BloombergBNA Quotes Eric Perrott about Olympics and Social Media
The International Olympic Committee and U.S. Olympic Committee have strict regulations regarding companies and athletes using social media. Almost all words and images relating to the Olympics and participating athletes are off limits to non-sponsoring companies. Even companies that sponsor an athlete, but not the Olympics, are unable to share celebratory messages using the athlete’s name. Bloomberg and Eric Perrott discuss these regulations.