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Gerben Law Firm's Trademark Blog


This trademark blog and informational section of the website is meant to provide you with answers to commonly asked questions about trademark searching, filing, and registration.

NFL Opposes XFL’s Trademark for Houston Roughnecks Logo

The NFL, which still owns trademark rights around the Houston Oilers trademarks, has filed an opposition against the XFL’s trademark application for the Houston Roughnecks logo. In the documents filed on December 28, the NFL contends that the Roughnecks logo is too similar to that of the former Houston Oilers team. The NFL goes on […]

Drake and Nike Collab: “FORZA NOCTA” Trademark

In past few weeks, there has been increased speculation that Drake and Nike will be dropping a clothing collaboration. Thanks to trademark applications that have been filed with the USPTO, recent documents may provide some clues about what will be included in the collaboration. The first interesting filing noted is a “FORZA NOCTA” application that […]

Carnival’s “KING JAMES” Trademark Blocked By LeBron James

LeBron James has filed formal documents to oppose a trademark application for “KING JAMES” that was filed by Carnival Cruise Lines. LeBron’s company, LBJ Trademarks, filed the formal opposition with the United States Patent and Trademark Office’s (USPTO) Trademark Trial and Appeal Board (TTAB) on November 18. The opposition stops in its tracks a trademark […]

Shaquille O’Neal Files Trademark Application for “SHAQPOT”

Shaquille O’Neal filed a new trademark application for “SHAQPOT” on October 22. The application indicates that O’Neal and Authentic Brands Group intends to use the “SHAQPOT” trademark in association with betting services, gambling services, and wagering services. The filing also includes a website featuring online betting, gaming, gambling and wagering services related to sporting events. […]

Russell Wilson Files Trademark Application for “LET RUSS COOK”

Russell Wilson has filed a new trademark application for “LET RUSS COOK.” The “LET RUSS COOK” phrase originated from week 3 of the 2019 NFL season, where a Seattle Seahawks fan posted a tweet suggesting the Seahawks just “let Russ cook.” As documented by The Athletic, the idea of letting Wilson have more control over […]

Trump Organization’s “TELERALLY” Trademark Refused

Trump Organization’s trademark application for “TELERALLY” has been initially refused by the USPTO. DTTM Operations, LLC is the holding company for all of Trump Organization’s trademark applications. Back in July, the entity filed the “TELERALLY” application. While it does not appear that the campaign has used the trademark over the past few months, the USPTO […]

Who Owns the CITY OF CHAMPIONS Trademark?

On October 27, the Los Angeles Dodgers brought home the second championship to the city of Los Angeles in a matter of weeks. Los Angeles Lakers superstar Lebron James went to social media to share that he would love to celebrate what has become “a city of champions.” In response, Mark Cuban chimed in on […]

Kobe Bryant’s Estate Files 4 New Trademark Applications

Kobe Bryant, LLC, the Delaware entity that Kobe Bryant’s family formed after his passing, has filed four new trademark applications: LIL’ MAMBAS MAMBA LEAGUE LADY MAMBAS MAMBA The trademark applications, all filed on October 16, 2020, indicate an intent to use the marks for a broad variety of clothing items, youth sports programs, sports camps, […]

Nelly Files Trademark Application for “YUNG SWIVEL”

Nelly has filed a trademark application for “YUNG SWIVEL,” a nickname he developed while on Dancing with the Stars. According to a story on ET Online, Nelly is says that he uses the “YOUNG SWIVEL” nickname because he can be a little stiff and it loosens him up. The trademark application, filed on October 7th, […]

US Trademark Filings Made By Chinese Applicants Reach All-Time High

In September 2020, a record number of trademark filings were made with the USPTO. In total, 72,869 filings were made. However, this all-time high is not cause for celebration, nor does it mean the US economy is firing on all cylinders. 43% of these filings (31,517) came from Chinese-based individuals and businesses. There has never […]

Dr. Dre’s Wife Claims Partial Rights to “DR. DRE” Trademarks

Dr. Dre’s wife, Nicole Young, has filed for divorce from him in California Court. While Gerben Law typically does not cover family matters, this case makes a very significant trademark claim. In the complaint that Nicole Young filed in the Superior Court for the State of California, she makes the accusation that “Andre ‘Dr. Dre’ […]

Jimmy Butler Files Trademarks for “BIG FACE COFFEE”

Jimmy Butler has filed three new trademark applications for the coffee business he started in the NBA Bubble. The applications were just made on September 4 for “BIG FACE COFFEE,” “NO I.O.U.’S” and a logo. The applications protect Butler’s new brand in association with a variety of goods and services, including apparel, mugs and cups, […]