Over the last few months, I’ve been receiving this question more often: Can I use generative AI to develop a protectable trademark? And the answer may surprise you: Yes, as long as you still complete a thorough trademark clearance search before settling on a name or logo. However, do I recommend using generative AI to develop a protectable trademark? No. […]
For most companies, when it comes to registering trademarks, time is of the essence. With the standard time between application submission and review at the United States Patent and Trademark Office (USPTO) now stretching to ten months or more, the desire for expedited reviews has become more prevalent than ever. Luckily, there exists a lesser-known tactic—a trademark filing “hack”—that can […]
Selecting and protecting a new brand name is a daunting task for a company of any size. Even for a company as large as Quaker Oats. In recent years, Quaker Oats announced that it would rebrand its “Aunt Jemima” pancake and syrup brand to “Pearl Milling Company.” Nearly 3 years later, the company would finally receive a trademark registration for […]
Content creators, or influencers, are becoming business owners with million-dollar businesses and have to learn the tenets of business, such as intellectual property. New businesses have the challenge of creating and developing successful brands, but influencers have the challenge of turning a successful brand into a well-protected and long-lasting business. One way they can protect the longevity of their brand? […]
The USPTO has recently announced that starting on December 3, 2022, trademark applicants will now only have 3-months to respond to an Office action. This is now half the time of the current 6-month period. This now creates an urgency among trademark applicants to respond quicker to Office actions, as they only have a few months to respond (as opposed to […]
The “idea” of the metaverse isn’t new – the term was coined in a science fiction novel in the early nineties and the idea of a persistent, virtual world has seen many iterations over the years. However, with recent improvements in VR technology, not to mention a pandemic keeping people socially distant, the dream of the metaverse looks ready to […]
Small businesses are looking to get in on the ground floor of the metaverse, just like industry giants Walmart®, Nike®, and McDonalds®. The difference is, that the big companies have the resources to guess where the metaverse is headed and the manpower to research what the metaverse actually is. So how can a small business stay on the cutting edge and […]
Korean companies in various industries have become an essential part of the fabric of the United States marketplace. Samsung, along with LG, are both well-known Korean consumer electronic brands. The expansion of Korean electronic brands in the United States marketplace dates back to the 1980s. Some of the biggest brands in the United States are owned by Korean companies, including Bobcat […]
When you file a trademark application, you put a lot of information on the public record and, once filed, it is nearly impossible to remove. The United States Patent and Trademark Office is a public filing system, meaning that there is no expectation that any of the information you provide will be private. This data is available through bulk downloads […]
Registering a trademark is a simple process if you know the steps to take, however, without any idea of where to start the process can be intimidating. You can register a trademark by identifying your unique name and applicable class, filing a successful application with the United States Patent and Trademark Office (USPTO), and maintaining it afterwards. What is a Trademark? […]
The process to register your trademark can be challenging, and selecting the right international trademark classes is one reason why. However, a simple guess here won’t suffice. Accurately completing this step in the process is critical to ensuring that your trademark is protected. So, what exactly is a trademark class, and which classes are most common? Read on to learn […]
Your logo is one of the most distinctive and significant parts of your business’s branding—visually appealing and eye-catching, a standout logo often acts as a key identifier for the product or service it represents. Because of this, goodwill toward your business and its offerings are associated with that logo. As a business owner in Philly, you are sure to understand […]