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Gerben Law Firm's Trademark Blog


This trademark blog and informational section of the website is meant to provide you with answers to commonly asked questions about trademark searching, filing, and registration.

The Los Angeles Rams Settle “LA RAMS” Trademark Dispute with LA Gear

LA Gear and the Los Angeles Rams have finally settled their years-long dispute over the “LA RAMS” trademark. Dating all the way back to January of 2017, the dispute began with LA Gear filing an opposition against the Los Angeles Rams’ trademark application for “LA RAMS,” claiming the shared acronym made the marks too similar. […]

New England Patriots File Trademark For “Dough Your Job”

An interesting trademark filing has recently been made by the New England Patriots. The filing is for “DOUGH YOUR JOB,” an obvious play on Bill Belichick’s saying “DO YOUR JOB.”  The filing indicates that the Patriots intend to sell a brand of ice cream using the phrase. This is where things get a little interesting. […]

The University of Miami Files Notice of Opposition for “Turnover Chain” Trademark

The University of Miami has filed a trademark application for “TURNOVER CHAIN.” The application, which was filed in October 2018, has been refused because an individual from Delray Beach, Florida actually filed his own ‘TURNOVER CHAIN’ application back in 2017. This has all come to a head in June of this year (2019), when the […]

Phillies File Lawsuit Over Ownership Rights to Phanatic Costume

The Philadelphia Phillies have recently filed a lawsuit against the design firm that created the Phanatic, Harrison/Erickson, over ownership rights to the Phanatic costume. Following decades of negotiation and agreements, the Phillies claim that Harrison/Erickson has now demanded millions of more dollars for the continued rights to use the Phanatic. A Brief History of the […]

Ohio State University Files Trademark for “THE”

August 16, 2019 (Original Post) On August 8, The Ohio State University filed a trademark application for the single word “THE.” ‘The’ Ohio State University’s trademark filing claims it is currently using the trademark “THE” for a brand of clothing, namely t-shirts, baseball caps, and hats. To support the filing, the University submitted specimens that […]

Minkah Fitzpatrick Allows His Trademark Filing for ‘FitzMagic’ to Abandon

Back in Autumn of 2018, the FitzMagic craze was taking over the country. Ryan Fitzpatrick was lighting things up in Tampa, and at one point even came out to a press conference dressed in DeSean Jackson’s clothes. During all the excitement, a quarterback for the Miami Dolphins, Minkah Fitzpatrick, filed a trademark application for “FitzMagic” […]

Zion Williamson and the New Orleans Pelicans File Trademark Applications for “LET’S DANCE”

July 4, 2019 (Original Post) The day after the 2019 NBA Draft, both Zion Williamson and the New Orleans Pelicans filed trademark applications for “Let’s Dance.” Zion Williamson filed four separate applications. The applications filed by Zion indicate that the top pick in this year’s NBA draft has an intent to offer “computer games, video […]

PGA Tour Files New Trademark for “The Skins Game”

The PGA Tour filed a brand new trademark application on June 19th for “The Skins Game,” suggesting that the PGA Tour is bringing back the once popular event. Looking at the trademark application, you can see that the application states the PGA Tour plans to offer “entertainment services, namely conducting professional golf tournaments” using “The […]

New USPTO Proposal Requires Foreign Trademark Applicants to Hire U.S. Based Attorneys

The number of international trademark filings in the United States has increased significantly over the last several years. In the past, foreign registrants were able to apply for a U.S. trademark without U.S. legal representation, but that may soon change. The USPTO has issued a new proposal, effective in July, that will require foreign trademark […]

Trademark for Raptors’ Logo Opposed by Monster Energy

 The Toronto Raptors do not own a federal trademark registration for the team’s “claw on a basketball” logo. Our story starts in 2014 when the Raptors redesigned their logo to what it is today (with Canadian rapper Drake having an important consulting role). The Raptors filed 18 trademark applications around the new logo.  Then, […]

The XFL is Actively Pursuing a Trademark for “HE HATE ME”

  The XFL is actively pursuing a trademark registration for “HE HATE ME.”   For those that remember the original days of the XLF, HE HATE ME is actually Rod Smart, who made the phrase famous by putting it on the back of his jersey.  Rod Smart continued to use the nickname after the XFL disbanded […]

Tom Brady Files Trademarks for “TOM TERRIFIC”

  Two very interesting filings were recently made by Tom Brady’s company, TEB Capital. TEB Capital is the entity that owns all the “TB12” trademarks that Tom has used and registered. As you can see in the video above, there were two new trademark filings made on May 24 for “TOM TERRIFIC.” Tom Terrific is […]