Your logo is one of the key elements of your branding. Through its stylization and design, it embodies your business and helps your products and services standout to your customer base. Something this valuable to your company necessitates protection, and one of the best ways to safeguard your logo is obtaining a trademark registration for […]
Gerben Law Firm's Trademark Blog
This trademark blog and informational section of the website is meant to provide you with answers to commonly asked questions about trademark searching, filing, and registration.
How to Protect Trademarks in China
China, home to one of the largest economies in the world, is often a business’s first target when looking to file international trademarks. However, the rigors of successfully filing and maintaining a trademark registration in such a competitive market are many. In order to protect your trademark in China, it is imperative that you understand […]
How Much Does It Cost to Register an International Trademark?
For any growing company, pursuing business ventures outside of their home country is a natural progression of their expansion. Once your business has begun to consider commerce across borders—or, perhaps, has already started investing in [...]
The Cost to Register a U.S. Trademark as an Australian Business
Deciding to pursue an international trademark is a critical investment for any expanding business. As a company based in Australia, you may be feeling the confines of working solely within the mainland, or perhaps you are doing business across borders without the security that a trademark registration provides. If you are looking to expand your […]
European Union Trademarks
What is the cost to register a trademark in the European Union?
Seeking out international trademarks is a crucial task for companies looking to conduct business across the United States’s borders. Just like a federal American registration, international trademarks can be used to protect your brand’s reputation, your company’s products, and deter infringement by outside parties. When looking to expand beyond the US market, the European Union […]
Advantages of a U.S. Trademark Registration for Australian Businesses
If you are an Australian business owner currently considering applying for American trademark registration, you likely already have an idea of the myriad of benefits that a US trademark can provide you. Not only will the value of your trademark grow in correlation to your newly expanded business within the United States, but the registration […]
Canadian Trademark Renewal Requirements
As the owner of a trademark, you understand the significance of the legal protections that are afforded to your company and your brand through the registration. Widening the growth potential of your business often means looking beyond the borders of the United States and seeking international trademark registrations. For those looking to broaden their business […]
How Long Does it Take U.K.-Based Companies to Register a U.S. Trademark?
As a company domiciled in the United Kingdom looking to file an American trademark application, there are 2 options: You can file a trademark application through an international trademark system called the Madrid Protocol. You can hire an American trademark attorney to represent you and file the application on your behalf. There are advantages and […]
European Union Trademarks
Brexit: Impact on EU Trademark Filings and Registrations
As Brexit is now in effect, you may be wondering about the implications this transition may have on your trademark registration. Current EU trademark owners will comply with existing EU trademark law until December 31, 2020. After that, the registrations will automatically be transferred to the United Kingdom trademark register. Applications still pending with the […]
5 Steps for Canadian Businesses Registering a U.S. Trademark
The 5 steps needed to register a United States trademark as a Canadian based business: File your trademark in Canada Engage an experienced trademark attorney based in the U.S. Conduct a comprehensive trademark search File your trademark application with the USPTO Properly maintain your U.S. trademark registration 1. Register First in Canada Before you start […]
Average Time-frame for Trademark Proceedings in China
Understanding the general timeline for trademark registration in China is an important part of developing your international trademark plan. The average timeframe for basic trademark proceedings is: Basic application – 6-9 months Oppositions – 12-18 months Renewals – 1 month One of the most critical steps to registration in China is to start the process […]
European Union Trademarks
5 Steps to Register a U.S. Trademark as a European Union (EU) Based Business
A United States trademark registration provides valuable protections to businesses wishing to do business in the U.S. These are the 5 steps to registering a U.S. trademark as a European Union based business: File your trademark application in the European Union first. Engage an experienced U.S. trademark attorney. Conduct a comprehensive search of your mark. […]