Martin McCaulay has submitted multiple trademark applications for names he thinks the Washington Redskins might use in the future in the hopes that they will come to him with a large payout in exchange for his trademark rights.
Josh Gerben was quoted by the Washington Post regarding the strategy of trademark squatting:
“You can’t just decide, ‘Oh, I think this will be a really good name for the Redskins,’ file a trademark application and then hold them hostage,”
“He couldn’t enforce the trademarks unless he can back them up with business records that show he has legitimate and ongoing sales,” […] “You can’t just sell one shirt a year on a Web site.”
“I wouldn’t want to be the one to try to defend this in court,”
Source: Hobson, W. “Hail to the Pandas? This trademark squatter is betting on that possibility, among others”. The Washington Post. May 20 2015.