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The ALS Association filed—then withdrew—trademark applications for “Ice Bucket Challenge” amid public backlash and legal questions over protecting a viral campaign.
A USPTO survey revealed that 50% of trademark registrants couldn’t verify claimed use, leading to cancellations and exposing risks of overreaching trademark filings.
Trademarks must be unique identifiers of origin—not viral phrases. Here’s why attempts to trademark terms like “MH 17” or “Boston Strong” usually fail.
California Chrome’s owners filed for a trademark before the Triple Crown run—protecting the name for merchandise and highlighting key nuances in trademark strategy
