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Coachella Demanding End to Other ‘Chella’-Branded Events

Coachella’s 2018 Music Festival wrapped up last weekend a couple of hours outside of Los Angeles.  The event can be loosely compared to this generation’s Woodstock in its extensive list of musical guests but also in its cultural impact.   This year’s celebrity-studded event featured awe-inspiring feats of performance by Beyonce and other memorable moments, [...]

How to Protect Your Start-Up with a Trademark

As an entrepreneur, there are several factors to consider when preparing to launch your start-up. One of these factors, that is often overlooked, is how to use federal trademark law to protect your business as you build your brand. Choosing a brand name for your start-up Although it is tempting to hit the ground running [...]

‘Trade Dress’ed: Can You Protect Clothing Design Elements Through Trademark Law?

Clothing design elements can serve as powerful source identifiers for brands, but aren't easy to obtain. They must be distinctive to obtain trademark protection and have evidence to back it up.

WTR 1000 2018 Ranks Josh Gerben as #6 Trademark Filer in the United States

The WTR 1000 2018 has listed trademark attorney Josh Gerben as the number 6 trademark filer in the United States.

Las Vegas Golden Knights Trademark Filings Opposed by US Army

Launching a new sports franchise can be tough. Deciding on a name for that sports franchise? It may be even tougher. The U.S. Army filed an opposition against the Las Vegas Golden Knights hockey franchise.

USPTO Will Likely Deny “NOprah” Trademark Application

In anticipation of a potential 2020 campaign, entrepreneurs have started making filing with the USPTO using Oprah's name. But under U.S. trademark law, they will almost certainty be rejected.

Trademark Ownership – Who Should Own Your Trademark?

While it may not seem obvious on the surface, the legal question of who owns a trademark registration is one of the crucial legal decisions made when registering and maintaining a trademark registration. It might seem obvious – “If I am the one who came up with the trademark, I am the owner.” However, like [...]

Trademarks of the Future: What a Company’s Trademark Filing Do (and Don’t) Tell Us About a Company’s Future Plans

Everyone wants an early “scoop.” From journalists to excited fans to Wall Street investors, savvy researchers use public data to try to peak into the plans of companies from many different industries from video games to tech releases. Like other public data, a company’s trademark filings with the United States Patent and Trademark Office are [...]

How to Choose a Trademark Attorney

Protecting your brand is one of the top priorities when starting a business or launching a new product or service. You have likely heard that hiring a trademark attorney can, according to one study, increase your chances of successfully registering your trademark with the United States Patent and Trademark Office. However, when you go to [...]