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When it came to deciding on a name for Apple’s new wearable watch device, the company attempted to keep the product name quiet by making a trademark filing in Trinidad and Tobago. Through an international trademark treaty, the filing in Trinidad and Tobago allowed Apple to get a priority date with their US filing. Josh Gerben was quoted by the Wall Street Journal Law Blog regarding priority dates in the US.
Google has recently attempted to register the term ‘Glass’ in relation to their Google Glass product. However, the US Patent and Trademark Office is pushing back on this filing, citing cause for confusion among other reasons. The Wall Street Journal Law blog and Josh Gerben discussed the outcomes if this filing does not result in registration.
On April 3, 2014, Josh Gerben hosted a continuing legal education seminar for the Lancaster (Pennsylvania) Bar Association titled “Trademark Fundamentals: A to ®” regarding basic trademark fundamentals such as selection, clearance and registration.
After enjoying the exclusive right of “Cadbury” purple on candy bars and drinking chocolate for a decade, the British chocolate maker’s purple power has come to an end due to rival Nestle. Josh Gerben was quoted by the Washington Post explaining why registrations for colors are the new hot item in trademark law.
Following the Boston Marathon bombing, two parties attempted to register a trademark for the motto “Boston Strong”. Although the intentions behind the filings may not be motivated by personal gain, this brought up the discussion of whether this phrase can be registered. Josh Gerben was quoted by the Huffington Post regarding the chances of the motto being protected with a trademark.
Dr. Dre, a rapper and now entrepreneur, has multiple trademark applications for headphones manufactured by his company, which are called “BEATS.” Since entering the market with the headphones, Beats Electronics has been busy making claims to third parties that it owns the rights to the trademark BEATS in the music space. The Wall Street Journal and Josh Gerben spoke about Beats Electronics’ trademark policing strategy.
After point guard Jeremy Lin’s rapid accent with the New York Knicks, the term “Linsanity” has emerged in pop culture. It refers to the recent buzz about everything involving Lin. He has now applied for a trademark to protect that term. Josh Gerben was quoted by the Huffington Post regarding Jeremy Lin’s efforts to protect “Linsanity” with a trademark.
The ABA Journal recently featured trademark attorney Josh Gerben and Gerben IP’s trademark practice. The article details how Josh Gerben started his practice from scratch and how his entrepreneurial instincts led him to being ranked the #3 trademark attorney for trademark applications filed in 2009.
Trademark Attorney Josh Gerben talked to LEGAL BISNOW about this growing trademark practice. He highlighted how internet marketing is fueling his practice, by investing into search engine optimization and online ads, which result in 90% of client acquisition.
Trademark attorney Joshua M. Gerben, Esq., recently filed his 1,001st trademark application. “I am proud to have filed 1001 trademarks, because it means that I have been chosen 1,001 times by clients looking to protect their businesses’ names and brands,” said Gerben, who is the founder of Gerben IP.
Corporation Service Company, a leading provider of trademark research and watching, brand monitoring, and domain name management, recently released the 2009 Trademark Insider® Annual Report, naming Josh Gerben, Esq as the #3 trademark attorney for trademark filings made in 2009.
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