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Gerben Law Firm's Trademark Blog


This trademark blog and informational section of the website is meant to provide you with answers to commonly asked questions about trademark searching, filing, and registration.

USPTO Refuses Luka Dončić’s Trademark Applications

  Luka Doncic, the potential Rookie of the Year candidate from the Dallas Mavericks, has had his trademark applications for ‘Matador’ and ‘El Matador’ denied by the Patent and Trademark Office. Luka’s trademark application was denied because there’s about a dozen other Matador trademarks that exist across a variety of goods and services that Luka […]

4 Reasons to File a Trademark in Canada

As a U.S. trademark owner, you understand that the legal protections provided to you by a federally registered trademark in the United States are essential to protecting your brand and growing your business. Those protections, however, only apply to trademark disputes in the United States. To gain protections internationally, you must register with countries where […]

5 Steps to Protecting Your Trademark Internationally

The protections you receive as a U.S. trademark owner are a valuable asset to your business. However, it is important to know that those protections only apply to trademark disputes within the United States. Whether your retail store reaches customers in Europe or you plan to manufacture products in Asia, it is time to consider […]

Tips on Fighting a Bad Faith Trademark Registration in China

In today’s global economy, it is smart to consider trademark registration in China.  Whether you plan to manufacture your product in Beijing or you already reach customers in Shanghai, it is important to begin the process as soon as possible.  Bad faith trademark registrations are on the rise in China, and the best way to […]

How Much Does it Cost to Register a Trademark in the U.K.?

If you’ve recently registered your U.S. trademark, you may be wondering how to extend your trademark protections overseas.  A trademark registered in the United Kingdom provides trademark rights and protections in England, Scotland, Wales, and Northern Ireland.  Whether your online retail shop has customers in Glasgow, or you plan to open a brick and mortar […]

The Facts on Filing an International Trademark

After you have registered your U.S. trademark, you may be considering expanding your protections to other countries. In today’s global marketplace, it is often a good idea to have a strategic international trademark plan. Whether you reach customers in Europe or you manufacture goods in China, filing an international trademark can be a valuable, and […]

US Trademark Application Strategies for Foreign Companies

If you are a foreign entity considering filing a trademark in the United States, there are two very good reasons to use a local US trademark attorney as opposed to filing through the Madrid Protocol. 1. Filing directly through a US trademark attorney will likely result in a faster registration than if you file through […]

5 Steps on Trademarking a Business Name in the UK

Once you’ve registered your business name with the United States Patent and Trademark Office, you may be considering international trademarks.  Because trademark protection is only granted in the countries in which your trademark is registered, it is important to have a strategic international trademark plan.  A trademark registered with the United Kingdom will provide protection […]

Understanding the China Trademark Database Search

As a trademark owner, you’ve probably learned of the benefits of registering your trademark in China. Whether you have existing customers in Shanghai or you are looking to manufacture your product in Beijing, your business could benefit from Chinese trademark protection. The first step in this process is to conduct a China trademark database search. […]

Canada’s June 2019 Trademark Law Changes – “Use” is No Longer Required and Other Highlights

Canada’s longstanding trademark laws are about to change. On June 17, 2019, Canadian trademark owners and applicants will see differences in how trademarks are approved, the cost to file, and the international application process, among other changes. The largest change to Canada’s trademark laws in recent history will better align with global trademark requirements and […]

Why Every U.S. Business Should Register Its Trademark in China

Today is our very first video from our new studio here at the office. I hope you are going to enjoy some of the videos we will be producing about trademark issues that come up in the future. For our very first video, I wanted to discuss [...]

Which International Classes Should I Include in My U.S. Trademark Application?

When filing a trademark with the United States Patent and Trademark Office (“USPTO”) you must file for specific goods and/or services in specific classes (called “International Classes”). Sounds simple enough, right? However, complicating this is the fact that the USPTO has 45 different classes (and two special designations for certification marks). Depending on the goods […]