Washington, D.C. Trademark Attorneys Serving Clients in 50 States and 30+ Countries | +1 800.281.6275 | Call for a Free Consultation

In The News

Home/In The News

Gerben Law Firm's Trademark Blog


This trademark blog and informational section of the website is meant to provide you with answers to commonly asked questions about trademark searching, filing, and registration.

New Balance Files Trademark Application for “4 Bounces”

An interesting trademark filing was recently made by New Balance for “4 Bounces.” The trademark application was filed the day after Kawhi Leonard hit that shot that bounced four times on the rim, then went in, sending the Toronto Raptors to the Eastern Conference Finals. Taking a look at the timestamp on the application, it […]

Joel Embiid Obtains Trademark for “The Process”

  Joel Embiid has obtained a trademark registration for “The Process.” In the registration certificate that was issued by the USPTO on May 14th, 2019, you can see that Joel filed this application back in October of 2016. Now, nearly three years later, the trademark has registered. This particular registration is for a brand of […]

NFL Files Trademark for Duluth Eskimos

  An interesting trademark filing was recently made by the NFL for ‘Duluth Eskimos’ on April 25th. So who are the “Duluth Eskimos”?  The Duluth Eskimos were a football team put together at the very northern tip of Minnesota back in the 1920s. You can read all about them on Wikipedia.  Also, ironically, this is […]

Nike, Inc Files Trademark Application for Cryptokicks Cryptocurrency

  Nike, Inc recently made an interesting trademark filing for Cryptokicks, for a brand of cryptocurrency. Nike’s application includes a list of products, but the main headline is the language which states that Cryptokicks is for “providing a digital currency or digital token for use by members of an online community”. Essentially, this is a […]

“Magic: The Gathering” Trademark Denied

  In 2013, the creators of the “Magic: The Gathering” card game applied to register a symbol of an arrow. The registration was specifically for card games, trading card games, playing cards, and accessories. The specimen that they provided alleging proof of use only appears in one location on the playing cards. It doesn’t appear […]

USPTO Refuses Luka Dončić’s Trademark Applications

  Luka Doncic, the potential Rookie of the Year candidate from the Dallas Mavericks, has had his trademark applications for ‘Matador’ and ‘El Matador’ denied by the Patent and Trademark Office. Luka’s trademark application was denied because there’s about a dozen other Matador trademarks that exist across a variety of goods and services that Luka […]

USPTO Refuses Augusta National’s Trademark Filing for a Green Jacket

  Augusta National filed a trademark application in February 2019 for an actual green jacket. Despite already owning trademark registrations on the phrase “green jacket,” Augusta National had not yet applied for the actual jacket itself. When making a trademark filing on a trade dress such as this, you need to submit a technical drawing. […]

USPTO Denies Warner Bros. Trademark Application for a Harry Potter Quote

  In October of last year, Warner Bros. attempted to register the famous “Harry Potter” phrase, “I solemnly swear that I am up to no good.” As intellectual property owner of the Harry Potter movie series, Warner Bros. filed the application for a variety of different products. The examining attorney assigned to this trademark application […]

Nike’s Prevails in Copyright Lawsuit on the JUMPMAN Logo

  On Monday, March 25, the Supreme Court issued a notice saying that it would not hear a lawsuit brought by the photographer that shot a famous Michael Jordan image. The photographer claimed that Nike infringed on his copyright, because the company took his image and turned into the Jumpman logo. The case was decided […]

Our Analysis of Penn State’s Happy Valley Trademark Refusal

  Penn State University’s trademark application on ‘Happy Valley’ was initially refused on March 11, 2019 by the trademark office. The office action, USPTO code for refusing an application initially, was given for two main reasons. 1. The trademark office found the trademark to be geographically descriptive. As ‘Happy Valley’ is a commonly used nickname […]

Rag & Bone Holdings Files a Trade Dress Application for the Number 44

  On February 22, the retail brand Rag & Bone Holdings made a trade dress filing for the number 44. Why would the retail brand want to make a filing for this number on the sleeve of bomber jackets? Well, the 44th president, Barack Obama, was recently seen wearing this style of jacket at a […]

In-N-Out Sues Puma over “California Drive Thru Sneakers”

  The fast food chain In-N-Out has recently sued the sportswear brand Puma over a new release called the “California Drive Thru” Sneaker. As can be seen in the video above, the sneaker has palm tree patterned laces, along with red and gold details throughout. When compared to an In-N-Out store, the shoe, and its […]