Sports Illustrated and Josh Gerben Discuss a New Trademark Filing Made by Deion Sanders
Colorado Buffalos coach, Deion Sanders, recently filed a trademark application for “Confidence,” indicating Sanders’ plans to launch a men’s care line including deodorant, shaving cream, and more. Sports Illustrated and Josh Gerben discussed the probability of Sanders launching a men’s care line. Coach Prime, through his company Prime Time Enterprises, Inc., filed to protect the name “Confidence” as a trademark. The […]