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Gerben Law Firm's Trademark Blog


This trademark blog and informational section of the website is meant to provide you with answers to commonly asked questions about trademark searching, filing, and registration.

LA Clippers File Trademarks for “WIN THE WAIT”

The LA Clippers filed two trademark applications for “WIN THE WAIT” on April 27. These applications come just a few weeks after a Twitter video of coach Doc Rivers was posted in which he told his team to find ways to ‘win the wait’ while games are canceled. One application is drafted in a way […]

Gilead Sciences Files Trademark for Its Coronavirus Drug Bottle

Gilead Sciences has filed a new trademark application for the design of a bottle to be used in connection with “pharmaceutical preparations for the treatment of coronavirus.” The application was submitted with the USPTO on March 26 and filed on a 1(b) basis. This means that the pharmaceutical giant has a bona fide intent to […]

Eli Lilly Files Trademarks for COV-BEAT, COV-BLOCK & COV-BARRIER

Eli Lilly and Company filed three new trademark applications on April 13 for “COV-BEAT,” “COV-BLOCK,” and “COV-BARRIER.” The applications were all filed on a 1(b) basis, meaning that Eli Lilly was required to sign a declaration stating that it has a bona fide intent to use the trademarks in association with the goods and services […]

UFC Files 22 Trademarks for “FIGHT ISLAND” and “UFC FIGHT ISLAND”

Zuffa, LLC, the entity that owns the UFC’s intellectual property, has filed 22 new trademark applications for “FIGHT ISLAND” and “UFC FIGHT ISLAND.” The company filed 11 applications for each version with identical goods and services. The trademark filings show that the UFC has intent-to-use the trademarks in association with several different items. Most notably, […]

A Comprehensive List of Coronavirus-Related Trademark Filings

Since the COVID-19 pandemic began, 860 trademark applications related to the virus have been submitted to the United States Patent and Trademark Office (USPTO). The trademarks encompass keywords like coronavirus, COVID-19, flatten the curve, social distancing, 6 feet apart, pandemic, quarantine and more. While some of these filings will not reach registration due to being […]

Gilead Sciences Files Trademark for Its Coronavirus Drug Bottle

Gilead Sciences has filed a new trademark application for the design of a bottle to be used in connection with “pharmaceutical preparations for the treatment of coronavirus.” The application was submitted with the USPTO on March 26 and filed on a 1(b) basis. This means that the pharmaceutical giant has a bona fide intent to […]

Tom Brady Files Two New Trademarks for “Tompa Bay” and “Tampa Brady”

Tom Brady‘s company, TEB Capital Management Inc., has filed two new trademarks for “Tompa Bay” and “Tampa Brady.” The filings were just made on April 6 and indicate that Brady‘s company has an intent-to-use the trademarks in association with clothing, headwear and footwear. In the guts of the application, Tom Brady himself signed a sworn […]

New York State Files Trademarks for “NY ♥ YOU”

New York State Department of Economic Development has filed four new trademark applications for “NY ♥ YOU.” The phrase is a play on the famous “I ♥ NY” trademark that New York State Department of Economic Development has owned and heavily policed over the years. The four filings, consisting of two color versions and two […]

VICE Media Files Trademark Application for “SHELTER IN PLACE”

VICE Media has filed a trademark application for “SHELTER IN PLACE.” Filed on March 30, the application suggests that VICE Media has an intent to use the trademark in association with a show documenting the COVID-19 pandemic. It lists entertainment services as the purpose for the mark, specifically in the field of “pandemic infectious disease […]

NBCUniversal Files Trademark for “TOGETHER STARTS HERE”

NBCUniversal has filed two new trademark applications for the phrase “TOGETHER STARTS HERE.” The applications, made on March 27, indicate that NBCUniversal has an intent to use the phrase as a slogan for their programming. The filing was made on a 1(b) basis, meaning the media company has bona fide intent to use the trademark […]

Puma Files Trademark Application for “PUMA TOKYO 2021”

On March 24, Puma filed the first Tokyo 2021 trademark application for “PUMA TOKYO 2021.” The application was filed on a 1(b) basis, meaning that Puma signed a sworn declaration indicating that the company has a bona fide intent to use the mark in association with the goods and services identified in the trademark filing. […]

Tom Brady’s Agents File Trademark Application for “TB X TB”

Tom Brady’s agents, Yee & Dubin Sports, have filed a new trademark application for “TB X TB.” The application was filed on March 20 on a 1(b) basis, indicating an intent to use the “TB X TB” mark in association with a brand of clothing. One thing to note is that the Tampa Bay Buccaneers […]