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How to Properly Assign a Trademark to a New Business Entity

Transferring the ownership of a trademark can be complicated and an incorrect assignment can be fatal to a trademark registration.

How to Choose a Strong Trademark in the Snack Food Industry

QUESTIONS? Gerben Law Firm has thousands hundreds of companies register their trademarks. Contact Us! Strong trademarks and branding are key to a successful snack product. In 2018 alone, snack food was a 42 billion dollar industry in the United States. Needless to say, U.S. consumers take their snacking seriously, and unlike a lot of other [...]

Domain Name and UDRP Disputes – A Definitive Guide

If someone is using a domain that includes your company's trademark you have probably thought about taking legal action to recover the domain.  The most common way to do this is through the UDRP (Uniform Domain-Name Dispute Resolution Policy).  A proceeding through the UDRP is commonly referred to as a "domain dispute." The UDRP is available [...]

Coachella is Enforcing its Trademark Against Other ‘Chella’-Branded Events

Coachella’s 2018 Music Festival wrapped up last weekend a couple of hours outside of Los Angeles.  The event can be loosely compared to this generation’s Woodstock in its extensive list of musical guests but also in its cultural impact.   This year’s celebrity-studded event featured awe-inspiring feats of performance by Beyonce and other memorable moments, [...]

How to Protect Your Start-Up with a Trademark

As an entrepreneur, there are several factors to consider when preparing to launch your start-up. One of these factors, that is often overlooked, is how to use federal trademark law to protect your business as you build your brand. Choosing a brand name for your start-up Although it is tempting to hit the ground running [...]

‘Trade Dress’ed: Can You Protect Clothing Design Elements Through Trademark Law?

Clothing design elements can serve as powerful source identifiers for brands, but aren't easy to obtain. They must be distinctive to obtain trademark protection and have evidence to back it up.

WTR 1000 2018 Ranks Josh Gerben as #6 Trademark Filer in the United States

The WTR 1000 2018 has listed trademark attorney Josh Gerben as the number 6 trademark filer in the United States.

Las Vegas Golden Knights Trademark Filings Opposed by US Army

Launching a new sports franchise can be tough. Deciding on a name for that sports franchise? It may be even tougher. The U.S. Army filed an opposition against the Las Vegas Golden Knights hockey franchise.

USPTO Will Likely Deny “NOprah” Trademark Application

In anticipation of a potential 2020 campaign, entrepreneurs have started making filing with the USPTO using Oprah's name. But under U.S. trademark law, they will almost certainty be rejected.