Washington, D.C. Trademark Attorneys Serving Clients in 50 States and 30+ Countries | +1 800.281.6275 | Call for a Free Consultation

In The News

Home/In The News

Gerben Law Firm's Trademark Blog


This trademark blog and informational section of the website is meant to provide you with answers to commonly asked questions about trademark searching, filing, and registration.

An Overview of Kirk Cousins’ Trademark Application for “YOU VIKE THAT!”

Following the Minnesota Vikings’  trademark application for “GO GET IT,” many people have been wondering if Kirk Cousins owns a trademark for “You Vike That.” Kirk filed an application for the phrase on March 20, 2018, but the registration is still pending with the USPTO. The application has gone through the examination process and it […]

Jimmy Garoppolo Files Trademark for “FEELS GREAT BABY”

Jimmy Garoppolo’s agents, Yee and Dubin Sports, have filed six trademark applications for “FEELS GREAT BABY” and “IT FEELS GREAT BABY.” The slogan comes from week 8 of the NFL season when, after a win that set the 49ers up with an 8-0 record, Erin Andrews asked Jimmy Garopollo how it felt to be 8-0. […]

Terrell Owens Files Trademark Application for “GOATNESS”

Prototype81, a company owned by Terrell Owens, has filed a new trademark application for “GOATNESS.” Owens is a listed as a 51% owner of the LLC on Operating Agreements that have been provided in prior USPTO filings. The application, submitted to the USPTO on December 14th, was filed on “intent to use” basis.  This means […]

Marshawn Lynch Files Trademark Application for “BEAST QUAKE”

Marshawn Lynch has filed a trademark application for “BEAST QUAKE.” The filing was made with the USPTO on December 17, just days before Marshawn re-signed with the Seattle Seahawks. Beast Quake refers to the play that Marshawn made last time he played for Seattle, where he broke nine tackles on route to a 67-yard touchdown […]

Jaguars Quarterback Gardner Minshew Files 3 Trademarks

Jacksonville Jaguars Quarterback Gardner Minshew has filed three trademark applications for MISSISSIPPI MUSTACHE, MINSHEW MANIA, and MINSHEW MAGIC. Minshew filed all three applications on November 21st, during a period of downtime when Nick Foles was back under center for the Jacksonville Jaguars. Each of the new filings were made on a 1(b) basis, meaning that […]

Daniel Jones Files Trademark for “DANNY DIMES”

NFL quarterback Daniel Jones has filed a trademark application for his nickname “Danny Dimes.” The October 15th filing was made by Hermitage Company LLC and signed by Daniel Jones as the owner or member of the entity. Moreover, the trademark application lists the address of record as Daniel Jones’s parents’ home address in Charlotte, North […]

The San Francisco 49ers File Trademark Application for “NINERS GANG”

The San Francisco 49ers have filed a trademark application for “NINERS GANG.” This filing especially interesting, because Bay Area legend E-40 recently dropped a new single called “Niner Gang” in support of the 49ers. Following the success of the song in the Bay Area, the 49ers quickly moved to federally protect the phrase with a […]

Fox Media Files Trademark Application for “OK Boomer” TV Show

Fox Media, LLC has filed a trademark application for “OK Boomer.” The filing, made on November 11, suggests that Fox intends to offer a reality, comedy and/or game show called OK BOOMER. Fox filed the application on a Section 1(b) basis, meaning that the media giant has a bona fide intent to use this name […]

Tim Tebow Files Trademark Application for New Logo

Tim Tebow’s company, XV Enterprises LLC, filed a trademark application for a new logo on November 11. The application reveals that the logo consists of two Ts separated by a cross and will be used in connection with a variety of goods and services. The offerings include jewelry, clothing, personal appearances by a sports celebrity, […]

Anheuser-Busch Files Trademark Applications for Non-Alcoholic Beer

Anheuser-Busch has filed a trademark application for “Budweiser Zero.” The application, submitted on November 4th, was filed on a 1B basis, indicating that Anheuser-Busch intends to offer non-alcoholic beer under the Budweiser Zero brand. Unlike Coke Zero, this appears to mean zero alcohol, as opposed to zero calories. Additionally, the company filed a second trademark […]

Anheuser-Busch Files Trademark for “BUD LIGHT SELTZER”

Anheuser-Busch filed a trademark application for “Bud Light Seltzer” on October 28, 2019. The application, filed on a 1B basis, suggests that the beer maker has an intent to offer Bud Light Seltzer in the near future. This is not the first seltzer application filed by Anheuser-Busch this year. As a matter of fact, Bud […]

Kawhi Leonard Files Trademark for WHAT IT DO BABY

Kawhi Leonard’s company, Kawhi Leonard LLC, filed two trademark applications with the USPTO on October 23, 2019. The first application was filed for a brand clothing with the trademark “WHAT IT DO BABY.” This phrase happens to be a meme from a viral Instagram post Kawhi made over the summer. The trademark filing suggests that […]