The Wall Street Journal quoted Josh Gerben about Apple’s off-shore trademark filing of ‘Apple Watch’ in advance of the US announcement of Apple’s new wearable device.

Apple’s attempt to keep the name of the Apple Watch a secret (prior to its launched) proved to be successful. This was done by filing an initial trademark application in Trinidad and Tobago. Josh Gerben explains how, via the Paris Agreement (a trademark treaty), the trademark filing in Trinidad and Tobago allowed Apple to get a priority date in the United States on the Apple Watch trademark.