Digital, General, Technology

NFTs and Trademarks: Gerben’s Complete Guide

How intellectual property is relevant to NFTs NFTs have exploded in recent years and many questions are emerging around how trademarks can be used as a strategy to protect NFT brands. We’ve completed this guide to help NFT users navigate through the trademark waters. What is a trademark? Federally registered trademark protection is always important when it comes to protecting […]

General, Industries, Technology

Trademarks and the Metaverse: Gerben’s Complete Guide

The metaverse provides a unique opportunity to offer virtual goods and services in a realistic 3D digital environment. It literally creates a new world for growing your brand and your business – not just for existing products, but for innovative new goods and services tailored specifically to a 3D environment. As businesses commit to providing goods and services in the […]

Digital, In The News, Industries, Technology, The Basics, Trademark Filing

Trademark Registration is Required for GMAIL Authenticated Brand Logos

Whether a business is promoting a new item, offering a discount on products, or even sending an invoice, email is still a primary way to reach customers. But with spoofing and phishing more prevalent than ever, some customers may be leery to interact through email. Fortunately, email hosts like Gmail are finding ways to reduce fraudulent emails through brand authentication. Before […]

General, Industries

How to Protect Your Food Truck’s Trademark

Food trucks seem to be on every corner, and the outdoor, mobile nature of the services makes it an ideal way to launch a new concept for food and drink. The food truck industry is experiencing exponential growth, with an estimated 26,000+ food truck companies in the United States. With COVID-19 pandemic-related social distance and maximum occupancy restrictions, mobile food […]

General, Medical, Trademark Protection

Combating Counterfeits Through Strategic Trademark Filings

In late 2020, pharmaceutical and biotechnology company Moderna applied to register a simple design used on the packaging for its COVID-19 vaccine with the USPTO. My first reaction as a trademark attorney: Why would you apply for that? The mark is not highly distinctive and would not add much over existing registrations for MODERNA. Then I remembered: Counterfeits. One of […]

General, Industries, Medical

Registering Trademarks for CBD, Full Spectrum Hemp Oil, and Other Cannabinoids

The demand for cannabidiol, or CBD, has skyrocketed in the last few years and with it, a huge boom in CBD brands. However, there are still significant challenges to registering CBD brands with the United States Patent and Trademark Office. A few highlights as you read below: USPTO trademark applications for CBD, CBG, Full Spectrum Hemp Oil, and other cannabinoids […]

General, Industries

Top 10 US Retailers – Trademark Statistics

According to Kantar’s 2019 Top 50 US Retailers report, the top 10 US retailers combined achieved over $1.3 trillion US sales in 2019. Ranking first was Walmart with over $400 billion sales, followed by Amazon with $155 billion. As such dominating forces in the marketplace, how much does branding impact these companies’ sales? One clear indicator of the importance of […]


Creating and Registering Trademarks for Quantum Computing Hardware and Software

Quantum computing has opened up possibilities for new research and analysis that could resolve previously unsolvable problems. The industry is full of innovators, like you, who want to make a difference while building a company that can compete in the marketplace. While the focus of any technology company will first be on the tech, it is the successful, sustainable businesses that […]

Industries, Technology

Protecting Your IT Company’s Brand

In a world that has come to rely heavily upon teleworking, virtual meetings, and efficiency for remote and distanced productivity, the importance of remote work tools like Zoom, Microsoft Teams, Slack, Google Hangouts is constantly evolving. There is now an unprecedented number of businesses adapting to employees working from home in varying capacities; the new challenges and necessary adjustments brought […]


Why Trademarks Matter in a Voice World

Why will trademarks matter in a voice world? Over the years, we were introduced to various different tech products that heavily influenced all aspects of our society, including the creation of the internet and the iPhone. But, now the question is what will come next? A lot of experts in the field are predicting that voice is going to be […]


Miley Cyrus Files Trademark for “BANDIT AND BARDOT”

The company that owns all of Miley Cyrus’ trademarks, Smiley Miley Inc., has filed a new trademark application for “BANDIT AND BARDOT.” The application, filed on December 1st, was drafted in such a way that the trademark appears to be the name of a new band. When filing trademarks for band names, artists will often start by filing an International […]

Beer, Wine & Spirits

Tips for Protecting Beer Brands

The craft beer industry has grown exponentially over the past 10 years and continues to grow with new brands and products entering the marketplace every day. However, it has also become a highly litigious area as everyone tries to carve out their own beer names within the industry. With disputes becoming more and more frequent, it’s important to ensure you […]

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