Washington, D.C. Trademark Attorneys Serving Clients in 50 States and 30+ Countries | +1 800.281.6275 | Call for a Free Consultation

General

Home/General

Gerben Law Firm's Trademark Blog


This trademark blog and informational section of the website is meant to provide you with answers to commonly asked questions about trademark searching, filing, and registration.

Slaying the Monster: How a Minor League Hockey Team Beat Monster Energy and Registered Their ‘Cleveland Monster’ Trademarks

Monster Energy is known to have a significant trademark enforcement program around its ‘MONSTER’ trademark and associated logos.  Some cases that have made headlines include Monster Energy opposing trademark applications filed by the Toronto Raptors for its “claw-tearing-through-basketball” logo.  Another case Monster filed against a small beer company (Vermonster Brewing) prompted a congressional inquiry based […]

How to Protect Your Food Truck’s Trademark

Food trucks seem to be on every corner, and the outdoor, mobile nature of the services makes it an ideal way to launch a new concept for food and drink. The food truck industry is experiencing exponential growth, with an estimated 26,000+ food truck companies in the United States. With COVID-19 pandemic-related social distance and […]

Combating Counterfeits Through Strategic Trademark Filings

In late 2020, pharmaceutical and biotechnology company Moderna applied to register a simple design used on the packaging for its COVID-19 vaccine with the USPTO. My first reaction as a trademark attorney: Why would you apply for that? The mark is not highly distinctive and would not add much over existing registrations for MODERNA. Then […]

Law Firm Donations to Republicans Who Objected to the Electoral College Count

Following the January 6 riot on Capitol Hill, many Republican members of Congress still proceeded with objecting to the 2020 electoral college count.The actions taken by these members of Congress clearly threatened the United States' sa[...]

NFL Opposes XFL’s Trademark for Houston Roughnecks Logo

The NFL, which still owns trademark rights around the Houston Oilers trademarks, has filed an opposition against the XFL’s trademark application for the Houston Roughnecks logo. In the documents filed on December 28, the NFL contends that the Roughnecks logo is too similar to that of the former Houston Oilers team.

Carnival’s “KING JAMES” Trademark Blocked By LeBron James

LeBron James has filed formal documents to oppose a trademark application for “KING JAMES” that was filed by Carnival Cruise Lines. LeBron’s company, LBJ Trademarks, filed the formal opposition with the United States Patent and Trademark Office’s (USPTO) Trademark Trial and Appeal Board (TTAB) on November 18. The opposition stops in its tracks a trademark […]

Registering Trademarks for CBD, Full Spectrum Hemp Oil, and Other Cannabinoids

The demand for cannabidiol, or CBD, has skyrocketed in the last few years and with it, a huge boom in CBD brands. However, there are still significant challenges to registering CBD brands with the United States Patent and Trademark Office. A few highlights as you read below: USPTO trademark applications for CBD, CBG, Full Spectrum […]

New USPTO Fees Coming In January 2021

Effective January 2, 2021, the USPTO will be implementing a revised version of its trademark and TTAB fees. If you are considering registering your trademarks with the USPTO or if you are a current trademark owner, it is crucial to understand and prepare for the forthcoming increase in most fees, as well as the introduction […]

How to Handle A Trademark Infringement Notice

If you receive a cease and desist letter in the mail, it means that another company or individual believes you are infringing on their trademark, regardless of whether or not the allegations are true. While a notice of trademark infringement can be unsettling, it’s important not to panic or take immediate action. This article goes […]

Copyright Protection – Why Should You Register Your Copyrights?

Copyright protection gives creators (whether individuals or companies) the ability to stop others from (among other things) reproducing the creator’s content without permission. In a digital world where anything can be reproduced, stolen, and sold with only a few clicks, it is essential that creators protect their copyrights. We will go into more detail below, […]

Top 10 US Retailers – Trademark Statistics

According to Kantar’s 2019 Top 50 US Retailers report, the top 10 US retailers combined achieved over $1.3 trillion US sales in 2019. Ranking first was Walmart with over $400 billion sales, followed by Amazon with $155 billion. As such dominating forces in the marketplace, how much does branding impact these companies’ sales? One clear […]

Four Seasons Trademarks

The trademark “FOUR SEASONS” may never be the same after the 2020 Presidential campaign. But Four Seasons Total Landscaping and the Four Seasons Hotel are not the only businesses that go by the name “Four Seasons” in the United States.  Here is a list of all the different “Four Seasons” trademarks that have been registered […]

Go to Top