WTRJosh Gerben was quoted in the World Trademark Review about a new United States Patent & Trademark Office pilot program that would allow owners of federal trademark registrations to update their registrations to account for changes in technology.

Due to evolving technology, the United States Patent and Trademark Office has initiated a new program in which, under limited circumstances, a registrant may amend their trademark registrations if they are no longer able to show proof of use because of the evolution of technology. Registrant’s application will have to endure another search by the USPTO and a 30-day period where interested parties may comment on the proposed amendments before they will be published. Josh Gerben provided his thoughts on the new program and how it will affect trademark counsel.