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Trademark University®

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The Trademark University® was created by trademark attorney Josh Gerben to provide a wide range of detailed videos and information specific to all things trademark.

Information is provided to help the general public and current clientele understand the in’s and out’s of the trademark registration process. Please note that all information provided on this Web site is for informational purposes only and is not legal advice. You should seek the counsel of a trademark attorney to assist you with any legal questions that are specific to your matter.

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Trademark Basics 101: Starting Your Trademark Education

What Is A Trademark

What Is A Trademark? Josh Gerben, a trademark attorney, explains in detail what a trademark is and what a trademark is not. Read and Watch his Video!

Trademark Registration 102: About the Registration Process

Trademark Attorneys 103: How attorneys can help

Should I Hire a Trademark Attorney?

Increase your chances of submitting a successful trademark application by hiring a trademark attorney that knows the ins and outs of the application & registration process.

By |October 4th, 2016|Comments Off on Should I Hire a Trademark Attorney?

How Much It Costs to Register a Trademark

Trademark attorney Josh Gerben explains the fees and overall costs of trademark registration. Watch his video on the different fees associated with the process of registration.

By |October 3rd, 2016|Comments Off on How Much It Costs to Register a Trademark

Trademark Applications 104: The Details of The Application Process

Trademark Filing Classes

Your trademark may fall into several filing classes. Use a trademark attorney to help determine the appropriate class to file your trademark application under.

By |October 3rd, 2016|Comments Off on Trademark Filing Classes

What is an Office Action?

After you file a trademark application, you may receive an Office action from the USPTO. Find out what this means, and how to respond to this notice.

By |October 2nd, 2016|Comments Off on What is an Office Action?

Trademark Application Issues 105: Common Issues that Arise

Principal vs. Supplemental Register

Learn the difference between the USPTO supplemental and principal registers. See why you want to be on the principal register, and the requirements to do so.

By |October 2nd, 2016|Comments Off on Principal vs. Supplemental Register

Use in Commerce

Josh Gerben, a trademark attorney, goes over what the term "use in commerce" means as it relates to your trademark application. Find out why the term is important to your application.

By |October 1st, 2016|Comments Off on Use in Commerce
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