Josh Gerben Analyzes MLB’s ‘Play Ball’ Trademark Refusal for ESPN
ESPN spoke with trademark attorney Josh Gerben about the USPTO’s refusal of MLB’s “Play Ball” trademark application and the legal reasoning behind the decision.
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Billboard Credits Josh Gerben with Breaking News of Backstreet Boys Trademark Filing
The Backstreet Boys have filed a sound trademark for “Hi, we’re the Backstreet Boys,” joining a growing movement among celebrities seeking new legal tools to combat AI-generated deepfakes. Josh Gerben was the first to report on the filings.
Josh Gerben Breaks Down the USPTO’s Refusal of Caleb Williams’ ‘Iceman’ Trademark for ESPN
The USPTO has refused Caleb Williams’ “Iceman” trademark application based on an existing registration for insulated boots. Josh Gerben analyzes the refusal and what it means for the application moving forward.
Billboard and Josh Gerben Discuss Lionel Richie’s New Trademarks to Protect the Sound of His Voice
Lionel Richie has filed four sound trademark applications tied to iconic phrases from his songs. Josh Gerben explains how celebrities are using trademark law to combat AI-generated voice replicas.
Josh Gerben Analyzes the Pattie Gonia Trademark Lawsuit for the AP
Patagonia has sued environmental activist and drag performer Pattie Gonia over trademark rights. Trademark attorney Josh Gerben explains the legal issues and what could happen next to the AP.
NBC Sports Speaks to Josh Gerben About Fernando Mendoza’s ‘Nandolorian’ Trademark
Fernando Mendoza has filed a trademark application for ‘Nandolorian.’ Josh Gerben explains why the filing could draw opposition from Disney and Lucasfilm, owners of ‘The Mandalorian’ trademarks.
Josh Gerben Analyzes the Patagonia v Pattie Gonia Lawsuit for NBC News
Josh Gerben analyzes Patagonia’s lawsuit against Pattie Gonia and explains when parody can cross into trademark infringement.
MLex and Eric Perrott Discuss the Viability of the ‘Board of Peace’ Trademarks
MLex speaks with Eric Perrott about the unusual ‘Board of Peace’ trademark filings and whether the USPTO Director had authority to file them.
Eric Perrott Analyzes ‘Board of Peace’ Trademarks for Bloomberg
The ‘Board of Peace’ trademark dispute is drawing scrutiny over ownership and trademark validity. Eric Perrott analyzes the filings for Bloomberg.
Josh Gerben Explains the Trump Airport Licensing Agreement to CNN
Josh Gerben analyzes the Trump Org airport naming agreement for CNN, including trademark rights, merchandise controls, and licensing terms.
Josh Gerben and The New York Times Discuss the Trump Org Licensing Agreement for Airport Name
A new airport naming deal gives Trump Org control over branding, merchandise vendors, and likeness use. Josh Gerben explains why it’s unusual.
Josh Gerben Answers NYT Dealbook’s Questions About Taylor Swift’s New Trademark Filings
In a New York Times DealBook feature, Josh Gerben explains how Taylor Swift’s trademarks could help fight AI deepfakes using “confusingly similar” standards
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