Your logo is one of the most distinctive and significant parts of your business’s branding—visually appealing and eye-catching, a standout logo often acts as a key identifier for the product or service it represents. Because of this, goodwill toward your business and its offerings are associated with that logo. As a business owner in Philly, you are sure to understand the nature of industry competition and are concerned with maintaining the integrity of the brand you have built. As your business grows within Philadelphia and perhaps beyond, it is imperative that you ensure your logo, an essential piece of your branding, is thoroughly protected by a trademark registration. Filing a trademark application for your logo includes these three critical steps:
1. Perform a clearance search
There are only two things that statistically increase your chances of obtaining a trademark registration: performing a comprehensive clearance search prior to filing, and then hiring a trademark attorney to assist with that filing. Luckily, an attorney is equipped to also help with conducting the search prior to filing the application. Searches are a crucial first step; powered by industry-leading software, trademark search engines scour the federal trademark database for any mark that may be close to yours. These searches look for design elements that may be overtly similar to those in your logo, allowing an evaluation of whether it is clear to proceed with your logo or if it potentially infringes upon another already in use. Your attorney can assist with making these decisions prior to filing, ensuring that your investment in the application is worthwhile and sets you up for success. To learn more about how Gerben Intellectual Property can help you with trademark registration for your Philly business, check out our services.
2. File the application
Once it has been determined that your logo has a high likelihood of achieving registration, your attorney will then draft & prepare the application. A trademark application, though it seems straightforward at first glance, is full of technicalities that are best navigated with the help of an experienced professional. Performing a clearance search and filing the application following the owner’s review typically takes about two weeks.