On April 19 Nike applied for the mark “CRYPTOKICKS”.  According to the application, Nike is planning to launch its own crytpocurrency called CRYPTOKICKS.  After finding and analyzing the filing via Twitter, Josh Gerben was interviewed and quoted by multiple news outlets:

Portland Business Journal:

“There has to be somewhat of a business idea behind it,” he said. “If you submit things just for the purpose of submitting things, it will tie up the trademark system unnecessarily. Nike does not have a history of filings that are speculative.”

“There’s a requirement that you commercially use a trademark to get the rights to it,”

Yahoo Finance:

“[…]it “appears to be a filing for a brand of a cryptocurrency” which will be “providing a digital currency or digital token for use by members of an online community”.

Any services or goods such as apps or software applications related to the filing would support the idea of a Nike crypto, suggests Gerben.”

Here is the original video that sparked the discussion:

 

Source: Kish, M.  “Nike files trademark application for ‘cryptokicks'”.  BizJournals.com.  April 25 2019.

Source: Simms, T.  “Nike Files Trademark Application in the US for ‘Cryptokicks’”.  Cointelgraph.com / YahooFinance.com.  April 25 2019.

Source: Heal, J.  “Nike poised to break into the crypto space with ‘CryptoKicks’”.  Coinrivet.com / YahooFinance.com.  April 25 2019.

Source: Aure, F.  “Nike’s Surprise Crypto Play Could Steal Facebook’s Thunder”.  CCN.com / YahooFinance.com.  April 25 2019.