Last month, Nike applied for a trademark application for the mark ‘FOOTWARE.’  The application indicated that Nike intends to offer a ‘FOOTWARE’ branded product that will allow users to interact with other smart devices.  This will not be Nike’s first foray into this field; the shoe-maker already introduced self-lacing basketball shoes that are controlled by a smartphone.

Josh Gerben was quoted by the Portland Business Journal stating that the trademark filing indicates Nike may soon call its new ‘smart shoes’ FOOTWARE instead of FOOTWEAR.

Source: Kish, M.  “Nike applies for ‘footware’ trademark”.  BizJournals.com.  April 18, 2019.