Josh Gerben Analyzes Buc-ee’s Trademark Enforcement Strategy for Inc
Trademark attorney Josh Gerben analyzes Buc-ee’s trademark enforcement strategy for Inc., discussing the balance between legitimate brand protection and potential overreach.
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Josh Gerben and Eric Perrott Discuss Jimothy IP Rights with Bloomberg
Can anyone own Jimothy the raccoon? Josh Gerben and Eric Perrott explain the trademark and copyright issues in Bloomberg.
Josh Gerben Discusses Trump Airport Deal with Forbes
Josh Gerben discusses the Trump airport licensing agreement with Forbes, explaining how Trump Org could profit from merchandise sold outside the airport.
Josh Gerben Explains Trump Org’s Airport Trademark Filings to NPR
NPR spoke with trademark attorney Josh Gerben about the Trump Organization’s airport trademark filings and the unusual licensing agreement behind Palm Beach’s airport renaming.
Inc and Josh Gerben Discuss Lawsuit Filed Against Steakhouse Owned by Patrick Mahomes and Jason Kelce
Inc. spoke with trademark attorney Josh Gerben about the lawsuit against Travis Kelce and Patrick Mahomes, where trademark priority rights could determine the outcome.
Josh Gerben Analyzes MLB’s ‘Play Ball’ Trademark Refusal for ESPN
ESPN spoke with trademark attorney Josh Gerben about the USPTO’s refusal of MLB’s “Play Ball” trademark application and the legal reasoning behind the decision.
Billboard Credits Josh Gerben with Breaking News of Backstreet Boys Trademark Filing
The Backstreet Boys have filed a sound trademark for “Hi, we’re the Backstreet Boys,” joining a growing movement among celebrities seeking new legal tools to combat AI-generated deepfakes. Josh Gerben was the first to report on the filings.
Josh Gerben Breaks Down the USPTO’s Refusal of Caleb Williams’ ‘Iceman’ Trademark for ESPN
The USPTO has refused Caleb Williams’ “Iceman” trademark application based on an existing registration for insulated boots. Josh Gerben analyzes the refusal and what it means for the application moving forward.
Billboard and Josh Gerben Discuss Lionel Richie’s New Trademarks to Protect the Sound of His Voice
Lionel Richie has filed four sound trademark applications tied to iconic phrases from his songs. Josh Gerben explains how celebrities are using trademark law to combat AI-generated voice replicas.
Josh Gerben Analyzes the Pattie Gonia Trademark Lawsuit for the AP
Patagonia has sued environmental activist and drag performer Pattie Gonia over trademark rights. Trademark attorney Josh Gerben explains the legal issues and what could happen next to the AP.
NBC Sports Speaks to Josh Gerben About Fernando Mendoza’s ‘Nandolorian’ Trademark
Fernando Mendoza has filed a trademark application for ‘Nandolorian.’ Josh Gerben explains why the filing could draw opposition from Disney and Lucasfilm, owners of ‘The Mandalorian’ trademarks.
Josh Gerben Analyzes the Patagonia v Pattie Gonia Lawsuit for NBC News
Josh Gerben analyzes Patagonia’s lawsuit against Pattie Gonia and explains when parody can cross into trademark infringement.
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