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Amazon has filed a trademark application for “FREE MEEK” just two weeks before the launch of its upcoming docuseries about the Philadelphia rapper Meek Mills. Josh Gerben was quoted by AdAge discussing the trademark filing in length.
The USPTO was invited to speak before a Congressional hearing yesterday that discussed regarding the ability for unauthorized individuals to change information on trademark applications and registrations. The global marketplace can feel the implications of these changes if they are enacted. The USPTO director mentioned that technology changes are on the horizon that will help to combat this issue. Josh Gerben was quoted by WTR about his feedback to the USPTO director’s testimony.
The USPTO will enact a new rule that requires foreign applicants to use a US licensed attorney when filing for a trademark. This rule is being enacted in response to the recent increase in fraudulent specimens associated with trademark filings by Chinese applicants. World Trademark Review and Josh Gerben discuss the implications of this rule.
Days after the New Orleans Pelicans drafted Zion Williamson to their team, both he and the team filed a trademark for the phrase “Let’s Dance”. However, the Pelicans have since withdrawn their application. Afterwards, Williamson filed numerous trademarks using the same phrase, but with different product offerings. Josh Gerben was quoted by The New Orleans Advocate as to the speculation behind the Pelicans’ withdrawal.
The 2019 NBA Finals’ MVP Kawhi Leonard has brought a lawsuit against Nike regarding a logo protected by a Nike-owned copyright. Leonard and his attorneys have just agreed to give Nike more time to formally respond to his lawsuit. Josh Gerben was quoted by the Portland Business Journal regarding the meaning of this filing.
Tom Brady has filed an attempt to protect the mark “TOM TERRIFIC”. While he filed it in hopes of blocking other individuals from making a profit off of him, he may run into an issue with the fact that Tom Seaver, a hall of fame MLB pitcher, was first associated with that nickname. Josh Gerben was quoted by the Boston Globe discussing the potential conflict in length.
Kylie Jenner is looking to expand her retail presence. She has recently filed over 25 trademark applications that indicate she intends to enter into the baby retail and hair industries. Josh Gerben was quoted by Fortune regarding the length of time the trademark process will take for Jenner.
NBA player Joel Embiid finally has a registered trademark, as his application for “TRUST THE PROCESS” to be used with clothing apparel was recently registered with the USPTO. Josh Gerben was quoted by SI.com and Yahoo Sports discussing the reasons for why Embiid’s 20 other trademark applications are still pending.
Victoria’s Secret has been involved in a public feud with competitor ThirdLove since Vogue interviewed a few VS executives around the time of their eponymous fashion show last year. Now, the company behind Victoria’s Secret has filed trademark applications for “Victoria’s Secret First Love”, which is an indirect reference to their competitor. Josh Gerben was quoted by Fortune about the company’s trademark strategy.
The NFL filed a trademark application for the mark “DULUTH ESKIMOS”. Josh Gerben was quoted by the Duluth News Tribune and Forbes as to what the NFL’s intentions could be surrounding this application.
On April 19 Nike applied for the mark “CRYPTOKICKS”. According to the application, Nike is planning to launch its own crytpocurrency called CRYPTOKICKS. After finding and analyzing the filing via Twitter, Josh Gerben was interviewed and quoted by multiple news outlets.
Gerben IP is pleased to announce Attorney Eric Perrott has been recognized by the American Bar Association for Outstanding Leadership Contribution.
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