trademark Firm for 2024

Every year, World Trademark Review releases its WTR 1000 guide, highlighting the top individuals and firms practicing trademark law. This go-to guide is based on qualitative research such as depth of experience and market presence, as well as collecting feedback from peers and clients.

In the 2024 WTR guide, Gerben IP was recognized in the DC Metro area as a top firm for trademark prosecution and strategy. The guide also recognized both Josh Gerben and Eric Perrott as leading individuals for trademark prosecution and strategy.

From the 2024 WTR 1000 guide:

Gerben Perrott is a superb choice for those in need of bulletproof trademark protection and thoughtful global protection strategies. The outfit places the utmost importance on partner attention and responsiveness, and has a glittering track record of success as a result.

Founder of the firm Joshua Gerben is “thoughtful, responsive and always thinking one step ahead. Through preserving intellectual property and strengthening brands, he plays a critical role in turning small start-ups into formidable players.” Recently Gerben has crafted many successful arguments at the USPTO following initial refusals for likelihood of confusion, including for the likes of Wild Cosmetics.

Likewise, Eric Perrott knows what it takes to see a trademark through to successful registration. He seamlessly navigates the trademark landscape to put together protection and enforcement strategies for the iconic Toys R Us brands.

Source: 8 February 2024.

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