Google has recently attempted to register the term ‘Glass’ in relation to their Google Glass product. However, the US Patent and Trademark Office is pushing back on this filing, citing cause for confusion among other reasons.
Josh Gerben was quoted and paraphrased by the Wall Street Journal Law blog discussing the outcomes if this filing does not result in registration:
Google doesn’t necessarily need a federal registration to call its product “Glass” or enforce a trademark on the word. But if Google’s trademark effort falls short,