Trademark Attorney Eric Perrott sits down with the Spiral Marketing Podcast to discuss why trademark law is important to marketing professionals.

In this podcast, Eric discusses things marketing professionals should consider with their trademarks. One of the most important points that Eric shares is to avoid falling in love with your trademark before you know that you can protect it. He suggests having a trademark attorney running a thorough search before investing in one trademark idea.

“Don’t fall in love with a trademark before you know that you can protect it.”

On the relationship between Marketing and the Legal Department:

The marketing department and the legal department I think, the point where they intersect is creating a protectable property interest as opposed to just a marketing idea.


Listen to the full episode here: