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Amidst an ongoing legal battle between the Philadelphia Phillies and Harrison/Erickson, the baseball team recently unveiled changes to the Phillie Phanatic costume. Josh Gerben was quoted by The New York Times discussing the intent behind the modifications made to the mascot.
Gerben IP has been recognized as a top firm by the World Trademark Review for trademark prosecution and strategy. In the World Trademark Review’s 2020 WTR 1000 report, compiled from surveys and feedback by attorneys and businesses, Gerben IP was acknowledged as being “highly specialised in the discipline and unstinting in its dedication to quality.”
Over the last decade, intellectual property filings have exploded and for the US and China specifically, trademark and patent rights have become key battlegrounds for economic power. Josh Gerben discussed the increasing importance of trademarks in today’s world amidst the growing concern of fraudulent filings being made by China in United States.
Kylie Jenner is adding to her trademark portfolio. She recently filed a total of 18 trademark applications for “KYLIE CON”, “KYLIE KON”, and “KYLIE MUSEUM”. Josh Gerben was quoted by AdAge analyzing the intent behind these filings.
NFL Quarterback Jimmy Garoppolo’s agent has filed various trademarks for “IT FEELS GREAT BABY” and “FEELS GREAT BABY”. Josh Gerben was quoted by NBC Sports regarding his analysis on what the trademark filings could bring in the future.
Earlier this month, Miley Cyrus’ company responsible for her trademarks applied for a new one titled “BANDIT AND BARDOT”. Concerts and musical recordings were only some of the products to be distributed under the trademark. Josh Gerben was quoted by Rolling Stone discussing the offerings described in the Cyrus’ trademark filing.
Jacksonville Jaquars’ Quarterback Gardner Minshew filed three trademarks last month that he plans on using for clothing in the near future. These trademarks coincide with him being offered the starting position after the previous quarterback, Nick Foles, was injured. Josh Gerben was quoted by Newsweek discussing his analysis regarding Minshew’s filings.
During the past year, the phrase “OK, Boomer” has emerged in pop culture as a way for younger generations to dismiss certain topics when brought up by the baby boomer generation. Josh Gerben spoke with NPR reporter Yuki Noguchi regarding Fox Entertainment’s “OK, BOOMER” filing.
Throughout this year, the phrase “OK Boomer” has emerged in pop culture as a way for younger generations to dismiss ideas or viewpoints associated with older generations. As a result, there have been a boom in US trademark application filings – to date, there are five pending applications with the USPTO that use the phrase. Josh Gerben was quoted by the New York Times regarding the probability of those applications being approved for registration.
Fox Media, LLC has filed a trademark for “OK, BOOMER”. They are hoping to capitalize on the popular Internet meme for use in a future television show. Trademark attorney Josh Gerben was quoted by both Business Insider and AdAge discussing the details of the filing.
Fox Media, LLC has filed a trademark for “OK, BOOMER”. They are hoping to capitalize on the popular Internet meme for use in a future television show. Josh Gerben was quoted by CNN regarding the details and his analysis of the filing.
The Ohio State University recently filed a trademark application for the word “THE.” The filing made national headlines as many wondered how anyone could own a trademark on just the word “THE.” Josh Gerben was quoted by The Columbus Dispatch discussing Ohio State’s reasons for making the trademark filing and what type of legal protection an eventual registration would provide.
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