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Gerben Law Firm's Trademark Blog


This trademark blog and informational section of the website is meant to provide you with answers to commonly asked questions about trademark searching, filing, and registration.

The Cost to Register a Trademark in Canada

As of June 2019, the cost to register a trademark in Canada has increased.  Registrants will now pay $330 for basic online trademark registrations, including one international class.  For each additional class of goods or services, the cost is $100.  For those filing through paper applications, a charge of $100 will be added. If you’ve […]

What is the Madrid Protocol?

The Madrid Protocol is an international treaty designed to simplify the international trademark registration process.  Using this process, registrants are able to complete a single application, in their home language, that can then be applied to over 90 member countries.  It is important to note, however, that this application will not grant global trademark protections.  […]

How to Use the Canadian Trademark Database

Obtaining an international trademark is an effective way to protect your brand.  If your international trademark strategy includes Canada, be sure to conduct a search on the Canadian trademark database before you file your application.  The Canadian Intellectual Property Office, or CIPO, provides a detailed tutorial on their website.  Read below to learn about the […]

New USPTO Proposal Requires Foreign Trademark Applicants to Hire U.S. Based Attorneys

The number of international trademark filings in the United States has increased significantly over the last several years. In the past, foreign registrants were able to apply for a U.S. trademark without U.S. legal representation, but that may soon change. The USPTO has issued a new proposal, effective in July, that will require foreign trademark […]

EU Trademark Registration Process

As the owner of a U.S. registered trademark, you understand and appreciate the legal protections your trademark provides. Those legal protections, however, only apply to trademark disputes within the United States. In order to gain international trademark protections, you must register your mark outside the U.S., in countries where you are currently doing business, and […]

4 Reasons to Register Your Trademark in the European Union

If you own a registered trademark in the U.S., you understand the importance of the legal protections provided to you and your brand. These protections, however, will only apply to legal disputes within the United States. In order to gain trademark protections internationally, you must register your trademark in the countries and regions where you […]

6 Steps to Register a Trademark in the EU

A registered trademark is a valuable asset for any brand. Your U.S. trademark, however, only protects you in legal disputes within the United States. To gain legal protection for your mark outside the U.S., you must register your trademark in other countries. Whether your online retail store reaches customers in Italy or your software firm […]

USPTO Refuses Luka Dončić’s Trademark Applications

  Luka Doncic, the potential Rookie of the Year candidate from the Dallas Mavericks, has had his trademark applications for ‘Matador’ and ‘El Matador’ denied by the Patent and Trademark Office. Luka’s trademark application was denied because there’s about a dozen other Matador trademarks that exist across a variety of goods and services that Luka […]

4 Reasons to File a Trademark in Canada

As a U.S. trademark owner, you understand that the legal protections provided to you by a federally registered trademark in the United States are essential to protecting your brand and growing your business. Those protections, however, only apply to trademark disputes in the United States. To gain protections internationally, you must register with countries where […]

5 Steps to Protecting Your Trademark Internationally

The protections you receive as a U.S. trademark owner are a valuable asset to your business. However, it is important to know that those protections only apply to trademark disputes within the United States. Whether your retail store reaches customers in Europe or you plan to manufacture products in Asia, it is time to consider […]

Tips on Fighting a Bad Faith Trademark Registration in China

In today’s global economy, it is smart to consider trademark registration in China.  Whether you plan to manufacture your product in Beijing or you already reach customers in Shanghai, it is important to begin the process as soon as possible.  Bad faith trademark registrations are on the rise in China, and the best way to […]

How Much Does it Cost to Register a Trademark in the U.K.?

If you’ve recently registered your U.S. trademark, you may be wondering how to extend your trademark protections overseas.  A trademark registered in the United Kingdom provides trademark rights and protections in England, Scotland, Wales, and Northern Ireland.  Whether your online retail shop has customers in Glasgow, or you plan to open a brick and mortar […]