CNN Quotes Josh Gerben about Ohio State’s “THE” Trademark Filing

The Ohio State University filed a trademark for the word “The” earlier this month.

Josh Gerben was quoted by NBC News discussing the filing and chances of whether it gets registered:

“In order for a trademark to be registered for a brand of clothing, the trademark must be used in a trademark fashion. In other words, it has to be used on tagging or labeling for the products. In this case, just putting the word ‘the’ on the front of a hat or on the front of a shirt is not sufficient trademark use.”


Source: Kim, A.  “Ohio State University wants to trademark the word ‘The'”.  August 15 2019.

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