Josh Gerben quoted by Wall Street Journal about Donald Trump’s Trademark Filing Strategy

You name it, Donald Trump has tried to stamp his name on it. From restaurants to colognes, Trump has filed for over three hundred trademarks.

Josh Gerben was quoted by the Wall Street Journal regarding Trump’s high-quantity filing strategy:

“It is clear from Mr. Trump’s 300-plus trademark filings that he is an avid believer of trying.”

“The legal strategy is solid.  File as many trademarks as you can, for as many products and services as you can possibly try to put in the marketplace, and see what works.”

Source: Gershman, J.  “From Steaks to Fragrances, the Donald’s Trademarks Trump Them All”.  Wall Street Journal Law Blog. August 5 2015.