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Gerben Law Firm's Trademark Blog


This trademark blog and informational section of the website is meant to provide you with answers to commonly asked questions about trademark searching, filing, and registration.

Amazon Seller Waiting for Your Trademark to Register? 5 Things Amazon Sellers Should Do to Strengthen Their Brand While Waiting for Registration

It’s no secret that trademark registration takes time – the average application will take at least nine months to register with the United States Patent and Trademark Office. This wait is especially long when you are an Amazon seller hoping to take advantage of the new Amazon Brand Registry program that requires a U.S. trademark […]

Trademark Requirements for Amazon’s Brand Registry

Amazon is one of the essential online marketplaces for many businesses. However, because of its popularity, trademark infringers, product counterfeiters, listing hijackers and others continue to be a major problem throughout the Amazon marketplace. Recently, Amazon rolled out their latest version of the Amazon Brand Registry to help protect marks. Do you qualify?

Private-Labeled Goods on Amazon.com: Protecting Your Trademarks and Defending Against Listing Hijacking

By: Eric Perrott, Esq. Amazon can be a cut-throat marketplace where winners and losers are decided by razor-thin margins. Amazon retailers battle each other selling well-known brands’, trying to find a lead on a supplier that can offer them better prices in order to undercut a competitor selling those same branded products. Often sellers wish […]

Amazon Hijacking Enforcement Strategies: Sending a Enforcement/Cease-and Desist Letter to Infringing Sellers

By: Eric Perrott, Esq. AMAZON LISTING HIJACKING. This term has become known to any Amazon seller who has seen an infringer take over one of its branded listings with counterfeit or otherwise non-branded items.   Often the infringer is undercutting the genuine seller’s prices and selling subpar versions of the product. This is a widespread and […]

How to Protect Your Amazon Store Against Infringers and Product HiJackers

By: Eric Perrott, Esq. As the holiday season approaches, sellers on Amazon.com are preparing for the huge wave of online sales that will likely make up a significant percentage of total sales for the entire year. Tis’ the season, however, for unscrupulous infringers to steal a successful seller’s trademarks and copyrighted works in order to […]

Amazon Product Listing Hijacked? 4 Ways to Go On the Offensive

Amazon is one of the biggest online marketplaces in the United States. The profit margins on products can often be razor thin as multiple sellers continuously attempt to undercut each other’s prices in order to attract customers. As a result, many Amazon sellers offer their own branded items to differentiate themselves from the competition. Selling […]

How to Respond to a Claim of Trademark Infringement on Amazon Marketplace

Operating as a seller in Amazon Marketplace, you may one day find yourself in receipt of a notice or claim of trademark infringement. This claim might come from several places – it could be from Amazon itself, from another seller, or from a manufacturer or other merchant – one that may not even operate on […]