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Gerben Law Firm's Trademark Blog


This trademark blog and informational section of the website is meant to provide you with answers to commonly asked questions about trademark searching, filing, and registration.

Brexit: Impact on EU Trademark Filings and Registrations

As Brexit is now in effect, you may be wondering about the implications this transition may have on your trademark registration. Current EU trademark owners will comply with existing EU trademark law until December 31, 2020. After that, the registrations will automatically be transferred to the United Kingdom trademark register. Applications still pending with the […]

5 Steps for Canadian Businesses Registering a U.S. Trademark

The 5 steps needed to register a United States trademark as a Canadian based business: File your trademark in Canada Engage an experienced trademark attorney based in the U.S. Conduct a comprehensive trademark search File your trademark application with the USPTO Properly maintain your U.S. trademark registration 1. Register First in Canada Before you start […]

Average Time-frame for Trademark Proceedings in China

Understanding the general timeline for trademark registration in China is an important part of developing your international trademark plan. The average timeframe for basic trademark proceedings is: Basic application – 6-9 months Oppositions – 12-18 months Renewals – 1 month One of the most critical steps to registration in China is to start the process […]

5 Steps to Register a U.S. Trademark as a European Union (EU) Based Business

A United States trademark registration provides valuable protections to businesses wishing to do business in the U.S.  These are the 5 steps to registering a U.S. trademark as a European Union based business: File your trademark application in the European Union first. Engage an experienced U.S. trademark attorney. Conduct a comprehensive search of your mark. […]

The Cost to Register a Trademark in China

Obtaining a Chinese trademark registration is a critical part of doing business outside the U.S.  Valuable protection against counterfeiting and infringement can be gained for very little upfront cost.  Typically, the cost to register a trademark in China is $850 in legal fees for applications in one or two classes, and government fees are $50 […]

5 Steps for Australian Businesses Registering a U.S. Trademark

The 5 steps needed to register a United States trademark as an Australian based business: File your trademark in Australia. Engage a US trademark attorney. Conduct a US trademark search. File your trademark with the USPTO. Properly maintain your US registration. File Your Trademark in Australia First If you haven’t already done so, begin the […]

Is My U.S. Trademark Registration Protected Internationally?

A trademark registered in the U.S. will only protect you in trademark disputes that arise within the United States. The protections provided by a United States trademark will not apply to trademark issues outside the U.S. In order to receive trademark protections internationally, you must register your trademark in other countries. A U.S. Trademark does […]

4 Steps to Register a United States Trademark as a U.K. Business

The 4 Steps Needed to register a U.S. trademark as a U.K.-based business: File in the United Kingdom first Hire a U.S.-based trademark attorney File your trademark application (either through the USPTO or the Madrid Protocol) Meet USPTO deadlines 1. File in the United Kingdom First Before you begin the process to register your trademark […]

Why Foreign Companies Should Register a Trademark in the U.S.

If you are a foreign business owner looking to tap into the large consumer market in the United States, begin by first registering your trademark with the USPTO.  It is important to file your trademark application in the U.S. as soon as possible to prevent others from registering a similar mark.  If you already have […]

3 Benefits of Chinese Trademark Registration for Foreign Companies

Chinese trademark registration provides many benefits to foreign-based companies.  Many businesses, through manufacturing, distribution, and sales, will likely do business in China at some point.  Therefore, it is best to obtain trademark registration in China as soon as possible, in order to avoid bad faith registrations and protect against counterfeiting. As your business grows, it […]

Do I Need an Attorney to Register a U.S. Trademark?

As of August 3rd, 2019, the USPTO will now require foreign trademark registrants to hire a U.S. trademark attorney to file their applications. Though it is highly recommended, United States citizens, permanent residents, and those filing through the Madrid Protocol are not required to work with a trademark attorney at this time. As you prepare […]

5 Steps to Register Your Trademark in Canada

Steps to Register a Trademark in Canada: Choose a strong mark Hire a trademark attorney Complete a comprehensive trademark search File your application Respond to CIPO requests Many US trademark owners see the benefit of Canadian trademark registration.  With its close proximity and millions of potential customers, it may make sense to begin your international […]