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Tom Brady has filed an attempt to protect the mark “TOM TERRIFIC”. While he filed it in hopes of blocking other individuals from making a profit off of him, he may run into an issue with the fact that Tom Seaver, a hall of fame MLB pitcher, was first associated with that nickname. Josh Gerben was quoted by the Boston Globe discussing the potential conflict in length.
Kylie Jenner is looking to expand her retail presence. She has recently filed over 25 trademark applications that indicate she intends to enter into the baby retail and hair industries. Josh Gerben was quoted by Fortune regarding the length of time the trademark process will take for Jenner.
NBA player Joel Embiid finally has a registered trademark, as his application for “TRUST THE PROCESS” to be used with clothing apparel was recently registered with the USPTO. Josh Gerben was quoted by SI.com and Yahoo Sports discussing the reasons for why Embiid’s 20 other trademark applications are still pending.
Victoria’s Secret has been involved in a public feud with competitor ThirdLove since Vogue interviewed a few VS executives around the time of their eponymous fashion show last year. Now, the company behind Victoria’s Secret has filed trademark applications for “Victoria’s Secret First Love”, which is an indirect reference to their competitor. Josh Gerben was quoted by Fortune about the company’s trademark strategy.
The NFL filed a trademark application for the mark “DULUTH ESKIMOS”. Josh Gerben was quoted by the Duluth News Tribune and Forbes as to what the NFL’s intentions could be surrounding this application.
On April 19 Nike applied for the mark “CRYPTOKICKS”. According to the application, Nike is planning to launch its own crytpocurrency called CRYPTOKICKS. After finding and analyzing the filing via Twitter, Josh Gerben was interviewed and quoted by multiple news outlets.
Gerben IP is pleased to announce Attorney Eric Perrott has been recognized by the American Bar Association for Outstanding Leadership Contribution.
Last month, Nike applied for a trademark application for the mark ‘FOOTWARE’ indicating that it intends to offer a ‘FOOTWARE’ branded product that will allow users to interact with other smart devices. Josh Gerben was quoted by the Portland Business Journal about the trademark filing.
The Dallas Mavericks file trademarks for EL MATADOR and THE MATADOR, the nickname for rookie-of-the-year candidate Luka Doncic. The USPTO issued Office Actions on these trademarks, initially refusing the applications because of potential conflicts with other MATADOR-formative trademarks already registered. Josh Gerben was quoted by Forbes magazine discussing the initial refusals.
With some states having legalized various forms of marijuana usage over the past few months, there has been a increase in the number of marijuana-related trademark applications being filed. However, it appears that the USPTO has been routing those applications to a “specialized” group of examiners, which is making the time between submittal and review greater than the advertised 3-4 month timeline. World Trademark Review discussed the issue with trademark attorney Josh Gerben.
The same day that Auburn University reached its first Final Four, the University filed a trademark for “Draining Threes and Rolling Trees”. The Auburn Plainsman and AL.com quoted Josh Gerben discussing the trademark filings and history of “rolling trees” at Toomer’s Corner on the Auburn University campus.
The USPTO recently rejected Penn State University’s attempt to file a trademark for “HAPPY VALLEY” to be used on various apparel items. The government’s examining attorney stated that the mark was too descriptive to become a registered trademark. Josh Gerben was quoted by the Pittsburgh Post-Gazette about why the trademark application was rejected.
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