Wall Street Journal Quotes Josh Gerben on Dr. Dre’s Beats Trademark Battle
Dr. Dre, a rapper and now entrepreneur, has multiple trademark applications for headphones manufactured by his company, which are called “BEATS.” Since entering the market with the headphones, Beats Electronics has been busy making claims to third parties that it owns the rights to the trademark BEATS in the music space. The Wall Street Journal and Josh Gerben spoke about Beats Electronics’ trademark policing strategy.