BloombergBNA reported that many social media sites are deciding to use their messenger applications for e-commerce transactions. This causes concerns for business owners as it presents new challenges when it comes to policing counterfeit goods.
Eric Perrott was quoted by Bloomberg BNA about the potential risks of counterfeit sales in social media e-commerce platforms:
allowing social media users to buy and sell goods through private messages opens the door for more counterfeited goods to be sold unnoticed. E-commerce through messaging apps takes away the opportunity for brand owners to see and monitor transactions in a public place, he said.
Article: Kramer, Alexis. “E-Commerce Coming to Social Media Messaging Apps?”. Bloomberg BNA. March 02 2016.