BloombergBNA quoted Eric Perrott in an article, “E-Commerce Coming to Social Media Messaging Apps?” about the potential risks of counterfeit sales in social media e-commerce platforms

Many social media sites are deciding to use their messenger applications for e-commerce, causing concerns for business owners. Eric Perrott, trademark attorney at Gerben Law Firm PLLC, explains business owners will have to police their products and put in place strict notices and takedown systems to prevent counterfeit products being sold.  Such counterfeit products may be easier to sell with these new messaging applications.