Trademark University®

The Trademark University^® was created by trademark attorney Josh Gerben to provide a wide range of detailed videos and information specific to all things trademark.

Information is provided to help the general public and current clientele understand the in’s and out’s of the trademark registration process. Please note that all information provided on this Web site is for informational purposes only and is not legal advice. You should seek the counsel of a trademark attorney to assist you with any legal questions that are specific to your matter.

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Trademark Basics 101: Starting Your Trademark Education

What Is A Trademark

What Is A Trademark? Josh Gerben, a trademark attorney, explains in detail what a trademark is and what a trademark is not. Read and Watch his Video!

Trademark Symbols ®, ™, ℠ – Which One Can You Use?

There are three trademark symbols you can use to help protect your brand. Check out this video to find out which trademark symbol is appropriate for you to use.

Trademark Protection – How a Federal Trademark Registration Protects Your Brand

It's important to understand the government's perspective on trademark law and how that affects your trademark application.

Trademark Registration 102: About the Registration Process

When I was searching for an attorney to help me with trademark matters, I selected Josh Gerben, because he is a self-employed attorney who specializes in just offering trademark law services. His focus on trademark law allows him to offer a level of subject matter expertise and service that made the entire process of trademark research, registration, protection and renewal so efficient and effective. Josh provides professional, individualized service. His recommendations and factors for me to consider showed that he took the time to understand my business and categories. I especially valued his detailed, clear, thorough and prompt written communications throughout the process. I also appreciated that I worked directly with him on all matters, and that he contacted me years later when it came time for trademark renewals. I recommended Josh Gerben to others seeking expert guidance on trademark law and trademark services.

Kalpana Murthy, LPC, Licensed Professional Counselor, Career Coach, Speaker

Josh was very instrumental in helping us trademark our company name and he has since then, been very diligent in assuring that our company name/logo has not been used by others. He is thorough and communicative, down to earth and personable. If you are considering trademarking your company - please give Josh a try! He's worth it!

Phoebe Sanchez, Chula Vista Landscaping

Working with a good lawyer is a refreshing experience. Working with a great lawyer is much more than that. I trust Josh with all my copyright and trademark business for two reasons. His prices are reasonable and his level of service is high. After two years and many trademark jobs, I highly recommend Josh to anyone.

Brian McDonough, Author

As an entertainment attorney, I get frequently asked to register a name for trademark protection. I am smart enough to know that this is a highly specialized area of the law that requires patience, understanding, extensive research, a finely tuned verification process and the ability to navigate the steps and procedures established by the federal government. But I am even smarter to know that, in the age of the specialist, I needed the best. I have used Josh over a dozen times to satisfy my client's needs for such protection. He is thorough, quick, extremely fairly priced and, most important, professional on the highest order. His work product is without compare and I never hesitate to 'let go' and allow Josh to do his job. I don't even bother getting too deep into my client's situation....I immediately get in touch with Josh and know that my client will be well served. I offer the highest possible unconditional recommendation for Josh and his firm.

Wayne Halper, Law Office of Wayne Halper

It's too bad Linked in only allows me to choose 3 top attributes, cause I'd love to have chosen them all! It's always easy to spot someone who does something they love and it's clear Josh loves his work. He addressed all of my concerns and guided me through every step along the way. His research was also very thorough. I would gladly and quickly recommend Josh to anyone in need of a great trademark attorney! Thanks again Josh!

Brian Riley, Brainworks Software

Mr. Gerben provided the support and service I needed in order to trade mark our brand. He was straight to the point and was able to provide excellent customer service. He answered all our questions without any issues even once the process was initiated. I have recommended him to my customers and friends and with out a doubt will recommend him to anyone. Thank you Mr. Gerben for all your help!

Ybrim Tomasini, MBA, SMITH Manufacturing

Josh's firm had been a client of my firm for several years, so I've always known he was a great person and a solid businessman. I got the chance to see him in action last year when my firm decided to register a trademark. Naturally I turned to the Gerben Law Firm since they already had my trust. Josh's firm was responsive, clear and really delivered.

Jon Payne, Digital Marketing Entrepreneur & Amazon Marketing Consultant

Josh Gerben came highly recommended to me by a relative. I was just starting up my small business and knew nothing about trademarking. He patiently explained how it all works, answered my questions, and put the cookies on the bottom shelf for me as he expertly took care of my trademark needs. Everything was done perfectly, professionally, and in a timely matter. He was very clear, fair, and consistent with regard to fees, and saved me a ton of money by helping me narrow down what it was I really needed. This man is trustworthy!

Jennifer Metter, Jenni June Certified Child Sleep & Baby Care Consultant

Josh is very prompt and helped us getting multiple Trademarks registered quickly. His process for Trademarks applciation to approval is very smooth, time tested and very efficient. Our trademarks registration was done very economically by Josh. With confidence we are progressing with more trademark registrations with the help of Gerben Law Firm.

Shyam S Byra, SQA Labs Inc.

Josh Gerben is an excellent trademark attorney. Our company has hired Josh on several occasions for managing our trademarks. His knowledge and overall expertise made navigating the world of trademarking a lot more comfortable.

Jason DuBois, Hybrid Remedies LLC

We were referred to Josh by a business colleague, and were skeptical that any online US Trademark filing process could be both simple and successful. Our experience with other firms (on other trademarks) had been tedious and expensive, by comparison. But Josh's system worked, and we were awarded both trademarks. Of course, which trademark applications are approved and which are denied is up to the USPTO, but Josh's system made the process seamless. Great work at a great price. I love this process and recommend it highly.

Michael Zimmerman, MarketPoint

Josh is a Trademark/Service Mark expert and very efficient and effective in his work. When working with him on our Trademark/Service Mark application process, Josh's communication was excellent and his expertise and personal demeanor quickly built trust in the business matters. He manages a detailed and well balanced analysis and is results and success driven.

Johan Reinhoudt, EffectiveSalesCoaching.NL

Working with Josh was an absolute pleasure. He made the process of getting our trademark a breeze. Should we ever seek another trademark we would certainly retain Josh again in a heartbeat. I recommend him very highly.

Verena Frydberg, Makeover Your MS

I had the pleasure of working with Josh on a trademark. I appreciate his upfront pricing and attention to detail. He makes sure you are well informed and will answer your questions thoroughly. I look forward to working with Josh again for my future trademark needs.

Tony Diehl, Goodwill Keystone Area

I hired Josh to do some trademarking work for me. He was very knowledgeable, explained the process clearly, made sure it was filed in a timely manner, and followed up with me each step of the way.

Kathy Wolper, Kathy's Just Desserts, Inc.

We have used Josh now for several trademark filings and follow up protection needs oveer the past few years. His excellent work and affordable approach make his service one of the best available and allow us to highly recommend him and his firm.

David Knapp, Mesaba Business Consulting

I would recommend to anyone that is looking for a qualified, professional and talented attorney that Josh is the person to turn to! My trademark could have been a very stressful and complicated process and Josh made it a very easy. Josh will be my first call when my next product is completed.

Brian Gibbs, Golf Innovations, Inc.

Josh provided me with a great service at a great price. He was always available by email or phone. I recommend him to everyone I know who needs a trademark attorney.

George Rothacker, Rothacker Advertising & Design

Josh made a difficult and tedious project easy and understandable. He is a pleasure to work with - always approachable and willing to go that extra distance to achieve success. Josh is an expert in his field and easily sees even the most obscure potential problem and accounts for it in his work. I will continue to use his service many times in the future.

Charles B. Eisenson, HealthCard4Free & PetsRxCard

Josh is a trademark expert and consummate professional.

Frank J Rosello, Environmental Intelligence LLC

Josh is a professional that gets the job done with the required and desired results. Murphdog & Company has used Josh's services more than once and will continue to call upon him in the future.

Jenna Robbins, MURPHDOG & COMPANY

Josh was very easy to work with a definitely an expert in his field. Made the process of Trademarking very simple and kept the cost contained to exactly what he said he would. I would use him again without question.

Jay Caldwell, MoTeC East

Josh really did a great job on trademarking several names for us. The value was excellent and he came through. I will only use him in the future as he delivers results for what I consider as an excellent value. He answers his personal emails and voicemails in a timely manner as well.

Jon Paulsen, Certified Professional Ergonomist

Josh has provided outstanding legal counsel for our start up company. He is efficient and timely and clearly understands the trademark process very well. He is adept at summarizing an issue or concern and provides effective solutions. He is responsive and takes the time needed to explain complex issues. I would highly recommend him to anyone requiring trademark and related legal services.

Andrew Mastrandonas, OPTUS

"I've been thrilled with my Josh Gerben experience. He is not only competent but consciencious, and I appreciate his attention to detail. I know he's got my back and you can't beat that peace of mind. I'd recommend him any day!"

Pamela Mac, Diamond Home Staging Associates, LLC

Josh did a great job for me and I was very happy with his service

Robin Smith, Business mentor, author

Every now and again you come across someone who you know will always get the job done, be upfront and honest, and looks out for you. It's great never having to worry about Trademarks. I know I can just give him a call and it'll be done quickly, affordable, and done right. He gives us one less thing to worry about. This is the only service I've ever reviewed because I honestly believe he's one of the best. I can count on one hand the services I really trust and will always go back to, and Josh is one of them.

Megan Cummins, Sparklepop

Our business, The Couture Baby ® LLC, hired Josh to register our company name. From the outset, we found Josh to be very professional, knowledgeable, and willing to spend as much time as required to answer any questions and guide us in support of the registration application and overall approval process. I would strongly recommend Gerben Law Firm, PLLC for any legal work you would require.

Ken Montagno, The Couture Baby® LLC

Great Service, Excellent Communication.

Moe Joorabchi, Spectra USA Apparel Company

Considering Josh is US based and I am Australian based, working with him has been easy, super prompt and with great results. His broad knowledge and integer advise made me feel very comfortable working with him and at no point in our particular cases, i was nervous or inconfident nor was the geographical situation an issue.

betul madakbas, Base-Line Image Building Pty. Ltd. and Belkiz Pty. Ltd.

Needed quick assistance with a trademark for my company after having opened the company and failing to trademark the name. I was able to speak to Josh on the first call into the office and the same day I had the necessary paperwork to complete to trademark my company name and logo. Very impressive results. If you are looking for a trademark attorney I would highly recommend Josh Gerben.

Edward Lambert, Urban Home & Garden

Josh helped me to obtain a trademark for an advanced injectable technique that i had created. I contacted a few other law firms before choosing Josh but his level of understanding of how the process works and helping me navigate that.

Patricia Ritter APN, Face 2 Face Training Inc.

Josh knows his subject, he does careful analysis, and he has impressive systems in place that save me time, as his client. Most importantly, he really listens, so he has all the data. In the end, he doesn't just make recommendations, he explains the issues and tradeoffs so you can weigh risks and make smart decisions. His follow-up is stellar, too, long after your bill is marked "paid." Run, don't walk, to GerbenLaw.com for your trademark needs. His #3 national rating is obviously well-deserved (and soon to be #1, if I don't miss my guess).

Kevin Crenshaw, Rapid Turnaround Agent, Turnaround CEO and Author

Josh made filing and protecting my trademark easy. He is an expert in his field and willing to spend the time necessary to explain the process and potential issues. His overall value is terrific--like Minute Suites!

Daniel Solomon, Minute Suites, LLC

My partner and I needed immediate support trademarking our brand. We took a chance and found TrademarkArmor.com on the internet which connected us to Josh. As clients we were prepared for the process, but Josh guided us smoothly to completion with the filing. Josh is one of those unique attorneys that realized he needs to help people on the front end of their business so he can develop trust and benefit on the back end once the relationship is established. He has built trust with our team.

Scott Huse, Community Health Systems

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Popular Videos

Trademark Basics 101: Starting Your Trademark Education

What Is A Trademark

Trademark Symbols ®, ™, ℠ – Which One Can You Use?

Trademark Protection – How a Federal Trademark Registration Protects Your Brand

Trademark Registration 102: About the Registration Process

An Overview of the Trademark Registration Process

Should I Register a Trademark? Practical and Legal Reasons to Register a Trademark

U.S. Trademark Registration For Foreign Companies and Individuals

Trademark Attorneys 103: How attorneys can help

Should I Hire a Trademark Attorney?

Why Hire A Trademark Attorney for A Trademark Search

How Much It Costs to Register a Trademark

How Our Trademark Services Work

Trademark Applications 104: The Details of The Application Process

Trademark Application Process

Trademark Filing: Can I file my name and logo in the same application?

Trademark Filing Classes

What is an Office Action?

After Your Trademark is Registered

Trademark Application Issues 105: Common Issues that Arise

Principal vs. Supplemental Register

Use in Commerce

From Our Clients

Our Locations

Our Trademark Blog

Overview of Intellectual Property Laws

Law Firm Donations to Republicans Who Objected to the Electoral College Count

NFL Opposes XFL’s Trademark for Houston Roughnecks Logo

From Our Clients