Last month, Nike applied for a trademark application for the mark ‘FOOTWARE.’ The application indicated that Nike intends to offer a ‘FOOTWARE’ branded product that will allow users to interact with other smart devices. This will not be Nike’s first foray into this field; the shoe-maker already introduced self-lacing basketball shoes that are controlled by a smartphone.
Josh Gerben was quoted by the Portland Business Journal stating that the trademark filing indicates Nike may soon call its new ‘smart shoes’ FOOTWARE instead of FOOTWEAR.
Nike has filed a trademark for FOOTWARE.
Per the filing, #Nike intends to offer “software” and “hardware” products for users to interact with other smart devices.
— Josh Gerben (@JoshGerben) March 26, 2019
Source: Kish, M. “Nike applies for ‘footware’ trademark”. BizJournals.com. April 18, 2019.