A Look at the Trademarks Filed by the New England Patriots
The New England Patriots, based in Foxborough, Massachusetts, are a professional American football team established in 1959 as the Boston Patriots. The team is a part of the AFC East division in the NFL and have become one of the most successful teams in NFL history.
The Patriots’ success is largely attributed to the partnership between now-retired head coach Bill Belichick and quarterback Tom Brady. Together, they led the team to six Super Bowl victories (XXXVI, XXXVIII, XXXIX, XLIX, LI, and LIII) and numerous AFC Championships, known as the Brady-Belichick era.
The team’s home games are played at Gillette Stadium, which opened in 2002 and has been the site of many memorable moments in football history. The fanbase, known for its loyalty and passion, creates an electrifying atmosphere that makes Gillette Stadium one of the toughest places for visiting teams.
Off the field, the Patriots are known for their community involvement through the New England Patriots Charitable Foundation. The foundation focuses on education, health, and youth sports, positively impacting the local community. The team owns multiple federal trademark registrations for their charity.
The team’s distinctive logo, featuring a patriot in a tricorne hat, reflects its rich heritage. Over the years, the logo has evolved and the Patriots have protected each version by registering it as a trademark with the United States Patent and Trademark Office.
The Patriots also own many trademarks related to a variety of phrases or slogans connected to the team, such as “DO YOUR JOB,” “IGNORE THE NOISE,” and “NO DAYS OFF.”
Last updated on November 11, 2025. This list includes all pending trademark applications and active federal trademark registrations that are owned by the New England Patriots.
Please note: Gerben IP does not represent New England Patriots. This page is provided for informational purposes and reflects information available in public USPTO records.
| wdt_ID | wdt_created_by | wdt_created_at | wdt_last_edited_by | wdt_last_edited_at | Trademark | Serial Number | Registration Number |
|---|---|---|---|---|---|---|---|
| 1 | TAILGATE | 99482863 | pending | ||||
| 2 | TAILGATE | 99482847 | pending | ||||
| 3 | TAILGATE | 99482856 | pending | ||||
| 4 | FORGED IN FOXBOROUGH | 99334795 | pending | ||||
| 5 | FORGED IN FOXBOROUGH | 99334797 | pending | ||||
| 6 | PATRIOTS | 97069673 | pending | ||||
| 7 |  |
90880388 | 6887831 | ||||
| 8 |  |
90880385 | 6887830 | ||||
| 9 |  |
90644099 | 7196832 | ||||
| 10 | |
90644098 | 7196831 | ||||
| 11 |  |
90644096 | 6685201 | ||||
| 12 | |
90644093 | 7196830 | ||||
| 13 | DOUGH YOUR JOB | 88598562 | 6071103 | ||||
| 14 |  |
88346315 | 5883205 | ||||
| 15 | UNEQUIVOCALLY THE SWEETEST | 87413572 | 5323738 | ||||
| 16 | NO DAYS OFF | 87326969 | 6069742 | ||||
| 17 | IGNORE THE NOISE | 87317351 | 6147764 | ||||
| 18 | IGNORE THE NOISE | 87317350 | 6069741 | ||||
| 19 | ONEMORE | 87310673 | 6147753 | ||||
| 20 | DO YOUR JOB | 87168075 | 5244528 | ||||
| 21 | DO YOUR JOB | 86822903 | 4946338 | ||||
| 22 | DO YOUR JOB | 86113914 | 4522044 | ||||
| 23 |  |
86069487 | 4668420 | ||||
| 24 | THE PATRIOT WAY | 85851287 | 4516043 | ||||
| 25 | WE ARE ALL PATRIOTS | 85822556 | 4764923 | ||||
| 26 | DO YOUR JOB! | 85722457 | 4561546 | ||||
| 27 |  |
85654731 | 4282708 | ||||
| 28 |  |
85573117 | 4314557 | ||||
| 29 | WE ARE ALL PATRIOTS | 85342443 | 4095997 | ||||
| 30 | PATS | 78551033 | 3144361 | ||||
| 31 | THE BELESTRATOR | 77722013 | 3782594 | ||||
| 32 | BOSTON PATRIOTS | 77201160 | 3699429 | ||||
| 33 |  |
77123140 | 3429547 | ||||
| 34 | PATRIOTS | 77123122 | 3439067 | ||||
| 35 | NEW ENGLAND PATRIOTS | 77123103 | 3355250 | ||||
| 36 | NEW ENGLAND PATRIOTS | 76419867 | 2766441 | ||||
| 37 |  |
76419866 | 2711199 | ||||
| 38 | |
76419865 | 2755546 | ||||
| 39 |  |
74695395 | 2029693 | ||||
| 40 |  |
74403499 | 2043974 | ||||
| 41 |  |
74403498 | 2043973 | ||||
| 42 | |
74374928 | 2035889 | ||||
| 43 | NEW ENGLAND PATRIOTS | 74322506 | 1884852 | ||||
| 44 |  |
74322505 | 1850666 | ||||
| 45 |  |
73336708 | 1295023 | ||||
| 46 |  |
73336707 | 1230456 | ||||
| 47 |  |
73002189 | 995096 | ||||
| 48 | NEW ENGLAND PATRIOTS | 73002188 | 995095 | ||||
| 49 |  |
72400612 | 948384 | ||||
| 50 | PATRIOTS | 72400611 | 949536 |
Josh Gerben, Esq.
Josh Gerben, Esq. is a nationally recognized trademark attorney and the founder of Gerben IP. Since launching the firm in 2008, he has overseen the registration of over 10,000 trademarks and handled over 1,500 trademark disputes. Josh's practice focuses on building and defending global trademark portfolios for clients. These clients include entrepreneurs, private equity-backed businesses, athletes, celebrities, and public companies. Frequently quoted by major media outlets like CNBC, CNN, The New York Times, and The Wall Street Journal, Josh is widely regarded as a leading authority in trademark law.
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