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Trademark Filing

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Gerben Law Firm's Trademark Blog


This trademark blog and informational section of the website is meant to provide you with answers to commonly asked questions about trademark searching, filing, and registration.

How Much Does It Cost to Register an International Trademark?

For any growing company, pursuing business ventures outside of their home country is a natural progression of their expansion. Once your business has begun to consider commerce across borders—or, perhaps, has already started investing in [...]

Steps to Trademark Your Logo as a Philly-based Business Owner

Your logo is one of the most distinctive and significant parts of your business’s branding—visually appealing and eye-catching, a standout logo often acts as a key identifier for the product or service it represents. Because of this, goodwill toward your business and its offerings are associated with that logo. As a business owner in Philly, […]

What Should I Trademark?

As you research and explore the trademark registration process and how it applies to your business, questions are sure to arise. While there are many helpful articles that articulate each step necessary to achieving a trademark registration, it is just as important to understand what should be trademarked as it is to know what can […]

How to Protect a Business Name

Your business’s name will be at the forefront of everything that you do, so it is crucial that every necessary precaution is taken to protect such an important aspect of your brand. As you grow and expand, make sure to take all the steps needed to protect your business name and all it represents. Perform […]

3 Common Trademark Mistakes

From deciding on a name to submitting a trademark application with the USPTO, branding your company and protecting its intellectual property is an exciting, yet complicated process. It’s critical to ensure you understand how to choose a trademark and register it before jumping into the process. As a trademark law firm, we frequently have businesses […]

What is a Domain Dispute?

As many industries’ marketplaces move online, more and more businesses are realizing that domain names utilizing their company’s name and information are already taken. While this occurs with mixed intentions, it can come at a great cost for a business looking to house their website under the domain name that best fits their established name […]

Relocating Your Business to Philadelphia? Things to Consider

If you are a future Philly-business owner, you have almost certainly put time and effort into understanding your company’s new marketplace and the changes you may face in your industry environment upon relocation. When making a big move, it is even more important than ever to make sure that your branding, the key elements that […]

What are the U.S. Trademark Registration Requirements?

As an individual or business considering a trademark application, it is important to understand all of the basic requirements that must be met prior to submission. There are several motivations behind applying for a federal trademark registration, and regardless of what your initial intent may be, investing in a trademark can be one of the […]

The Trademark Registration Process for Businesses Based in Philadelphia

There are several motivations behind applying for a federal trademark registration–legal objectives, practical reasons, and national deterrence are all primary considerations when filing for a trademark. As a Philly-based business, you are a competitor in the epicenter of one of the East Coast’s largest cities, and investing in a trademark can be one of the […]

Can I File My Own Trademark Application?

Yes, as long as you are an American citizen or a company domiciled in the United States, you are able to file your own trademark application. However, just because you can doesn’t mean you should–while the lack of initial legal fees may be appealing, filing an application without the assistance of a trademark attorney often […]

USPTO Rule Change Subjects Trademark Applicants to Unwanted Emails

The United States Patent and Trademark Office (USPTO) recently revised a rule that now requires trademark applicants to include an email address in their trademark application, even if they’re represented by an attorney. This is a massive departure from the original rule in which a law firm could provide their own email address, rather than […]

Can You File a Trademark on Your Own?

Question: Can you file your own trademark application? Answer: Yes, you can file a trademark application on your own. However, there are a number of good reasons you should hire a trademark attorney to assist you with the registration. Mainly, there is a huge difference in the success of applications that are filed with attorneys […]