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Gerben Law Firm's Trademark Blog


This trademark blog and informational section of the website is meant to provide you with answers to commonly asked questions about trademark searching, filing, and registration.

Apple Airpods’ Trademark Application Denied by USPTO

Clients are often surprised by the various types of things that can be protected under trademark law. From color combinations to product names, there are many different things that can be protected with a trademark. Here is an interesting filing that shows the depth and limits of trademark protection, specifically when it comes to the […]

How to File a Patent Application for a New Product or Invention

For many inventors, a patent is one of the most worthwhile investments one can make—the patent laws ensure that anyone who “invents or discovers any new and useful process, machine, manufacture, or composition of matter, or any new and useful improvement thereof, may obtain a patent therefor.” Without a patent, an opposing or competing party […]

The XFL Files Trademarks for Five Potential Seattle Team Names

The XFL has made new trademark filings on potential team names for the new Seattle team that’s going to be part of the relaunch of the XFL. There are filings for Seattle Wild, Seattle Force, Seattle Fury, Seattle Dragons, and Seattle Surge. So, overall, the XFL has filed for five trademarks, which all contain the […]

Trademark for Raptors’ Logo Opposed by Monster Energy

 The Toronto Raptors do not own a federal trademark registration for the team’s “claw on a basketball” logo. Our story starts in 2014 when the Raptors redesigned their logo to what it is today (with Canadian rapper Drake having an important consulting role). The Raptors filed 18 trademark applications around the new logo.  Then, […]

Supreme Court: Filing Bankruptcy Does Not Terminate a Trademark License

Licensing a trademark is one of several ways for a brand-owner to monetize its brand. Brand owners can enter into exclusive, or non-exclusive licensing deals with others to expand into new markets, develop new product lines, or embark on new collaborations. But what kind of risks do parties need to consider when entering into a […]

Has Jimmy Butler Registered His Jimmy Buckets Trademarks?

  If you are watching the NBA playoffs you probably have seen all the ‘JIMMY BUCKETS’ signs popping up around the Wells Fargo Center.  This leads to the question: “Has Jimmy Butler registered his Jimmy Buckets trademark?” And the answer is that Jimmy Butler has filed seven trademark applications for Jimmy Buckets, but none of […]

Sales Tips for Lawyers – How To Be a Good Salesperson and Attorney

[This video and post is an Episode of the Josh Gerben Show.  The show, available on YouTube, is a show about the business of running and operating a law practice.  It is not legal advice.] To be a good lawyer, it is essential that you become a good salesperson. All the attorneys that we look […]

Joel Embiid’s Trademark Filing for ‘THE PROCESS’ May Soon Be Denied

  The 76ers recently had a big win at Oracle Arena, which led me to take a look at a trademark application by Joel Embiid for “The Process.” After reviewing the trademark, I have a prediction to make. This trademark application for THE PROCESS was filed by Joel Embiid back in October 2016 and it […]

How to Conduct a Trademark Search

Want to learn more about trademark searches? Here are the fundamentals of how a trademark search is performed.