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Gerben Law Firm's Trademark Blog


This trademark blog and informational section of the website is meant to provide you with answers to commonly asked questions about trademark searching, filing, and registration.

4 Steps to Register a United States Trademark as a U.K. Business

The 4 Steps Needed to register a U.S. trademark as a U.K.-based business: File in the United Kingdom first Hire a U.S.-based trademark attorney File your trademark application (either through the USPTO or the Madrid Protocol) Meet USPTO deadlines 1. File in the United Kingdom First Before you begin the process to register your trademark […]

Why Foreign Companies Should Register a Trademark in the U.S.

If you are a foreign business owner looking to tap into the large consumer market in the United States, begin by first registering your trademark with the USPTO.  It is important to file your trademark application in the U.S. as soon as possible to prevent others from registering a similar mark.  If you already have […]

3 Benefits of Chinese Trademark Registration for Foreign Companies

Chinese trademark registration provides many benefits to foreign-based companies.  Many businesses, through manufacturing, distribution, and sales, will likely do business in China at some point.  Therefore, it is best to obtain trademark registration in China as soon as possible, in order to avoid bad faith registrations and protect against counterfeiting. As your business grows, it […]

Do I Need an Attorney to Register a U.S. Trademark?

As of August 3rd, 2019, the USPTO will now require foreign trademark registrants to hire a U.S. trademark attorney to file their applications. Though it is highly recommended, United States citizens, permanent residents, and those filing through the Madrid Protocol are not required to work with a trademark attorney at this time. As you prepare […]

5 Steps to Register Your Trademark in Canada

Steps to Register a Trademark in Canada: Choose a strong mark Hire a trademark attorney Complete a comprehensive trademark search File your application Respond to CIPO requests Many US trademark owners see the benefit of Canadian trademark registration.  With its close proximity and millions of potential customers, it may make sense to begin your international […]

Understanding United Kingdom Trademark Law

A trademark registered in the United Kingdom has valuable legal protections in England, Wales, Scotland, and Northern Ireland. If you’ve recently registered your trademark in the U.S., you understand the benefits and rights a registered trademark provides.  These rights, however, only apply to trademark disputes within the United States.  To obtain legal protections for your […]

The Cost to Register a Trademark in Canada

As of June 2019, the cost to register a trademark in Canada has increased.  Registrants will now pay $330 for basic online trademark registrations, including one international class.  For each additional class of goods or services, the cost is $100.  For those filing through paper applications, a charge of $100 will be added. If you’ve […]

What is the Madrid Protocol?

The Madrid Protocol is an international treaty designed to simplify the international trademark registration process.  Using this process, registrants are able to complete a single application, in their home language, that can then be applied to over 90 member countries.  It is important to note, however, that this application will not grant global trademark protections.  […]

How to Use the Canadian Trademark Database

Obtaining an international trademark is an effective way to protect your brand.  If your international trademark strategy includes Canada, be sure to conduct a search on the Canadian trademark database before you file your application.  The Canadian Intellectual Property Office, or CIPO, provides a detailed tutorial on their website.  Read below to learn about the […]

New USPTO Proposal Requires Foreign Trademark Applicants to Hire U.S. Based Attorneys

The number of international trademark filings in the United States has increased significantly over the last several years. In the past, foreign registrants were able to apply for a U.S. trademark without U.S. legal representation, but that may soon change. The USPTO has issued a new proposal, effective in July, that will require foreign trademark […]

EU Trademark Registration Process

As the owner of a U.S. registered trademark, you understand and appreciate the legal protections your trademark provides. Those legal protections, however, only apply to trademark disputes within the United States. In order to gain international trademark protections, you must register your mark outside the U.S., in countries where you are currently doing business, and […]

4 Reasons to Register Your Trademark in the European Union

If you own a registered trademark in the U.S., you understand the importance of the legal protections provided to you and your brand. These protections, however, will only apply to legal disputes within the United States. In order to gain trademark protections internationally, you must register your trademark in the countries and regions where you […]