After his rapid success with the New York Knicks, Jeremy Lin has applied for trademark rights in the term he is most known by, ‘Linsanity.’  Trademark Attorney Josh Gerben talks to the Huffington Post about Lin’s ability to protect his name, and, oppose any attempt by a third party to attempt to trademark the term LINSANITY.

According to the document, Lin filed his application on Feb. 13, several days after two California men entered the cash-in derby to trademark Linsanity. But Washington, D.C., trademark attorney Josh Gerben told The Huffington Post that those claims will likely turn into a procedural air ball, costing the two men time and money.

Lin’s move with the U.S. Patent and Trademark Office could also jeopardize an online venture of one of the men, Andrew Slayton. By selling “Linsanity” T-shirts on his Linsanity.com website, Slayton is playing fast and loose with certain protections, Gerben said. He believes the marketing tactics of Slayton and his website potentially violate the trademark rights of the New York Knicks and the publicity rights of Lin, whose sudden success with the Knicks has generated the term Linsanity.