Greetings! I’m trademark attorney Josh Gerben, and today I want to talk a little bit about why you should hire a trademark attorney.

Recently, a study out of the University of North Carolina found that only 57% of people who filed a trademark application without using an attorney received government approval on their application. That being said, 83% of the people who used an attorney got approval.

So why does a trademark attorney help you have a better chance of success when filing a trademark application? There are really two reasons: experience and training.

I’ve personally filed over 3,000 trademark applications. I’ve worked with examiners day in and day out to know what they’re looking for when they review a trademark application. I know why they refuse applications and why they accept applications. In this way, when I’m drafting your trademark application, I can make sure it has the best chance of approval when an examiner picks that file up and starts to review it.

The other issue in a trademark application, is the language that’s used sets legal rights, and the one thing we need to make sure of is that we’re setting the broadest possible rights for your trademark that’s available. As an attorney, I know how to craft language to make that work. I also know how to make the language work for the US Government and work for us, to make your rights as broad as possible.

So while hiring a trademark attorney is going to cost you a little bit more than using LegalZoom or filing a trademark yourself, it’s statistically going to give you a better chance of getting the trademark registered and getting the broadest possible protection available under law.