The Philadelphia Eagles recently filed a trademark application for the phrase “Kelly Green,” following the summer debut of their throwback Kelly Green uniforms.
CBS News discussed the Eagles’ new trademark filing and what it may mean with trademark attorney, Josh Gerben.
“It doesn’t allow the Eagles to tell people you can’t use Kelly Green to describe a color of another article of clothing or Kelly Green to describe a color that somebody else is using in another context. The only thing this trademark would allow the Eagles to do is say, ‘Hey, another team can’t use Kelly Green to describe a game or theme that might be going on around the game.'”
Gerben suspects the team wants to trademark the phrase ‘Kelly Green’ so it can crack down on knockoff merchandise.
“So if they’ve noticed that going on in the marketplace, filing a trademark application for the phrase might give them some policing options by sending, for example, takedown notices to Amazon or Etsy sellers or people trying to move merchandise using that phrase, especially in connection with the football team,” Gerben said.
Source: Ignudo, Tom. https://www.cbsnews.com. “Philadelphia Eagles file trademark application for “Kelly Green””. 7 November 2023.