Your business’s name will be at the forefront of everything that you do, so it is crucial that every necessary precaution is taken to protect such an important aspect of your brand. As you grow and expand, make sure to take all the steps needed to protect your business name and all it represents. Perform […]
Gerben Law Firm's Trademark Blog
This trademark blog and informational section of the website is meant to provide you with answers to commonly asked questions about trademark searching, filing, and registration.
How to Protect a Business Name
Why Are Trademark Searches Critical to New Brands?
As a new brand seeking to establish itself as a reputable source of products and sources, a trademark registration is an excellent way to provide a greater sense of authenticity and legitimacy for the brand, as well as produce a barrier of legal protection for the brand you have worked so hard to build. Prior […]
By Industry Type
Trademark search for an APP or name of a software program
(The following is a summary of the video above). Hey everyone, this is Steve, Chief Paralegal here at Gerben Law Firm. Today I am going to look at one important element to consider when running a trademark search for the name of an AP[...]
Apparel & Accessories
Performing a trademark search for a brand of clothing
(The following is a transcript of the video.) Greetings! Its Steve, chief paralegal and researcher here at Gerben Law Firm. And today we are going to look at how to run a trademark search for clothing. Just as an overview, the gover[...]
Beer, Wine & Spirits
Conducting a trademark search for the name of a beer or brewery
(The following is a transcript of the video above.) Hey everybody, this is Steve, chief paralegal and researcher here at Gerben Law Firm. Today, we're going to look at running a trademark search for beer. As a general overview, the [...]