Trademark attorney Josh Gerben from Gerben IP chats with Barry Moltz from Business Insanity Talk Radio about trademarks.
In the interview Josh reveals some of the most common mistakes that small business owners can make, such as falling in love with a trademark before having it vetted by a trademark attorney. Josh also discusses some of the ways he has successfully defended and enforced his client’s trademarks.
Here are the highlights:
41:00 – How does Josh’s background in marketing and business help him in the trademark space?
42:15 – What is the #1 mistake small business owners make in registering trademarks?
44:45 – What is the best way to defend and enforce a trademark?
Source: “#349 Double Your Revenue and Profit, Sharing as a Marketing Strategy, Journaling for Business Owners, Filing Trademarks, and Meeting Venture Mom.” Business Insanity Talk Radio, November 18 2015, http://barrymoltz.com/2015/11/349-double-your-revenue-and-profit-sharing-as-a-marketing-strategy-journaling-for-business-owners-filing-trademarks-and-meeting-venture-mom/