A Look at the Trademarks Filed by Nike

By Josh Gerben, Esq.

Published: July 30, 2024
Modified: August 12, 2026 Published: July 30, 2024 | Modified: August 12, 2026

In the 1960s, Phil Knight was a track athlete at the University of Oregon; alongside of his coach, Bill Bowerman, he launched a company called Blue Ribbon Sports in January of 1964. Blue Ribbon Sports originally functioned as a resale company for a Japanese running shoe manufacturer called Onitsuka Tiger.

The business partners sold many shoes at the college track meets and found moderate success within their first year. By 1965, their sales had nearly doubled, and by the next year, the first physical store opened in Santa Monica, California. By the following year, their warehouse and retail operations had extended to the East Coast.

Up until 1971, Blue Ribbon Sports was still functioning as a resale business—however, following the conclusion of their relationship with Onitsuka Tiger, the company was reborn as Nike and began manufacturing its own products. The name “Nike”, taken from the Greek goddess of victory by the same alias, was introduced alongside the iconic swoosh symbol.

The swoosh was designed by a graphic design student, Carolyn Davidson, who attended Portland State University. In order to fund her painting classes, she agreed to do freelance design work for Phil Knight–and her artistry resulted in the check-like mark the public knows so well today. The infamous logo became a federally registered trademark in the United States in 1974 and remains one of the most recognizable brand logos of all time.

By 1980, Nike dominated the athletic footwear market in the United States. As the company continued to expand, multiple advertising agencies introduced taglines as marketing strategies.

The most successful of these was “Just Do It”, which was first used in a 1988 ad campaign and is still a notable catchphrase associated with the brand today. This emblematic trio–the name Nike, the swoosh, and “Just Do It”–makes up the powerhouse branding that is not just instantly recognizable, but continues to embody the modern athlete that Nike exemplifies today.

Last updated on August 12, 2026. This list includes all pending trademark applications and active federal trademark registrations that are owned by Nike.

Please note: Gerben IP does not represent Nike. This page is provided for informational purposes and reflects information available in public USPTO records.

wdt_ID	wdt_created_by	wdt_created_at	wdt_last_edited_by	wdt_last_edited_at	Trademark	Serial Number	Registration Number
1						50044550	pending
2						50028793	pending
3					GOATEK	50010343	pending
4					S.T. CHARGE	50004486	pending
5					1OFONE	99931912	pending
11					S.T. DYNAMITE	99859691	pending
12					HYBRID FLY	99863140	pending
13					NIKE PRO	99863142	pending
15					HYBRID RN	99863134	pending
16					SWOOSHFLY	99826570	pending
17					JUMPMAN	99826189	pending
18					TOMA	99821759	pending
19					ACG	99811641	pending
20					HYPERVENOM	99803315	pending
22						99785269	pending
23					PHANTOM	99776480	pending
24						99719800	pending
25					HYPERJOGGER	99722287	pending
26					HYPERJACKET	99722290	pending
27					NSW	99722277	pending
28					AIR RIFT	99722241	pending
29						99685643	pending
30					NIKE GRIND	99685691	pending
31						99673726	pending
32						99673728	pending
33					AF1	99651623	pending
34					RADICAL AIRFLOW	99647635	pending
35						99645090	pending
36					SWOOSH	99607517	pending
38					NIKE	99607524	pending
39						99607538	pending
40						99607513	pending
41					JUST DO IT	99607521	pending
42						99607511	pending
44					TECH FLEECE	99587168	pending
49					BO KNOWS	99523526	pending
50					NIKE MIND	99505727	pending
51					ALL VICTORIES START WITH TRAINING	99445444	pending
52						99400695	8145454
53						99358221	pending
54						99358155	pending
55					JORDAN VISIONEERING	99327655	pending
56						99271384	pending
57					FLYWEB	99231612	pending
59					AERONODES	99231615	pending
60						99215134	pending
61					ZEGAMA	99204259	8094156
62						98640004	8073582
63					VAPORFLY	99162016	8058741
64					AIR	99128736	pending

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Josh Gerben, Esq.

Josh Gerben, Esq. is a nationally recognized trademark attorney and the founder of Gerben IP. Since launching the firm in 2008, he has overseen the registration of over 10,000 trademarks and handled over 1,500 trademark disputes. Josh's practice focuses on building and defending global trademark portfolios for clients. These clients include entrepreneurs, private equity-backed businesses, athletes, celebrities, and public companies. Frequently quoted by major media outlets like CNBC, CNN, The New York Times, and The Wall Street Journal, Josh is widely regarded as a leading authority in trademark law.