Lebron James has filed a trademark application for “TACO TUESDAY”. Based on the filing, he will be using it in a variety of media mediums, including blogs, social media advertising, and podcasts.
Josh Gerben was quoted by Sports Illustrated and the Bleacher Report discussing the details of the filing:
A company owned by Lebron James, LBJ Trademarks LLC, has filed a trademark for TACO TUESDAY.
The filing indicates Lebron intends to continue offering his popular ‘TACO TUESDAY’ posts on social media and launch a podcast under the name.
— Josh Gerben (@JoshGerben) August 31, 2019
Source: Abdeldaiem, A. “LeBron James Files Trademark Request for ‘Taco Tuesday'”. SI.com. September 1 2019
Source: Chiari, M. “LeBron James Files to Trademark ‘Taco Tuesday’ After Viral Social Media Posts”. BleacherReport.com. August 31 2019.