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Gerben Law Firm's Trademark Blog


This trademark blog and informational section of the website is meant to provide you with answers to commonly asked questions about trademark searching, filing, and registration.

New York Islanders File ‘THE BANK’ trademark for New Arena

The New York Islanders filed three trademark applications related to the new arena being built for the team. One application is for the phrase “THE BANK” and appears to either be the name of the arena or a nickname for it. This filing comes on the heels of the announcement that UBS Bank has entered […]

Donald Trump’s Company Files for “TELERALLY” Trademark

The holding company for all of Donald Trump’s business-related trademarks, DTTM Operations, LLC, has filed a new trademark application for “TELERALLY.” The application was filed on July 14 and indicates that DTTM Operations, LLC has an intent to use the ‘TELERALLY’ mark for “organizing events in the field of politics and political campaigning.” Following the […]

COVID-19 Expedited Trademark Filings

On June 15, the United States Patent and Trademark Office (USPTO) announced the COVID-19 Trademark Prioritized Examination Program. The new initiative allows entities with certain COVID-19-related goods or services to file a petition to the Director to fast-track their trademark applications. The United States Patent and Trademark Office recently introduced a new program that allows […]

Law Firms That Received PPP Loans

On July 6, 2020, the U.S. Small Business Administration (SBA) and the Treasury Department released data on their Paycheck Protection Program (PPP) Loans. The disclosure released information on the businesses that received the loans, the loan amount, and the number of jobs supported. While the PPP Loans were distributed with the goal of helping small […]

Yeezy, LLC Files Trademarks for “WEST DAY EVER” and New Logo

Kanye West’s company, Yeezy, LLC, has filed two new trademark applications. The first application is for the phrase “WEST DAY EVER,” which originated from a Kim Kardashian West tweet announcing the partnership between Gap and Yeezy, LLC. The company also filed a trademark application for a new logo that appears to be a graphic of […]

Puma Opposes Nike’s “FOOTWARE” Trademark Application

Puma has filed a “notice of opposition” against Nike’s trademark application for “FOOTWARE.” This case originated back in March 2019, when Nike filed a trademark application with the USPTO for the term FOOTWARE. In the application, Nike stated that it intended to use the “FOOTWARE” trademark in association with internet of things enabled products (such […]

5B Artists + Media Files Trademarks for “ROCK AGAINST RACISM”

5B Artists + Media has filed three new trademark applications for “ROCK AGAINST RACISM.” This company manages popular metal and rock bands including Slipknot, Megadeath and Flogging Molly. The applications, just filed on June 15th, indicate that 5B Artists + Media intends to use the “ROCK AGAINST RACISM” trademark for offering live music concerts and […]

Philonise Floyd Files Trademark Application for “The George Floyd Foundation”

Philonise Floyd, the brother of George Floyd, has filed a trademark application for “THE GEORGE FLOYD FOUNDATION.” It appears that Philonise is planning to set-up a foundation in his brother’s name to advocate for police reform and social justice initiatives. The trademark was just filed with the USPTO on June 12 for a variety of […]

Kobe Bryant, LLC Files 3 New Trademark Applications

Kobe Bryant’s family has filed three new trademark applications since his tragic passing. The filings were made by Kobe Bryant, LLC, an entity that was created just a few months ago. The most recent application was filed on June 6 for a logo that consists of Kobe’s signature, the number 24 and his name in […]

LA Clippers File Trademarks for “WIN THE WAIT”

The LA Clippers filed two trademark applications for “WIN THE WAIT” on April 27. These applications come just a few weeks after a Twitter video of coach Doc Rivers was posted in which he told his team to find ways to ‘win the wait’ while games are canceled. One application is drafted in a way […]

Gilead Sciences Files Trademark for Its Coronavirus Drug Bottle

Gilead Sciences has filed a new trademark application for the design of a bottle to be used in connection with “pharmaceutical preparations for the treatment of coronavirus.” The application was submitted with the USPTO on March 26 and filed on a 1(b) basis. This means that the pharmaceutical giant has a bona fide intent to […]

Eli Lilly Files Trademarks for COV-BEAT, COV-BLOCK & COV-BARRIER

Eli Lilly and Company filed three new trademark applications on April 13 for “COV-BEAT,” “COV-BLOCK,” and “COV-BARRIER.” The applications were all filed on a 1(b) basis, meaning that Eli Lilly was required to sign a declaration stating that it has a bona fide intent to use the trademarks in association with the goods and services […]