Jimmy Butler has filed three new trademark applications for the coffee business he started in the NBA Bubble. The applications were just made on September 4 for “BIG FACE COFFEE,” “NO I.O.U.’S” and a logo. The applications protect Butler’s new brand in association with a variety of goods and services, including apparel, mugs and cups, […]
Gerben Law Firm's Trademark Blog
This trademark blog and informational section of the website is meant to provide you with answers to commonly asked questions about trademark searching, filing, and registration.

In The News
Nike and Kawhi Leonard Reach A Settlement Agreement
Nike and Kawhi Leonard have filed documents with the Federal District Court in Portland Oregon revealing that they have come to a settlement agreement in their year-long dispute over the ownership of Kawhi Leonard’s claw logo. This dispute started on June 3, 2019 when Kawhi Leonard filed a lawsuit against Nike stating that he was […]
In The News
NCAA Files Trademark for “BATTLE IN THE BUBBLE”
The NCAA has filed a new trademark application for “BATTLE IN THE BUBBLE.” The filing was just made with the USPTO on August 26 and indicates that the NCAA will offer “athletic contests, games, tournaments, exhibitions and other athletic events at the college level.” Essentially, this means that the NCAA intends to use the slogan […]
Food & Beverage
How the Seattle Kraken Avoided A Trademark Dispute
The new Seattle Kraken hockey team may have just avoided a lengthy trademark dispute by working with the owner of the “RELEASE THE KRAKEN” trademark registration, Kraken rum. In July, the NHL Seattle team announced their new name would be the Seattle Kraken. In doing so, they filed a slew of trademark applications with the […]
In The News
Seattle Kraken Withdraw Three Trademark Filings
The Seattle Kraken have withdrawn three of the team’s initial trademark filings– two of the withdrawn filings were for the slogan “RELEASE THE KRAKEN,” the third for a “S” logo. In late July, the team originally filed a series of new trademark applications for “SEATTLE KRAKEN,” “RELEASE THE KRAKEN,” and logos. While the applications for […]
In The News
How the Washington Football Team Will Choose a New Name
In recent months, there has been great speculation about the new name for the Washington Football Team. One of the main reasons owner Dan Snyder went with a temporary name is because it can be incredibly difficult to find a name you like that can be cleared from a trademark perspective with the USPTO. It’s […]
In The News
WNBA Files Trademark Applications for “WUBBLE”
The Women’s National Basketball Association (WNBA) has filed two new trademark applications for “WUBBLE.” This is presumably the league’s interpretation of “the bubble,” in which the NBA is currently playing. These filings were made with the USPTO on August 5, 2020. The first application covers goods and services that would normally be seen when protecting […]
In The News
How Under Armour Kept the Joel Embiid Logo Secret
Under Armour recently announced Joel Embiid’s new sneaker line and the “JE” logo that goes along with it. That said, while this announcement was just made in August of 2020, Under Armour has been trying to keep the new “JE” logo a secret for months. Back in January 2020, Under Armour originally filed a trademark […]
In The News
New York Islanders File ‘THE BANK’ trademark for New Arena
The New York Islanders filed three trademark applications related to the new arena being built for the team. One application is for the phrase “THE BANK” and appears to either be the name of the arena or a nickname for it. This filing comes on the heels of the announcement that UBS Bank has entered […]
In The News
Donald Trump’s Company Files for “TELERALLY” Trademark
The holding company for all of Donald Trump’s business-related trademarks, DTTM Operations, LLC, has filed a new trademark application for “TELERALLY.” The application was filed on July 14 and indicates that DTTM Operations, LLC has an intent to use the ‘TELERALLY’ mark for “organizing events in the field of politics and political campaigning.” Following the […]
In The News
COVID-19 Expedited Trademark Filings
On June 15, the United States Patent and Trademark Office (USPTO) announced the COVID-19 Trademark Prioritized Examination Program. The new initiative allows entities with certain COVID-19-related goods or services to file a petition to the Director to fast-track their trademark applications. The United States Patent and Trademark Office recently introduced a new program that allows […]
In The News
Law Firms That Received PPP Loans
On July 6, 2020, the U.S. Small Business Administration (SBA) and the Treasury Department released data on their Paycheck Protection Program (PPP) Loans. The disclosure released information on the businesses that received the loans, the loan amount, and the number of jobs supported. While the PPP Loans were distributed with the goal of helping small […]